Why focus on product images? Why should you optimize your Amazon Images? By the end of this article, you will know the answer to both these questions as well as the 7 steps to optimize your Amazon Images for the best result.
Amazon is a dominating force when it comes to selling your product online. If you use it right, you get exposure across the world. But in case you don’t use it the right way, you will be facing competition from around the globe. Hence the goal is simple. Make sure you are doing everything in your power to get your products ranked on Amazon.
While there are many factors such as product description, reviews, keywords, and SEO – your product images will play a huge role in it helping you gain most of your sales.
But why should one focus on the product images?
The answer is simple. Because their customer does that as well. When you optimize your Amazon Images you tell Amazon that your product is ready to be showcased to the customer in the best way possible. Amazon then makes sure the images are well optimized as per the guidelines and showcases your product to your customers.
But What are the ways you can optimize your Amazon images? Here are the 7 steps to optimize your Amazon Images without giving any second thought. As per the Amazon Seller guidelines, we have broken down the whole process into just 7 steps, so that you can optimize your images and keep track of your progress very easily.
7 Steps To Optimize Your Amazon Images
1. Stay Updated with Amazon Requirments
Firstly it is very important to make sure that you are aware of what Amazon is expecting from you. While Signing up Amazon tells us about the images preferred/accepted by the site.
To make sure you stand on those requirements make sure:
- The color mode of your Image in sRGB
- The file type is JPEG and has a minimum pixel count of 1000px (But to get the best result keep it about 2560px)
- Get about 300 DPI for zoom quality
- Show only what customer will receive
- Show product being used common environment
These are the very least steps that you shall take in order to optimize your Amazon images.
2. Offer a variety of images
The next step you need to keep in mind that, make sure you offer a variety of images. You get about 7 to 9 places where you can showcase your product.
You must use all these places to minimize the most common gap between a customer and your product. You need to understand that your customer is missing out on the opportunity to touch a product and see it from different angles.
Eliminate this fear of missing out and showcase various angles of the product. In addition as per the Amazon requirement also show your product being used in common requirements. You can also add a video if your budget allows you to record and edit it professionally.
3. Use High-quality Images
When we are talking about professionalism in images and videos, Amazon always prefers High-quality images being used to showcase the product. You don’t need to spend a lot on the high-end camera, as a decent DSLR would work. But to make sure your images stand out you shall use the best amazon photo editing service.
This will help you get the best out of your image, replace the background(as preferred by amazon), enhance the quality, and reduce the size of the image for better optimization. PixelPhant is among the best eCommerce Photo editing service provider that can deliver you the best results in less than 24hr, that too at an affordable cost for quality and precision.
4. Frame every image right
As a customer everyone wishes to see the product at its best before making a purchase. In order to optimize your Amazon images, you’ll need to make sure that all the images that you are using are properly copped and framed.
As per Amazon’s Guidelines, the actual product must cover about 85% of the image. In saying that, no corner or the side of your image should be cropped. Preferably try to center in and make sure the product looks good.
5. Use minimal but only necessary graphics
Some products need some extra attention and effort. Simply adding an image won’t be very helpful to grow your sale online. In order to optimize your Amazon Images for such a product, you will need to add some extra graphics to them.
The graphic can be as simple as an arrow showing the direction of the handle. Or representing the size of the product. These are minute details that will help your customer to understand the product in a more profound way and grow your sale.
6. Remove any distractions
Lastly, you need to make sure that the image that you are showcasing doesn’t have any distractions. The Images must be simple and with no other prop present in it. At least in most of the images.
Moreover, even in the images where the product is shown being used in a natural condition, make sure the focus of the image remain’s on the product itself.
7. Use Right Alt tag for SEO
Lastly, you need to make sure you optimize your Amazon images for SEO. Every effort that you put in is only worth it when the sales start to roll in. With so much competition in the market, you need to make sure that you outrank your competitor and get the highest ranking in the amazon search result as well as the google search result.
One key factor is the use of Alt tags. You should use the focus keyword, that is, your product in the alt tag to tell what the image is all about. This helps search engines to understand better and give you a higher ranking.
After going through all the 7 ways to optimize your Amazon images, you need to make sure that all your products have a consistent optimization. Once done you not only get a better ranking but also you also grow your online sale.
We recommend you also read How to keep selling products on amazon during coronavirus & grow Which will help you learn the insights of Amazon and how you can grow during Coronavirus and beyond.