Do you ever wonder how you can photograph jewelry in a way that looks extra stunning and sparkling? Yes? Then we are here with some excellent tips on photographing jewelry to become the master.
Photographing jewelry makes you realize it isn’t as easy as it seems. It requires a few professional tips, tricks, and great photography techniques. The critical elements to photographing jewelry like a pro are lighting, sharpness, and exposure.
But what about when you are working with gemstones? Creating some dazzle and sparkle becomes necessary. Many beginners might find it challenging to photograph jewelry in a way that showcases its beauty, charm, and in a way – its worth. This blog will find practical solutions to such problems and explore how to photograph jewelry in the best possible ways.
So without wasting any more time, let’s learn effective ways to conquer Jewelry Photography.
In this article:
Jewelry Photography: 11 Tips to Photograph Jewelry like Pro
1. Sharp and crisp focus
Good jewelry product photography always needs a sharp and crisp focus. So, to begin with the steps to photograph jewelry, it is important to ditch the camera’s manual mode and find out how to put the camera in the “Spot Focus” mode. The usual focus mode of digital cameras is an average focus mode.
The camera will look at the broad areas of the scene whereas maintaining the base of the focus on that particular area. As you want to control where the camera is focusing, it is better to photograph jewelry in the spot focus mode. This will allow you to handle more accurately where the camera will focus.
However, in spot focus mode, many digital cameras can’t work correctly on a small object like gemstone jewelry. So in such cases, to take close-ups, you must work with some best camera brands for the best results.
Before you end your jewelry photography shoot, you must ensure that you have winning shots focused on the entire piece of jewelry. It is required in case of catalog shooting where you have space for adding only 1 or 2 images with the crisp details and intricacies of the jewelry.
2. Clean your jewelry
The next crucial step in photographing jewelry is to have a clean, dust-free, impression-free piece of jewelry. What you can’t see in the naked eye during jewelry photography can be easily exposed once it gets blown up in highly detailed images by a digital camera. Photographing jewelry beautifully is better to ensure that all the products are polished and clean.
You can remove dust from the piece of the product and add shine to your jewelry by wiping it down with soft cotton or microfiber cloth before taking the shoot. You can even wear cotton gloves so that no fingerprints leave marks when you handle the jewelry.
3. Bring consistency
Not every time you could perform jewelry photography according to the books. When you photograph jewelry, you come up with your ways and techniques that work best with what piece and what surrounding you have.
What we mean by this is that you will have to be flexible enough to develop guidelines for your jewelry photography and follow them.
Like every niche, consistency becomes an inseparable part when you photograph jewelry. Too many variations in shots with every different product may confuse your customer. So first, document everything – lighting, camera settings, equipment position, product position, and background before you start the jewelry photography.
4. Use a macro lens
One of the essential pieces of equipment you require for gemstone jewelry photography is a macro lens. And according to most experts, photographing jewelry is the most critical step. While shooting with a DSLR, a compatible macro lens ensures that you will get the most extravagant images beyond the size.
While choosing a macro lens, things that you have to consider are:
- Having a shorter focal length which will help you to take a much closer look and reveal minute details in a more significant piece of jewelry
- Choose another one with a longer focal length so that you can take pictures from a comfortable distance.
One macro lens you can use to photograph jewelry is Tamron SP 90mm F/2.8 Di VC USD Macro, which allows you to capture amazingly detailed images.
5. Use a sturdy tripod
A shaky camera is the worst nightmare for every photographer. When dealing with small jewelry pieces, even the slightest movement caused by the hand holding the camera will result in a blurred picture in the final photograph.
So to avoid this, the only best possible way is to use a sturdy tripod to photograph jewelry. It would be best if you are looking for a removable tripod ball head, Arca Swiss compatible ball head, and a spirit level on the tripod head or legs.
6. Window with natural light
Taking a photo of any shiny jewelry with the flash of your camera is not at all a good idea to photograph jewelry. It will reflect the bright light that will leave your product covered in white light spots and insensitive shadows in the background.
