How to Sell on ASOS Marketplace? – The Best Place To Build Your Brand

Updated on April 19, 2022 in Ecommerce by

How to Sell on ASOS Marketplace? – The Best Place To Build Your Brand

If you are a fashion enthusiast, you must know how Asos Marketplace can help you turn your passion into a full-fledged career. How? This article is all about that. We are sharing a simple, step-by-step guide on How to Sell On Asos Marketplace. Along the way you will also learn, what can you sell on ASOS as well as how much does it cost to sell on ASOS Marketplace.

We have ensured that this article becomes your final step before you start your journey. So, without taking much of your time let us start to learn a little more about Asos Marketplace.

What is ASOS?

ASOS Marketplace

ASOS is a popular online fashion marketplace that deals in trending clothes and accessories. Until 2009, ASOS allowed you to buy products, but since 2010, it has enabled the public to sell fashion online.

Selling on ASOS can be highly lucrative as it allows you to have your own fashion boutique without having to have any website or a retail shop. To sell on the ASOS marketplace, all you need to do is to follow simple steps and abide by the guidelines laid down by the company.

Currently, there are almost 1200 boutiques. As the company is already recognized worldwide, you can easily take hold of the audience that could be interested in the products you sell on ASOS.

So to begin with, I’ll be answering all your questions – from basic to advance – and will be acknowledging you about how to sell on the ASOS marketplace. Let’s begin.

What Can I Sell on ASOS?

Sell on ASOS

ASOS is currently allowing sellers to sell the following things:

  • Vintage clothing
  • New or pre-owned articles from other original brands
  • Self-designed clothes from the sellers

However, there are a few limitations of what you can and what you can not sell on ASOS. Here are a few things that you can’t sell on ASOS:

  • Fur
  • Exotic or wild animal’s skin
  • Bone, horn, shell (including mother of pearl)
  • Counterfeit products

For such policies, ASOS boastfully flatters its  “ASOS’s Animal Welfare Policy” and its “Fashion Not Fakes” promise.

How Much Does It Cost to Sell on ASOS?

ASOS Marketplace

No matter how many items you list in a month to sell on ASOS, it charges you £20 per month. You can get a discount of 10% if you have an NUS Extra card.

Also, when you make a sale, ASOS charges a 20% commission on each sale.

How to Begin Selling On ASOS?

Sell on ASOS

To sell on ASOS, before applying, make sure that you have enough stock available to meet the guidelines of the ASOS marketplace.

If you’re selling vintage items, you must have a minimum of 20 different styles at all times.

On the other hand, Indie and multi-brand boutiques must stock a minimum of 10 styles.

To sell on ASOS is easy, but not quick. You must first be approved by the ASOS team to sell on ASOS. This can take up to three working days or sometimes a week on busy days.

So, if you feel that that’s something you can do, then let’s begin with a few simple steps.

1. Creating an account on the ASOS marketplace

ASOS Marketplace

To apply for a boutique to sell on ASOS, you’ll first have to create an ASOS Marketplace account. Simply visit ASOS Marketplace → click on Sign Up on the top right corner.

2. Apply to a boutique

Once you’re logged in on the ASOS Marketplace page → Boutiques → Scroll at the bottom → Click on ‘Apply for a boutique’.

ASOS Marketplace

3. Completing the application form

You will just have to fill in the basic details asked in the application form. It relates to yourself, your products, and social media links.

You will also need to provide a brief description of your fashion boutique and four product images.


Make sure that your product images match the ASOS Marketplace’s photography standards to make sure that your application is approved.

ASOS Marketplace

Great product images can create a huge impact. Use a good digital camera or your iPhone to capture good images. You can even reach out to professional product image editing service providers who can edit all your images cheaply in no time. Such professional images attract customers over the website as well as on social media.

4. Creating a PayPal or Stripe account

To receive payments, you’ll need to either create a PayPal Business Account or a Stripe account. Choose the one that best fits you.

If you choose PayPal, make sure that you’re verified. To be verified, you must link a secondary payment source, like a bank account or a credit card, to their account.

If you choose Stripe, go to ‘Account Settings’ and tick the box saying ‘Decline charges that fail CVC verification’.

5. Listing of your products

Once you have all your details sorted, it’s finally the time to list your products for your fashion boutique to sell on ASOS. You can use up to 5 images per product. You’ll have to select a main ‘Hero’ image that’d be featured on product feeds across ASOS Marketplace.

Add an informative title, a brief description, and the sizes that are available for your items. Then, decide on the competitive prices for your products.

6. Customizing your boutique

Stand out from the rest by customizing your boutique when you sell on ASOS. How well you customize your online fashion store will decide how well you’ll be able to attract buyers and make them stick with you.

You can create a store banner with a catchy and friendly description along with a unique brand logo for your storefront. Along with all this, you can add links to your blogs, social media channels, and an official email address.

ASOS also has an option to create a ‘We Love…’ section above your product feeds, here you can select your favorite products and feature them on the top to bring in the eyes of your shoppers first.

What’ll be my Responsibilities as a Seller on ASOS?

asos kpi

ASOS is very particular about its customer service. To continue to sell on ASOS, you need to make sure that you deliver the ‘PERFECT’ customer service. Customers can provide reviews on their purchased products, and each fashion boutique is expected to have a rating of 90% or above to continue selling.

As a seller on ASOS, you must take care of the following things:

100% of the stock featured online should be ready to deliver to shoppers within two working days.

With the exception of made-to-order and custom-made orders, most of the items must be shipped within two working days.

Queries from the customers must be answered within one working day

Refunds and exchanges must be issues in 2 working days

How Do I Track An Order?

You’ll be able to see it on your dashboard whenever an order is placed. Once you’ve packed each order and shipped the products, don’t forget to mark it as ‘shipped’ – this will indicate that the orders can no longer be canceled by the buyer.

You’ll be receiving a tracking code from the provider you’ve shipped your goods with. You can go to their official website, find the option to track the order, and put in the code to find the status.

Every shipping service has this option available in one place or the other on the website. However, the process is usually the same.

How Do I Contact ASOS?

ASOS Marketplace

Every seller is assigned their own, personal boutique manager once you’re approved to sell on ASOS.

If you encounter any issues or have any queries while using ASOS Marketplace, you can reach out to them by contacting your personal fashion boutique manager, filing out the digital contact form, or by sending an email to [email protected].

Closing Up

If you have been thinking about opening up a fashion boutique but can’t find any platform to begin with, then selling on ASOS can be a great choice.

To sell on the ASOS marketplace is amazing as it already has a wide, young audience. This narrows down your audience in one place and doesn’t make you lost in between the masses which can happen on the marketplaces like eBay and Amazon, for example.

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