Jewelry holds a great importance in the life of every woman. From daily life to all important occasions, a woman loves adorning herself in precious jewelry. Not just a piece of ornament, but a jewelry piece has a lot of values and emotions related to it. Apart from beautifying a woman, jewelry has also become a part of the status symbol for women. Be it earrings, necklace, rings, bracelets or any other jewelry item, every piece has its own significance.
Nowadays, almost everything and anything is sold on online shops, from a nail to sword. Jewelry also doesn"t lack behind. A tremendous increase in online jewelry sale has been seen in past few years. Customers are liking the fact of jewelry being sold online and prefer purchasing over the internet due to some of the advantages of online shopping such as ease of payment, a variety of choices available and much more. However selling jewelry online is not that easy. It is difficult to convince customers, especially women, just with the product image. Therefore, one needs to be careful while posting jewelry product images on e-commerce sites/ online shops. 5 things which need to be kept in mind are mentioned below.
An appropriate background is a must
The importance of background in photography needs no explanation. Irrespective of the product, be it jewelry or anything else, the background needs to perfect in order to get a perfect image. Pay attention to background and choose it wisely. In case of other products, using only white background is advisable, however, in the case of jewelry, using a black background is not a bad idea as well. The White and black background does not only help to accentuate to the product, but also make the jewelry appear more bright and polished. Complimentary colors such as black and white can never go wrong when used as background for jewelry product images. While posting a product image on online shop/ e-commerce, make sure you do not have any other background.
Use of mannequins where required
Use of mannequins is now not only restricted as store displays, but they can be used creatively in many other ways. You can make use of mannequins for clicking jewelry product images and create a captivating look for the images. Jewelry product images with mannequins help the customers to understand the product better and make a conclusive decision. Mannequins help in describing the features of the product, such as dimensions and the look in a fairly better way, which is never bad. Other than that, when not suitable, you can also substitute the mannequins with models which work exactly the same but gives a more realistic touch.
Go with the trend and conquer the market
In a women-centric business where women are the primary potential customers, you don"t have any other choice than being in trend. Women do not shop for outdated things, especially the ones as precious as jewelry. Therefore, in order to conquer market, it is necessary that you use trendy products. While posting jewelry product images, make sure the products are not outdated and are in rage in the current period. If the products are not so, try to present them in such a way that they look enthralling and please the eyes of customers.
Keep a Control over sparkle
Taking pictures of highly reflective jewelry pieces such as necklaces with diamonds and much more is not a cake walk. You need to be very careful and keep a control over those extra sparkling little things. A right amount of sparkle is required to get that perfect click. Over sparkle can ruin the image totally without any doubt and less sparkle will make the jewelry product images very dull. Therefore, before posting jewelry product images on the online shop, it is recommended to create a balance of sparkle in the images.
Supporting props for small jewelry pieces
Many times, neither a model nor a mannequin fits our requirement for showcasing the tiny jewelry pieces. Use of supporting props is suggested in these cases. This is a great way to showcase small jewelry pieces. Models and mannequins do not do any justice to rings, earrings and other small pieces. To make these products appear more captivating, you can either use supporting props such as thread, glue dots, etc. to hold the product in place.
You can make your jewelry shine brighter and make the jewelry product images as the unique selling point of your business by following these easy tips and tricks. Gaining customer"s attention with appealing jewelry product images is now hassle-free. Stand out in the competitive market with the help of the above-mentioned points.
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