How To: White On White Photography for Ecommerce Products?

How To White On White Photography for Ecommerce Products

One of the most interesting challenges that a photographer comes across is eCommerce white on white photography.

It is an opportunity to learn the balance of lighting and shadows while maintaining the colors and detail of the product.

White On White Photography is often used for selling products online, especially on a marketplace like Amazon, eBay, Etsy, etc.

For the most part, a white background helps the shopper clearly see the product—but the challenge appears when the goal is to showcase a white product on a white background.

In this guide, we’ll go over every detail and help you understand the best way to carry out product white on white Photography for eCommerce.

In this article:

Step-By-Step Guide for White On White Photography

1. Putting Equipment In Place

1. Putting Equipment In Place
Source: botvidsson

The first step that you need to take is to set up your studio for the white product on white photography.

It is important to remember that to make our white product stand out, we will be creating separation from the background using lighting shadows.

So, a common technique would be to focus the lighting behind the product, on the background itself.

What this will do is expose the white background and put the product in the dark. Place your camera as per the angle you are aiming for and get ready to capture test shots.

2. Finding the Right Spot for the Product

At this point, we’ll start moving our product toward the background in the lighting and away from the camera.

We do not want the light to fall directly on the product here. Rather, we are looking for spots where light and shadow start to merge over our white product.

This way, the back (and a little bit of the top) is bright, while the front of the background is still in the dark.

You’ll also start to notice that this way, you have successfully created a separation of the product from the background.

The next step is to increase the exposure on the front side of the product so that details are clearly visible—without losing them under direct lighting.

3. Setting Up Reflectors

Setting Up Reflectors
Source: botvidsson

Right now, we have a light source pointing towards the background and our product right on the edge of lighting and shadow.

Now, while the background is brightened up, details on the front of the background are still not visible due to darkness.

Here, we will be using our light reflectors on either side of the product. We have to bounce the light towards the product such that the frontal sides start to have some exposure in our picture.

You shall take sample shots to ensure it is being captured properly.

Now, for the final setup for white on white photography, place the small strip of reflector in front of the product to illuminate it.

Here, the front reflector would be right below the camera so it doesn’t block our lens, but close enough to reflect light on the product.

4. Taking Final Shot

Your eCommerce white on white photography setup is ready, and all you need to do is play around to capture your ecommerce product.

The best shot will be the one where your product is highlighted. This means, there is a clear separation between the background and the product.

Also, the details on the front of the product are well-exposed and are easily visible to a viewer.

To further enhance the presentation, one would need a professional photo editing service for photographers, but if you are simply learning new skills, you are ready to get started with white on white photography for eCommerce photography.

Tips to prepare for White On White Photography

Prepare the Background

Savage Seamless white paper

It is clear that we are using a white background and it is important that it stays that way. 

Before, or during the shoot, ensure that the background is clean with no wrinkles or dirt particles on it.

While these elements can be removed easily during post-production, they might hinder the shoot.

With white on white photography, we aim to create separation between the product and the background. We will be adjusting the lighting and camera accordingly.

This puts a lot of emphasis on the use of a clean and professional white background for product photography.

Based on reviews, Savage Seamless white paper is a popular choice product photography backdrop. It’s value for money, and color is pure white—something which we are aiming for a successful white on white photography.

Setup Lighting Equipment

Setup Lighting Equipment

The source of lighting for White on White photography plays a very important role.

We want to ensure that the lighting doesn’t affect the colors on the scene as it would require additional color correction service during post-production.

Ensure that you are using 5500K to 6500K lighting temperature as it is similar to daylight but with a slightly cooler tone.

Also, the distance between the light source, background, and product will have an impact on how to shoot.

The best way to figure out this distance setting would be to test it with your own equipment and take sample shots along the way.

Adjust the Camera Settings

Adjust the Camera Settings

For camera setting it is important to manually set the white balance on your camera to match the lighting conditions.

It ensures that the white tones in your images appear accurate and neutral.

It is also recommended to use a narrow aperture (higher f-stop) to maximize depth of field. It will help you bring the entire product into sharp focus.

Overall, it is best to adjust camera settings manually, as it would give much more control over the scene and how you capture white on white products for eCommerce photography.

Common Mistakes To Avoid During White On White Photography

Lack of Separation

When we talk about white on white photography, the biggest challenge is creating separation.

This means the white product is unable to stand out since there is no difference in the color.

As an eCommerce photographer, you must create this separation as that’s how your product will stand out.

Inconsistent Lighting

When you are using inconsistent lighting, it will affect the color temperature of the whole scene.

Not only will it need additional correction in photo editing, but it might also require a re-shoot since the product won’t be able to stand out naturally as it should.

Also, if the placement of the lighting is improper, the white background will start looking gray. To avoid the same, you must place your product, background, and light at the right distance from one another.

Underexposure or Overexposure

When working with lighting and white surfaces, one can easily overexpose the image and lose the details of the product. To counter this, if you drastically reduce your lighting, there is a risk of underexposure as well.

In order to find the right balance with white on white photography, it is important to take sample shots along the way when setting up the shoot.

A lot varies based on the lighting equipment one uses, as well as the surface of the product that you are trying to capture.


Getting started with any style of photography—be it white on white photography or packshot photography—feels like a long journey ahead. Only after trying it out do we come to ease of carrying out these shoots.

Above, we have shared a detailed guide on how you can get started with white on white photography for ecommerce products. Additionally, you also find the pitfalls you must on your way to master this style.

So, make sure to try out this photography challenge, and one up your lighting and shadow skills in product photography.