40+ Best Photography & Photo Editing Statistics for 2023

Even though photography and photo editing are the two most creative niches of the art, understanding the world could be much easier with the help of Photography statistics as well as photo editing statics.

Be it a platform to use, or the trends that are growing on the internet. The following list of photography statistics and photo editing statistics would be a great start to track down your methodology to achieve your goals.

Without wasting any more time, here are some of the best Photography & Photo Editing Statistics for 2023.

Best Photography & Photo Editing Statistics for 2023

Photography Statistics 2023

Photography Statistics

1. The market size of the Photography industry, measured by revenue is $9.8bn in 2020. (ibisworld)

2. The Global Digital Photography market is expected to reach $149.98 billion by 2026, as it is growing at a CAGR of 7.4% during the forecast period. (prnewswire)

3. When Deciding on a Potential Purchase, 75% of Online Shoppers Rely on Product Photos (iipvapi)

4. Because the ordered items look different than in the photos, 22% of online products returned. (Weebly)

5. Content is 40% More Likely to Get Shared on Your Social Accounts if you are using good visuals. (buffer)

6. Only 35% prefer emails with text only whereas only 65% of users prefer emails made up of images. (hubspot)

7. There is a 65% increase in photo engagement as well as a 46% increase in content engagement for brands. (Simply Measured)

8. A content with images, have an average of 94% more views than the one without any image. (Quicksprout)

9. 62% of generation Z and Millennial consumers are looking forward to visual search capabilities. (ViSenze)

10.  60% prefer images that will enable them to have a 360º vision, 33.16% prefer to see multiple photos and only 0.52% want to see a single product photo. (Shopify)

11. Adding a photo can improve recollection of memory by 65%, whereas People remember only 10% of the information three days after reading it. (mdgadvertising)

12. When 360-degree photography is added to a product detail page conversion rates rise by 22 per cent. (sirv)

13. Images on Facebook receive 352% more engagement on text-only posts, and 20% more engagement than videos. (mdgadvertising)

14. More than 90 per cent of the most engaging posts on Facebook and other social media platforms included images. (Social Bakers)

15. According to 32% of marketers, images are the most important aspect of their efforts. (hubspot)

16. Compared to B2B, 11% more B2C marketers say images are important. (linchpinseo)

17. If images show up in local search results consumers are 60% more likely to consider or contact a business. (mdgadvertising)

18. In America, almost 22.6 per cent of all web searches happen on Google Images. (mdgadvertising)

19. Since 2010, the digital camera industry has seen a drop of 87% in their sales due to smartphones. (Statista)

20. Smartphones contribute 85% of all photos taken. (Statista)

21. 7% of the most famous photographers have a website under their personal name (foregroundweb)

22. Surprisingly 93% of all the popular photographers DO NOT watermark the images on their websites. (foregroundweb)

23. Almost 98% of the top photographers use Instagram, among which half of them have more than 100K followers on the same platform itself. (foregroundweb)

24. 300 million images are uploaded over Facebook daily. (PicBackMan)

25. Every second, about twenty-six images are uploaded over Instagram. (PicBackMan)

26. 75 per cent of online consumers rely on product images when deciding on a potential buying decision. (iipvapi)

27. 22 per cent of returns happen because the product looks different in reality. (business2community)

28. Geometrical & modern photography styles are the new product photography trends. (Printful)

29. The major reason for the popularity of monochromatic and bold photography is the colour-coordinated content styling. (Printful)

30. Viewers are preferring product images captured in natural lighting conditions. (Printful)

Good quality visual content is 40% more likely to get shared on your social media accounts. (Buffer)

31. 360-Degree product photography and photo editing declines return rates by 15 per cent to 50%. (riproarinproductions)

32. 360-Degree Product photography enables you to capture more images for the same price at static. (jointmediamarketing)

33. You can increase online visitor duration by up to 32% with the help of 360-degree product photography. (jointmediamarketing)

34. You can improve customer satisfaction rates by up to 50% using 360-degree product photography. (jointmediamarketing)

35. Putting a photo to your LinkedIn profile makes you 36X more likely to receive a message on LinkedIn, and LinkedIn profiles with a profile photo receive 21X more views than those without one. (INC)

36. 45% of the photographers are engaged in travel photography, 32% are in portrait, 12% are in general photography, 7% are in the wedding, and only 4% are engaged in architecture photography. (Foregroundweb)

37. Almost half of all photography websites are hosted by WordPress or SquareSpace. (Websitebuilderexpert)

38. More than 50% of American-based commercial photographers are charging $900 or more per day. (Photoshelter)

39. More than 50% of UK photographers are charging between 300 and 700 pounds per day (between USD460 and USD1100). (Photoshelter)

Photo Editing Statistics 2023

Photo Editing Statistics

1. In product photo editing the product should take no less than 75%, but not more than 90% of the full image. (Google)

2. JPEG is the most often used file type for eCommerce stores as it allows high-quality photo previews with comparatively smaller file sizes. (inchoo)

3. 67% of shoppers say the quality of a product image is “very important” in selecting and making a purchase. (mdgadvertising)

4. Press releases with photo(s) and/or multimedia received 40% more views as compared to text-only releases. (mdgadvertising)

5. When a real image of a client was compared to a top-performing stock photo, viewers who saw the real customer were 35% more likely to respond. (mdgadvertising)

6. 48% of US citizens use photo editing apps to edit their photos. (eksposure)

7. Mobile images with filters are 21% more likely to be viewed. (Yahoo labs)

8. 83% of digital camera photographers use a PC to edit or photoshop their images. (PicBackMan)

9. There has been a surge in protest art which includes a 465% increase in Inequality icon, 70% increase in environmentalism, a 40% increase in civil unrest. (Shutter Stock)

10. The number one focal point is the intersection at the top left side– 41 per cent of eyes will rest here and look at this part of the image first, making this an ideal location for some key information or a logo. The eyes then move to the intersection directly below it – 25% of the eye stops. (Designmodo)


And we conclude the list of best photography & photo editing statistics for 2023. Moreover, as the trend suggests, photo editing and photography both go hand-in-hand when trying to achieve new success.

Hence if you are looking to learn more about photography, photo editing and how to grow your career in photography subscribe PixelPhant email newsletter below.

Leave a Reply

Your email address will not be published. Required fields are marked *