Online Fashion Lookbook: 10 Tips To Create A Killer Lookbook

Updated on December 1, 2022 in Photography by Alifiya Mustafa

An online fashion lookbook for your eCommerce showcases the collection available at the online fashion store with the help of images. It is a collection of fashion photography, compiled together in order to present a clothing line. It is a combination of good models, clothing and accessories, beautiful location, great fashion photography, and fine editing.

At the same time, there are a lot of problems that are being faced while preparation of a stunning lookbook online such as budgetary constraints, lack of creativity, unavailability of models, and much more.

To cope with the difficulties, I’ve created this amazing guide on fashion lookbook that helps you on getting started and get the best of the best.

In this blog, we are going to learn about How to Create an Amazing Online Fashion Lookbook for eCommerce?

How to Create an Amazing Online Fashion Lookbook for an eCommerce?

1. Plan

Planning is the very first step to every task irrespective of its nature and so is for the making of an online fashion lookbook. Before you start anything it is essential to plan in advance and decide how you want things to be.

Planning gives you a definite direction to work and also saves a lot of time and effort as you are not working without a direction.

2. Layout/Design

After making a workable plan, the next step is to prepare a design or a layout of the online fashion lookbook. A pre-decided design will help you select the models, locations, and other essential elements of your lookbook.

The design of an online lookbook for eCommerce may be created in accordance with the relative customer group or the product line. You can take inspiration from the apps like Pinterest that allow you to sneak peek into many lookbooks, mood boards, color palettes, etc.

3. Location

Location is one of the most important elements of preparing a lookbook for fashion, especially the ones that compliment your subject. Locations have the power to totally enhance or ruin the look of an image.

Therefore, the location must be decided very carefully. You can choose an outdoor location as natural light is the best for photographs. If not possible, you can also opt for a well-lit indoor location.

4. Models

preparing a lookbook

They are the ones that flaunt the product in a very stylish way and hence, models must have an appealing and eye-catching look.

Models do charge a lot and also they are very busy with their schedules. In the case of budgetary or time constraints, your friends or cousins can also substitute the role of a model.

5. Props

Props are small elements that can add a fun factor to your images and make them look more appealing. You can use different props in a lookbook for fashion to make it eye-catching

6. Hair & makeup

Hair and makeup may not be that important if you are seeing a person with naked eyes. But things look different on camera. You need to invest in a professional hair and makeup artist to make your models/friends or cousins look presentable on the camera.

7. Creative direction

Creativity is the aspect that makes your product stand different from what others are selling in the competitive market. The use of creative direction is important in a lookbook. Creativity will take your lookbook for fashion to another level.

8. Utility

With the help of the lookbook, you can engage the customers by showing the utility of the product and how it can be styled to give it a realistic touch. The utility of the product or the product line helps the customers in connecting with the online fashion store through their online Fashion Lookbook.

9. Highlight the product

While preparing a lookbook, it is to be taken care that the main highlight of the images are products and not the models, background, or any other element because, it is the product at last, which needs to be sold.

10. Editing

Every fashion lookbook is a mix of professional photography as well as professional photo editing techniques. You may use editing software like Photoshop or hire photo editing professionals to do the job for you. The competition is tough, and it is necessary to stand out with killer fashion photographs.

The lookbook without editing is of no use, and neither is it advised to underestimate the model photo editing. No matter how much effort you put into taking photographs, there always remain some flaws that need to be edited. Therefore, editing is a must.

Wrapping Up

Fashion lookbooks are the most important part of the fashion industry. They work as the portfolio for every niche that belongs to fashion. From models to clothing brands to fashion photographers, a fashion lookbook is a must.

The ten tips mentioned in this article are very effective and useful in building a captivating fashion lookbook.

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