So you are looking forward to mastering the trick of Clothing photography that can allow you to capture some apparel product photography for eCommerce, social media and so on.
You have landed at the right page and the at the right time of the decade.
About 38.6% of the total apparel sold in the USA were just from online. And if you think pandemic may have changed the pace of the online world then you are right. According to a study there is $107 billion of extra gain to online merchants.
In order to make your clothing photography stand out in this evergreen niche of eCommerce, you need some special secrets in your pocket. And the trick to those secrets are in the article below.
We have sorted out 10 amazing tips that will help you learn every thick and thin of clothing photography. Moreover there are also some great career advice which will help you make a leap in your career by avoiding the mistakes that beginners make.
Hence without wasting anymore time here are tips that will help you master the art of clothing photography.
10 Tips you need to Master for Clothing Photography
1. Preset your Dates and Prepare
Saying yes to every client sounds great but we have only got 24hrs on our clock and sadly we can’t expand it.
It is very important that you follow your calendar when it comes to apparel photography. The chances are you will have to deliver a bulk order in no time. Now if you say yes to every order without managing your calendar, you may be buried under the pending orders.
Hence in clothing photography, manage time according to the type of shoot you are planning. If the project requires you to have an outdoor shoot, you shall also add up the time to move to another place and streamline your workflow.
Here are few tips you should keep in mind while preparing an outdoor apparel photography:
– Choose the Right Time
The most crucial point that has to be taken in concern when shooting outside is the time of the day. You need to decide whether you wish to shoot during the golden hours ( Sunset and Sunrise) or during the time of the day. Also consider the weather you could be expecting and the weather forecast.
All this would allow you to be prepared for every possible delay in your clothing photography and pace up your work.
– Reconsider the location
If you are outdoors, there are multiple factors that are to be taken care of. Hence it would be great if you could visit the place before the shoot to finalize it personally. See the peak time of public gathering and the build up the list of equipment you would need. If you see that there could be an issue, it would be a great time to relocate the entire shoot before it begins.
2. Have Your Sample Shots
Your work speaks for itself. You are stepping into a field of work where your work can make an unexpected deal and if things go south, it can even snatch the orders in your hand.
Hence when you approach a potential client or when you are reached out by a potential client for clothing photography, you need to make sure that you have your best foot forward to blow off their mind.
People would be eager to know how you could help them grow their business with your clothing photography, hence be prepared with a portfolio of your work.
Having your clothing product photography portfolio ready would lock the deal way quicker than you explaining your past experience. Even if you are just starting out, you could click some sample shots to show what are your potentials and the reason why they should hire you. you can learn more how to photography cloths using the Correct camera settings.
3. Understand Your Customer
Next thing on your clothing product photography checklist is to know for whom you are clicking pictures for. Here you need to consider two sets of audience to start with. The administration who hired you and the audience for whom pictures are being clicked.
Starting with the administration, you can start by seeing if this is an established brand or someone new. It would be very helpful for you if it is an established brand as you would be easily able to see the previous work and seek out to ask what they are expecting from you.
Now if your client is just starting out, you need to ask about his competitors that he is looking forward to outrank in sales. Also note down the points about the brand and what it represents.
Clothing photography is a niche in which competition could be found everywhere. Hence knowing the competition narrows down the clutter of choices and allows you to focus on what your client wants. learn more Why Customer Intelligence is Important to grow your eCommerce.
4. Look Out for Trends
As we have discussed how you could impress the administration of clothing lines to hire your apparel photography of their products, it’s time to reveal how to impress your audience. To start with head over to the two most active social media platforms to seek out inspirations.
These platforms are Pinterest and Instagram. Search for the product name and collect all the trending pictures at one place to sort them out later along with the administration.
Remember that it is very important you refer to the notes given to you from the people of the clothing lines when you are looking for your very own clothing photography inspiration. Also, do not copy what you see, rather get inspired and use these top trending to have your own style out in the world.