It is better to perform jewelry product photography in natural light until you are professional enough and know how to adjust the light in different positions. So, it is advised to position the jewelry piece near a window and take a photo in the daylight to get natural, more flattering, and enhanced results.
But again, bright sunlight can create reflections, so you can cover the window with a white sheet or paper piece (not any other color, as it can change the color of the light) to get the soft light for when you photograph jewelry.
Once you start adapting to how the flashes can be used playfully and effectively, you can use the camera flashes to create a more controlled light setting to photograph jewelry. While you are into it, turn off all the other unnecessary light sources in the room. Don’t mix various types of lighting that will complicate the setup and produce different color variants.
7. White paper backdrop
The reflective property of the jewelry means it can absorb all the other colors and dull your photographs.
According to many jewelry photography guides, you must shoot on a white backdrop to alter the piece’s color. White reflects light, so your products will be better lit if you hit on a white background.
As the jewelry size is small, you don’t need to stretch a white sheet from wall to wall to create a white background but you can photograph jewelry with a little less hassle. You can use a white sheet or piece of paper, fold it on the stands or chair, and keep the jewelry in the middle to take photos. This way, you will get the complete cover around your piece.
8. Upgrade the setup
Once you pass the beginner level and step up in jewelry photography, there will be nothing wrong with being a little more creative. If you can understand the basics of photographing jewelry, that is, setting up lighting and background properly, then you can experiment further with your shot.
But be sure that too many elements can distract your viewers from focusing on the beauty of the jewelry. So first, you have to know how the background colors and other factors interact with the product. Then you can complement the jewelry and make it more attractive to stand out from other jewelry photography.
9. Keep it simple
Simplicity is the key to showing the product with its natural details. Keep a simple and clean background for all your products. You can remove the background in Photoshop to get the complete focus on your jewelry. So, instead of complicating the jewelry photographs with other distracting sets and props, your jewelry may run better with minimal setup.
Detailed photos will go excellently for campaign shoots. Still, if it comes to the online eCommerce store, it is better to keep it simple to make it easier for the customers to quickly view all the images and imagine the product themselves. This is among the most crucial points of any jewelry photography guide.
10. Showcase different angles
It is incredibly disappointing to see a product on a category page and then find out that there are not enough images. Clicking photos from just one or two angles is not enough if you plan to display them on your eCommerce website.
As per Meero – 91% of the shoppers prefer a 360-degree view of the product.
The customers prefer to see a detailed shot of the jewelry from every corner to get a clear idea of the product properly. You may also consider implementing 360 degrees views for your images to stay ahead of the eCommerce competition.
11. Diamonds or other gemstone jewelry
Gemstones and diamonds need to be illuminated by a light source. You can position the camera at an angle from which the light falls directly onto the stone. Many professionals use the technique to photograph jewelry in a way that adores the viewers. However, checking whether your light source accomplishes the purpose or creates an unwanted glare of light spots is essential.
You can get a special studio bulb or a diamond dazzler bulb that provides direct and focused hard light that brings you the results precisely the way you want.
Always be sure the light you use matches the color of jewelry and gemstones. Otherwise, you will end up with results that are precisely the opposite of what they were supposed to be. Use balanced daylight-colored LED bulbs to add a sparkling effect to your jewelry photography.
Now, if you are not sure about adding bulbs to give radiance to the gemstones and diamonds, or if you are not sure if that’ll work for you, then hiring professional product image editing service providers is a much better option. Such services will give you excellent artwork results whenever you photograph jewelry.
It is always recommended that when you photograph jewelry, it is published clean, optimized, and with a white background that enhances its looks. The tips mentioned above could be constructive for photographing jewelry with care and understanding of what works best.
Jewelry photography is an art that demands attention and vigilance. So next time you photograph jewelry, we hope these tips will take you a long way and reap some fantastic benefits.
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