Amazon Image Requirements | Product Photo Specifications
Your customers are comparing your product images with the competitors. They want to be sure that they buy from a trustworthy seller.
Brand assets like logos, fonts, color schemes, etc., are what define your identity on the company website. But one of the primary factors that help you stand out and gain their trust is your product image.
Here’s one catch. When you are selling on the world’s largest marketplace which is Amazon, you are required to follow specific Amazon image requirements.
This includes the size of the image, Amazon product photography, the number of images, and more.
This cheat sheet shares the best practices for balancing customer experience and following Amazon product image requirements.
Amazon image requirements
Amazon Images Technical requirements
Let’s discuss the basics first. These Amazon image requirements are applicable to all types of product photos.
- Your product images must be clear and accurately represent the realistic product.
- The best Amazon product image size is 2000 by 2000 pixels. According to Amazon, the minimum size can be 500 px and a maximum of 10,000 px.
- The most preferred file format is JPEG. Amazon also supports other formats like TIFF, PNG, and GIF.
Amazon image requirements: The full list
Here are complete Amazon image requirements that you must follow when selling your products on the marketplace.
- Always make sure your product images match with your product title.
- The product must fill at least 85% of the image.
- Images should not be pixelated, blurry, or have uneven or abnormal edges.
- Photos must not contain nudity or be sexually suggestive in any manner.
- Leotards, underwear, and swimwear for kids and models should not be shown in human models.
- Do not include the Amazon logo or variation of it on your product images.
- Do not add any badge that is used by Amazon to feature their products. This includes badges like “Amazon Choice”, “Bestseller”, “Topseller” etc.
Amazon’s MAIN image requirements
Your main image is your first product image. It is also the thumbnail image that customers see when adjacent to other products.
According to Amazon image requirements, it must follow a set standard. These guidelines are:
- The product image must have pure white (RGB color values: 255, 255, 255) background color.
- Entire product must be visible within the frame with no part getting cut off.
- Main image should not contain any text, logo, graphic, watermark, or border.
- Do not include accessories or props in the image that are not included with the product for sale.
- All products should be shown outside their packaging.
- Footwear products should be facing left at a 45-degree angle.
- Amazon’s main image for women’s and men’s clothing must show products on a human model.
- Images for kids & baby clothing must be photographed flat lay and have no model.
Image Guideline for Clothing
For clothing, Amazon product image requirements have specific guidelines. These are related to how to shoot and edit a clothing product.
- Main image must have a pure white background (Hex #FFFFFF, or RGB 255-255-2555).
- Main image of the clothing product must be shown in the frontal view of the product without any distracting accessories.
- Minimum aspect ratio should be close to 3:5, where 85% of the total image should be occupied by the product.
- Best Amazon product image size would be 2000 pixels.
- No part of the product should be cropped.
- Main image should feature multiple views of a single product/model.
- Model should be shown only standing. They must not be featured kneeling, leaning, or lying down.
- No part of the mannequin should be visible when using ghost mannequin photography.
Multipack Image Guidelines
Multipacks are the products where a group of products are sold as one item. Products like 6 cans of juice, 12 pairs of socks, 3 t-shirts etc.
There are specific Amazon image requirements that one has to follow in order to showcase these products.
- Main image multipacks should show the total quantity of products that will be delivered to customers.
- Main image for multipacks should feature the packaging of the products that customers will receive.
- Quantity of the product featured in the image should be the same as the title of the product.
- Stickers can be used in the main image to tell the number of product image packages.
Best Amazon Product Image Practises
Use large-size image
While the minimum image size that one can upload on Amazon is 500px, it is suggested that one use a 2000px image.
This will let customers use zoom features while also ensuring the quality of the image stays intact.
According to Amazon Image requirements, you can upload an image up to 10,000 pixels. However, since the file size has increased, it is best to stick with a well-optimized 2000 px image.
Show products from multiple sides
When your customers are buying products from Amazon, they want to be sure of what the products look like.
The more information they have, the easier it is for them to trust the seller. Amazon allows up to 9 images per product. 7 of them are shown in the carousel while others are in the gallery.
Use as many images as the platform allows you to showcase your product from all sides. Some of the product photography angles that you use are front, back, profile, lifestyle, flat lay, and detailed.
Also use lifestyle images
Lifestyle images are a great way to showcase your Amazon product in the real-world. It tells your customers about the size, how the product looks in different environments and helps them make better decisions.
At the same time, ensure that your products appear clean and organized. Remove any dust particles, scratches, wrinkles, or creases that may affect the presentation of your product.
You can also use professional photo retouching services for the same, especially if you are working with bulk Amazon product images.
Use instructional images
Instructional images and infographics are the images that are often used by Amazon sellers to guide their shoppers.
They are a great visual medium to tell shoppers about the product and how to use them. But in doing so, make sure you are using high-quality graphics.
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Work with professionals
Amazon image requirements are to be strictly followed by the sellers. Platform often takes serious actions, as customer experience is their utmost priority.
In the above guide, we have summarized the most important parts of Amazon image requirements from Seller Central.
Do your best to follow them. And if you are looking to get your product images edited by professionals, take a free trial of PixelPhant Amazon Photo editing services today.
