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How to Optimize your Amazon Images and Boost your Sales

September 17, 2020 in eCommerce



How to Optimize your Amazon Images and Boost your Sales

Without a doubt, Amazon is the biggest eCommerce product selling platform. You get exposure to the worldwide audience and along with that the competition from around the globe.

In order to make sure that you grow your sale online on Amazon, you need to make sure that you optimize your amazon images. Not just for SEO but also, for the people visiting your product page.

But What are the ways you can optimize your Amazon images? To answer this question, we have listed 7 ways to optimize your Amazon Images that can boost your sales. This 7 Crucial  Ways are:

  1. Stay Updated with Amazon Requirments
  2. Offer a variety of images
  3. Use High-quality Images
  4. Frame every image right
  5. Use minimal but only necessary graphics
  6. Remove any distractions
  7. Use Right Alt tag for SEO

But let’s get some better insight into these points to make sure that you optimize your Amazon images in the best way to grow your sale online on the Amazon.

1. Stay Updated with Amazon Requirments

selling products on amazon

Firstly it is very important to make sure that you are aware of what Amazon is expecting from you. While Signing up Amazon clearly tells us about the images preferred/accepted by the site.

To make sure you stand on those requirements make sure:

  • The color mode of your Image in sRGB
  • The file type is JPEG and has a minimum pixel count of 1000px (But to get the best result keep it about 2560px)
  • Get about 300 DPI for zoom quality
  • Show only what customer will receive
  • Show product being used common environment

These are the very least steps that you shall take in order to optimize your Amazon images.

2. Offer a variety of images

optimize your amazon images
optimize your amazon images

The next step you need to keep in mind that, make sure you offer a variety of images. You get about 7 to 9 places where you can showcase your product.

You must use all these places to minimize the most common gap between a customer and your product. You need to understand that your customer is missing out on the opportunity to touch a product and see it through different angles.

Eliminate this fear of missing out and showcase various angles of the product. In addition as per the Amazon requirement also show your product be ing used in common requirement. You can also add a video if your budget allows you to record and edit it professionally.

3. Use High-quality Images

high quality images
Optimize your Amazon Images

When we are talking about professionalism in images and videos, Amazon always prefers High-quality images being used to showcase the product. You don’t need to spend a lot on the high-end camera, as a decent DSLR would work. But to make sure your images stand out you shall use the best product photo editing service.

This will help you get the best out of your image, replace the background(as preferred by the amazon), enhance the quality, and reduce the size of the image for better optimization. PixelPhant is among the best eCommerce Photo editing service provider that can deliver you the best results in less than 24hr, that too at the affordable cost for quality and precision.  

4. Frame every image right

As a customer everyone wishes to see the product at it’s best before making a purchase. In order to optimize your Amazon images, you’ll need to make sure that all the images that you are using are properly copped and framed.

As per Amazon’s Guidelines, the actual product must cover about 85% of the image. In saying that, no corner or the side of your image should be cropped. Preferably try to center in and make sure the product looks good. Again you can hire professional photo editing service to do this job for you.

5. Use minimal but only necessary graphics

necessary graphics

There are products that need some extra attention and effort. Simply adding an image won’t be very helpful to grow your sale online. In order to optimize your Amazon Images for such a product, you will need to add some extra graphics in it.

The graphic can be as simple as an arrow showing the direction of the handle. Or representing the size of the product. These are minute details that will help your customer to understand the product in a more profound way and grow your sale.

6. Remove any distractions

remove any distractions

Lastly, you need to make sure that the image that you are showcasing doesn’t have any distractions. The Images must be simple and with no other prop present in it. At least in most of the images.

Moreover, even in the images where the product is shown being used in a natural condition, make sure the focus of the image remain’s on the product itself.

7. Use Right Alt tag for SEO

Search engine optimization

Lastly, you need to make sure you optimize your Amazon images for SEO. Every effort that you put-in is only worth it when the sales start to roll in. With so much competition in the market, you need to make sure that you outrank your competitor and get the highest ranking in the amazon search result as well as the google search result.

One key factor is the use of Alt tags. You should use the focus keyword, that is, your product in the alt tag to tell what the image is all about. This helps search engines to understand better and give your higher ranking.

Bonus tip

After going through all the 7 ways to optimize your Amazon images, you need to make sure that all your products have a consistent optimization. Once done you not only get better ranking but also you also grow your online sale.

We recommend you also read How to keep selling products on amazon during coronavirus & grow Which will help you learn the insights of Amazon and how you can grow during Coronavirus and beyond.

If you wish to learn more about eCommerce, product photography, photo editing, and how to grow online, subscribe to the PixelPhant email newsletter below.

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