Also before you jump start your clothing product photography, discuss with your client about the inspiration you sorted down and what are his preferences among them. This way you would be able align your creatives, the trending style within the audience and the expectations of your client.
Also Read – Sell Trending Product on Amazon
5. Use a Model or Mannequin
Now that you have successfully acquired your client, and your style let’s start with the real deal. In order to sell clothes successfully use a model in your clothing product photography.
The simple reason for this is that people wish to see how the product looks in real life and will they look when they will be wearing the same.
Hence in order to show off the details and the fit perfectly, you shall take help of a model. This way you would also be able to try different poses instead of just a hanger or the flat lay of the clothes.
In case your client doesn’t have a budget to hire a model, you can go with a Mannequin for the job. you can apply invisible mannequin (ghost mannequin) photo editing technique.
6. Seek Out Perfection
People wish to buy the perfect product on an eCommerce, hence reflect the perfection in your clothing photography too. There are few things that you need to keep in mind when you are on to apparel photography.
- Iron the clothes if you see any crease. It is very important that your clothes look sharp and on point in clothing photography.
- Use pins, clips and masking tapes to even enhance the fitting of the clothes.
- Also don’t forget to use a brush as it would remove any unwanted and unnoticed dust on the clothes.
- Lastly, if you see any threads or wool pooping out, use a lint roller to clean it up.
7. Lit Up the Place
Just like any other photography niche, apparel photography lighting plays a very important role in deciding the tone feel and message out of your efforts.
We have already discussed the outdoor conditions where only a few things are in control, hence it would be very best if shoot in a studio. In the studio you would have everything under your control and you can twerk it as you desire.
Now that you are indoors you shall give a serious focus on the lighting. There should be no sharp shadows and the color of the clothes shall not be manipulated in any way. Using white light and the grey card is the best practice for clothing photography.
8. Choose Equipment Wisely
You don’t need to buy out every equipment in the market but you do need to get your hands on the best camera and equipment that you can operate. To start with, you would need 5 important equipment for clothing photography.
You can easily be trapped in a bundle of some great choices and hefty price tag when looking for the lenses. But if you are starting out you don’t need to go broke for a lens. Instead choose a versatile lens to start with and further continue according to the requirement. Some of the amazing lenses are Canon 100mm f/2.8L IS Macro and Sigma 24-105mm F4.0 Art DG OS HSM Lens.
As important as it is to have a good camera and lens in clothing photography, it is also very important that you have a clear and clean backdrop for apparel photography. Commonly a white backdrop is used as it gives a clean look on eCommerce.
Another very important equipment that you will need in clothing photography is a tripod. The main reason that you should include this in your list is the long working hours and the stability. When you have a bulk order, you will just have to mount the camera and you can move around, without losing the focus.
9. Post Production
The next and very important step of clothing photography is outsourcing the images for the post production. Clothing photography is already a time consuming task when it comes to capturing bulk images.
In order to speed up the process of product photo editing, you can outsource your work to the best eCommerce product image editing service. This will speed up your work and give the best result as your images will be edited by the professionals which would cost you less a dollar on image. To know more visit PixelPhant Services.
10. Build Connection
Lastly, along with delivering the best result to your clients, it is very important that you give your efforts to build a connection with them. This will help you with two important things.
Firstly, it will allow you to get connected with other potential customers as you will build your good will. Secondly it would also allow them to trust you to pay more when you deliver more with less or no negotiations. You can learn more how Customer Feedback can boost your ecommerce Business.
Above you have already cracked the formula to master clothing photography. Moreover you have a step by step guide on how you should plan and execute your shoot. But here’s one extra thing that you shall keep in mind. The camera, the lenses and all the other equipment are just the add ons to your skill.
Hence you shall focus on improving your skills in minimal resources and then expanding. If you wish to learn more, we recommend you reading What Do You Need To Know To Make A Career In Photography? This will teach you everything about photography and how you can acquire new clients.