ASOS Specifications: Brand’s Image Guide For Sellers

Updated on May 20, 2024 in Photo Editing by

ASOS Specifications: Brand’s Image Guide For Sellers

ASOS Marketplace is a leading online fashion platform for independent boutiques. An opportunity to present your product to a wide audience.

How do you want your audience to remember your products?

Surely something along the lines of attractive and high-quality. We are sharing ASOS specifications and Guidelines to present your fashion products on the ASOS marketplace.

From photography to image editing specifications, this guide covers all you need.

Want to start selling on ASOS? Save our guide on How to Sell on ASOS Marketplace for the next read.

Without any further ado, let’s get started right away.

ASOS Specifications: Photo Editing

ASOS Image Specifications

  • File Format: JPEG
  • Background: White background (#FFFFFF)
  • Image Ratio: 3:4
  • Image Size: 870x1262px
  • Margins: 5% on all sides
  • Alignment: Center
  • Color Profile: sRGB
  • Compression: Web 80%
  • DPI: 72

If you browse through the ASOS marketplace, you’ll instantly notice various product presentation styles.

That’s because ASOS Specifications doesn’t have a fixed guide. Rather it allows you to present products the way you want.

That being said, you’ll also notice the importance of professional photo editing. Shoppers are prompted to click on the products that are presented professionally.

This is due to:

  • Clean background
  • High-quality product images
  • Consistent product margins
  • Wrinkle free presentation
  • Optimized product colors

PixelPhant offers free professional fashion photo editing service trials that you can use to test different ASOS Specifications for photo editing. Send in your images and see what works best for your fashion boutique on ASOS.

Sell more with professionally edited product images.

ASOS Photography Guideline

ASOS specifies to avoid using mannequins images. Rather boutiques can use the following fashion photography style for the marketplace.

Flat Lay Photography

Flat Lay Photography for ASOS

Flat lay photography is product photography style where the product is put flat on the table and shot from the top. Here some product photography tips for ASOS marketplace:

  • Ensure the products occupy 75% to 90% of the frame. This will allow shoppers to see your product clearly.
  • Maintain a clean and consistent background. You can use background replacement service to create product consistency.
  • Utilize bright, clear lighting, preferably natural daylight, for optimal visibility. But avoid direct sunlight as it can affect the details of product images. Use soft light from windows.
  • Ensure items are thoroughly cleaned and free of creases before photography.

Hanger Photography

Hanger fashion Photography for ASOS

Instead of putting clothes flat on the surface, one uses Hangers to hang products and then shoot. Here are some hanger photography tips that you can use as a beginner:

  • Opt for high-quality hangers like wood or velvet to elevate product presentation.
  • Shoot from multiple angles, including front, back, side, and detail shots, while ensuring cleanliness and the absence of creases.
  • Avoid shooting too closely. Frame the product to occupy 75% to 90% of the image space.
  • Do not include additional items in the image, as it may confuse viewers about what is for sale.

Model Photography

Model fashion Photography for ASOS

Model photography is a great way to showcase products. It adds more context related to fit and size of product. Here are some model photography tips to keep in mind.

  • Work with a model that is comfortable in front of the camera. Be it yourself, your friend or a professional.
  • Ensure a clutter-free background, particularly when you are shooting from home. You can use a plain background.
  • Avoid direct sunlight, rather use soft natural light that might be filtered through windows.


ASOS marketplace is a great way to feature your products in front of a large audience. It gives your fashion brand exposure as well as sales.

In order to utilize this marketplace proficiently, understanding ASOS Specification is important. With the above guide, we are sure you’ll have a clear idea on where to start.

And don’t forget, you can take a free trial of the fashion photo editing service by PixelPhant right away. No card is required for signing up →

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Background Removal, Clipping Path, Color Correction, Cropping & Resize, Retouching, adding Shadows, and more.

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