How to Sell on ASOS Marketplace To Build Your Fashion Brand?

Updated on November 22, 2023 in Ecommerce by

How to Sell on ASOS Marketplace To Build Your Fashion Brand?

As a fashion brand, selling on ASOS Marketplace can help you reach wider audience and create a whole new distribution channel. How? This article is all about that. We are sharing a simple, step-by-step guide on the best site to Sell clothes—On ASOS Marketplace.

Along the way, you will also learn about bits of this amazing fashion wholesale platform, what you can sell on ASOS, and how much it costs to sell on ASOS Marketplace.

We have ensured that this article becomes your final step before you start your journey. So, let us learn more about the ASOS fashion marketplace without wasting your time.

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What is ASOS Marketplace?

What is ASOS Marketplace?

ASOS is a popular online fashion marketplace specializing in trending clothes and accessories. Until 2009, ASOS allowed you to buy products, but since 2010, it has enabled the public to sell fashion online.

Selling on ASOS can be highly lucrative as it allows you to have your fashion boutique without having a website or a retail shop. To sell on the ASOS marketplace, all you need to do is to follow simple steps and abide by the guidelines laid down by the company.

Currently, there are almost 1200 boutiques. As the company is already recognized worldwide, you can easily take hold of the audience that could be interested in the products you sell on ASOS.

So, to begin with, I’ll be answering all your questions – from essential to advanced- and acknowledging you about how to sell on the ASOS marketplace. Let’s begin.

ASOS Vs ASOS Marketplace: Differences

The most common question is, Is ASOS a Marketplace? The answer is yes. But also, ASOS is a retail fashion store that sells fashion products of different brands on their store.

On ASOS main website, all the orders are engaged by ASOS itself and they make sure that your orders are carefully packed, shipped and managed. In case customer faces an issues, ASOS customer care ensures that the problem is resolved as per ASOS terms and condition.

ASOS Marketplace is the an online platform that allows other retailers to list their product, and sell them to customers on their own terms and conditions. On marketplace, it’s the seller who is responsible for fulfilling the customer’s order and the seller’s operate on their own terms and condition.

When we learn how to sell on ASOS, we are learning about how to sell on Marketplace.

What can I sell on ASOS?

What can I sell on ASOS?

ASOS is currently allowing sellers to sell the following things:

  • Vintage clothing
  • New or pre-owned articles from other original brands
  • Self-designed clothes from the sellers

However, there are a few limitations on what you can and can not sell on ASOS. Here are a few things that you can’t sell on ASOS:

  • Fur
  • Exotic or wild animal skin
  • Bone, horn, shell (including mother of pearl)
  • Counterfeit products

ASOS boastfully flatters its ASOS Animal Welfare Policy, and its Fashion Not Fakes promise for such policies.

How Much Does It Cost to Sell on ASOS?

How Much Does It Cost to Sell on ASOS?

No matter how many items you list in a month to sell on ASOS, it charges you £20 per month. You can get a discount of 10% if you have an NUS Extra card.

Also, when you make a sale, ASOS charges a 20% commission on each sale.

Also Read: Branding Strategy For Fashion eCommerce Business.

How to Sell on ASOS Marketplace?

How to Sell on ASOS Marketplace?

To sell on ASOS, before applying, make sure that you have enough stock available to meet the guidelines of the ASOS fashion marketplace.

If you’re selling vintage items, you must have a minimum of 20 different styles at all times.

On the other hand, Indie and multi-brand boutiques must stock a minimum of 10 styles.

To sell on ASOS is easy but not quick. The ASOS team must first approve you to sell on ASOS. This can take up to three working days or sometimes a week on busy days.

So, if you feel that that’s something you can do, let’s begin with a few simple steps.

1. Creating an account on the ASOS marketplace

1. Creating an account on the ASOS marketplace

To apply for a boutique to sell on ASOS, you’ll first have to create an ASOS Marketplace account. Visit ASOS Marketplace → click on Sign Up in the top right corner.

2. Apply to a boutique

Once you’re logged in on the ASOS Marketplace page → Boutiques → Scroll at the bottom → Click on Apply for a boutique.

2. Apply to a boutique

3. Completing the application form

You will have to fill in the basic details asked in the application form. It relates to yourself, your products, and social media links.

You will also need to describe your fashion boutique and four product images briefly.

Tip: Ensure that your product images match the ASOS Marketplace’s photography standards to ensure that your application is approved.

3. Completing the application form

Great product images can create a huge impact. Use an excellent digital camera or your iPhone to capture good photos. You can even reach out to professional product image editing service providers who can edit all your images cheaply in no time. Such professional photos attract customers over the website and on social media.

4. Creating a PayPal or Stripe account

To receive payments, you’ll need to either create a PayPal Business Account or a Stripe account. Choose the one that best fits you.

If you choose PayPal, make sure that you’re verified. To be confirmed, you must link a secondary payment source, like a bank account or a credit card, to their account.

If you choose Stripe, go to ‘Account Settings’ and tick the box saying ‘Decline charges that fail CVC verification.

5. Listing of your products

Once you have all your details sorted, it’s finally time to list your products for your fashion boutique to sell on ASOS. You can use up to 5 images per product. You’ll have to select a main ‘Hero’ image that’d be featured on product feeds across ASOS Marketplace.

Add an informative title, a brief description, and available sizes for your items. Then, decide on the competitive prices for your products.

6. Customizing your boutique

Stand out from the rest by customizing your boutique when you sell on ASOS. How well you customize your online fashion store will decide how well you’ll be able to attract buyers and make them stick with you.

You can create a store banner with a catchy and friendly description and a unique brand logo for your storefront. Along with all this, you can add links to your blogs, social media channels, and an official email address.

ASOS also has the option to create a ‘We Love…’ section above your product feeds; here, you can select your favorite products and feature them on the top to bring in the eyes of your shoppers first.

Also Read: Fashion eCommerce Trends You Should Keep An Eye On

Responsibilities as a Seller on ASOS

Responsibilities as a Seller on ASOS

ASOS is very particular about its customer service. To continue to sell on ASOS, you must ensure that you deliver the ‘PERFECT’ customer service. Customers can provide reviews on their purchased products, and each fashion boutique is expected to have a rating of 90% or above to continue selling.

As a seller on ASOS, you must take care of the following things:

100% of the stock featured online should be ready to deliver to shoppers within two working days.

Except for made-to-order and custom-made orders, most items must be shipped within two working days.

Queries from the customers must be answered within one working day

Refunds and exchanges must be issued within two working days

How Do I Track An Order?

You’ll see it on your dashboard whenever an order is placed. Once you’ve packed each order and shipped the products, don’t forget to mark it as ‘shipped’ – this will indicate that the buyer can no longer cancel the orders.

You’ll receive a tracking code from the provider to you’ve shipped your goods. You can go to their official website, find the option to track the order, and put in the code to see the status.

Every shipping service has this option available in one place or the other on the website. However, the process is usually the same.

How Do I Contact ASOS?

How Do I Contact ASOS?

Every seller is assigned their boutique manager once you’re approved to sell on ASOS.

Suppose you encounter any issues or have any queries while using ASOS Marketplace. In that case, you can reach out to them by contacting your fashion boutique manager, filling out the digital contact form, or by sending an email to [email protected].

Bottom Line

If you have been thinking about opening up a fashion boutique but can’t find any platform, then selling on ASOS can be a great choice.

To sell on the ASOS marketplace is fantastic as it already has a broad, young audience. This narrows down your audience in one place and doesn’t make you lost in between the masses, which can happen on the marketplaces like eBay and Amazon.

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