10 Beauty Product Photography Tips & Ideas You Need In 2022

Updated on April 22, 2022 in Photography by

10 Beauty Product Photography Tips & Ideas You Need In 2022

What is beauty product photography? It is capturing cosmetic products, (such as lips sticks, eye shadow, etc) in a way that catches the eye and eventually makes people buy them. The aim of makeup product photography can vary from one project to another. But mainly the goal is to present the product in the most impactful and memorable way.

But like in any other spectrum of work, there are some quick tips to boost your creativity. Tips that will help you bring the best out of yourself. With that goal, here are the Top 10 Tips for your Beauty Product Photography, that you can try in 2022.

Now without, taking much of your time, let us start with the tips.

Tips for your Beauty Product Photography

1. Show what your customer wants to see

makeup product photography tips

The first thing you need to understand is that your makeup product photography is an attempt to grab the attention of your customer. For that, you must understand the use of the images first. It can be for eCommerce, social media, something to display on a website or something for the brochure.

If you are working for a client, ask them about what specifically the image will be used for. Learn about their expectations and deliver what is best for them.

Another point you shall remember is to make sure you understand the viewer’s intention.

Know what they like the most about the product. How will they use the product? Ask these questions before you prepare for the shoot.

  • Is the product targeted to people who can afford expensive makeup or for everyone?
  • Whats makes this cosmatic product special than other compitiors?
  • Are their any particular elements that you can use in the frame to elevate your message?

And more. Either ask your client or the customer itself.

These little, but crucial details will help you create a familiar frame that the audience can trust and hence buy from your customer.

2. Understand the Brand Motto

brand motto- makeup product photography

Every brand has its own aim, mission, and USP (Unique Selling Proposition). In beauty product photography, the USP/motto of the brand must be reflected in your images. That means a common theme is followed among the brand’s beauty product photography, which might include the way you position your product, the background you chose, and the colors that you would like to highlight.

Your makeup product photography will reflect the brand image, that is why you need to be very conscious of what you add or remove from your frame.

If a brand has a USP to use natural products, having the added ingredients in the frame will give the advantage to convey your message. Here you may also note that you don’t have to do this with every photograph you capture.

You can use this beauty product photography tip when launching a new product, or a group photograph of the products. Again, knowing the customer would help you know whether or not you need to showcase the USP. 

3. Show the Details

beauty product photography tips

Usually, in beauty product photography, items that are to be captured are of the size of a hand. But while you are capturing them, you must show the close details of the product. Customers wish to see how the product looks in real life.

Details are also the factors that turn your beauty product photography into an impactful frame that persuade people to make a purchase.

In the world of online, the fear of being conned can be removed by showing every little detail of the product. We highly recommend you to read Best Camera Settings You Shall Use For Product Photography, which will help you to capture the details.

4. Set up your shoot

jewellery photography online

Every project and every client that you work with will have different goals. Some would like to portray their product in one way and some in another. Specifically, in beauty product photography, this variation can vary from land to sky. And you as a photographer need to be ready for this creative challenge.

Before the shoot, ask your client to pin down some images on pictures that he likes and would wish you to capture similar to that. Obviously, you wouldn’t be copying the style, but you will understand the expectation and vision of your client.

Here onward do your research and come up with concept shoots to see what works the best. Here, try out different compositions, ISO, light etc, and finalize the top 3. Lastly, make sure to work around the product with your pre-shoot preparation and the finalized top 3 ideas.

Also, Read – Best Product photography equipment

5. Leverage the angles

makeup product photography

In beauty product photography, usual is not an option to catch attention. People tend to get attracted to unusual angles that they haven’t seen before. Be a 360-degree photographer and find something new.

Basic frame knowledge is surely important, but rather than that, there aren’t any rules stopping you to explore. Moving around and trying new angles will bring perspective to the frame.

Show something unusual yet impressive in your beauty product photography and you find yourself in the soft spot of creative advantage.

6. Props out of the box

makeup product photography

If we haven’t said it before, Props play a very important role, but they aren’t always important in beauty product photography. Whenever you are using a prop, make sure it is not seeking the attention of the main product itself.

Also, note that the prop that you are using matches the color scheme of your shoot. Moreover, if you are going to use props, keep the number to one. Multiple items in the frame often break the focus and act as a distraction.

The goal with props is and will always be to enhance the product not to be in a frame. Also, if you are capturing it for eCommerce purposes, rather not add props. Use Only for banners, social media, and advertisement.

Also, Read – Challenges of Product photography

7. Choose right background

cosmetic product photography

The next tip in beauty product photography is to choose the perfect background. The motto, customer expectations, and your client will surely tell you how they see the product. But as creative leverage, you have the power to explode their emotion to a higher level.

For example, if they see a product to be cheerful, you can add contrasting bright colors in the background. Whereas if they are seeing a product be colorful you can use a monochrome or black background to pop out the colors.

Again you can choose any background according to your will where the product is highlighted. On the eCommerce site especially,  the background is usually preferred as wide. But still, you can add natural shadow to enhance the picture.

8. Capture the action

beauty product photography ideas

Lately, when we talk about beauty product photography, we need not think about the product standing alone. Especially in banners, the products are displayed in action. Moreover, sometimes in unusual ways.

This catches the attention, brings life to your image, and helps you explore angles of creativity in your sight. While a product is in action, capturing the details is very important, but if you are successful, the result can turn out to be one of a kind.

9. Set a tone

makeup product photography

Tone, especially in beauty product photography, describes the way your product is perceived. Tones can vary from pastel colors to bright royal colors, and it all depends on the product.

But most commonly, the tone is set by the brand itself. If it is an accomplished brand, it will follow a certain tone with the website, social media, and other campaigns. You shall keep the wheel rolling by maintaining the tone.

If you are with a new client looking for beauty product photography, make sure the tone is essentially new, attractive, and showcases the overall motto of the company. You can also read amazing tips for Lifestyle Product Photography.

10. Choose your theme

beauty product photography

In recent times brands are also very active on social platforms, calling out issues and taking a stand for them. The marketing has also shifted from just capturing the product to a new world showcasing the value.

In beauty product photography the trend has followed quicker than any industry. Hence if you are working for a particular theme, make sure you are thorough with it. Don’t lose your tone, yet be active on the social issues with your photography if you are doing so.

Bonus tip

As you have finally gone through the beauty product photography tips, here are very important tips that you shall keep in mind. It’s about sharing visual information about the product. The more authentic your product image looks, the better it is. And for that outsourcing post-production efforts comes in handy. It is very important that the work you did, stands out the way you wished it to. But unfortunately, cameras don’t do justice to your creativity, and that’s where you need to work with professionals.

If you are looking to get your beauty product photography edited outsource them to PixelPhant. We are a leading product image outsourcing service, that helps eCommerce and product photographers with their post-production efforts. Get a free trial of the best product image editing service now 👇.


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