9 Tips To Increase Photo Studio Production in 2024

9 Tips To Increase Photo Studio Production in 2024

Studio managers often hit a plateau when the goal is to increase photo studio production.

It’s not just about the talent and the team. It’s about optimizing and balancing the workflow while ensuring superior quality and faster turnaround time.

We have heard, “The speed of any production line is limited by the slowest process.” And it is true for photo studio production as well.

With this guide, we aim to share the 9 tips to help professional studio managers increase the production of their photo studios.

We’ll begin right from the point of identifying the slowest process and work towards optimizing the entire production line.

So without taking any more time, let’s get started right away.

9 Tips To Increase Photo Studio Production in 2024

Define Goals & Roles

Define Goals & Roles

Even before we break down the workflow of your photo studio, we first need to define precisely your goals.

Only then will the roles within your studio be able to fulfill their responsibility. At the end of the day, you want your team to be aligned with the goals of your organization.

So let’s start simple. When we say increase the photo studio production, what does this mean? Does it mean to:

  • Increase the number of shoots per product?
  • Increase the number of products shot in a day?
  • Adding a new type of photography service (Model Photography, Ghost mannequin photography, etc)?
  • Increasing the number of shoots within the studio?
  • Or something else?

While these are just a few prompts, it is important that you start the process by understanding and breaking down your end goal. 

Your goals—at the end of the day—will help you in curating the resources you’ll need. It will help you hire, and optimize roles within your team structure.

This will also help you understand what team will play a pivotal role. Be it your photographer, stylist, operation manager, or studio assistant.

Only when your goals are clear, will your team be able to deliver and increase photo studio production, in a manner that adheres to your business goals.

Track Your KPIs

track your KPIs

Key Performance Indicators are an essential part of any performance-driven production line. 

They help you track the process, without much of a fuss and identify the areas of improvement.

We have already shared photography studio KPIs for productivity. And for a good reason, they will help you track and increase your photo studio production over time.

To get started, some of the top KPIs that you must track for your photography studio are:

  • Time-to-Market for New Products
  • Net Performance Score
  • Product Image Quality Score
  • Average Turnaround Time

Once you have surface-level KPIs in place, you must advance towards creating your own performance indicators as well.

These are specific to your challenges, like equipment utilization, customer order frequency, team availability, studio space utilization, and more.

Having KPIs in place will give you clear areas of improvement. Additionally, it will also help you in learning if the changes you made, did or did not deliver actual results.

Identify Bottlenecks

Identify bottlenecks

What are some common bottlenecks in increasing photo studio production? These are, backdated or revisions in shoot, scheduling errors, limited production space, limited post-production capacity, limited QA capacity, and more.

Each studio team has its own unique challenges and as a studio manager, you need to solve them.

Bottlenecks in a photo studio production are the sections where everything comes to a halt. This is because a lot needs to pass from a limited space.

In most cases, you need to invest in a human resource or technology to fill up these gaps in the process.

Today, there are several software, tools, and services for studios. They are specifically designed to minimize your input and maximize your production rate.

As a studio manager, you must identify and eliminate these bottlenecks as they would directly increase your photo studio production by multiple folds.

Optimize Studio Layout

Optimize Studio layout

Your photography studio is your production line. You want it to be optimized for efficiency, irrespective of the size or number of team members working in it.

A studio manager needs to budget as per their studio size and utilize the space in the maximum way possible.

This includes a space for keeping the arrival of products for the shoot, an area for keeping equipment safe, a styling zone, a shooting area, and a space to repack and ship the products back.

To increase your photo studio production, you need to optimize and build a photography studio that caters to higher efficiency.

This can include renting equipment that you don’t often need rather than buying and filling the studio. Prioritizing multipurpose furniture and having clear workspace divisions.

While these optimizations are often spoken, you need to have clear operating procedures to use your studio space.

Training your team members to follow these procedures increases the team’s efficiency. This also helps you keep track of how the overall studio is performing and the areas where improvement is needed.

Use Outsourcing

Use Outsourcing

While we are on the topic of efficiency, optimizing studio space, and eliminating bottlenecks—outsourcing becomes a one-stop solution for all these photography challenges.

Be it an independent studio working with multiple brands, or an in-house photography studio. Outsourcing photo editing and post-production is now an important tool to increase photo studio production.

Earlier, a dedicated space was required for a retouching team. Now, all you need is a PC to send and receive professionally edited images as per your custom requirements.

PixelPhant is a go-to photo editing service for photographers and eCommerce studios across the globe.

Not only does it increase the photo studio production—it increases the quality of output. Moreover, with a pace that can only be achieved through a dedicated photo editing workflow.

As a studio manager, it is highly recommended to optimize the workflow in a way that takes away repetitive tasks, without compromising on the quality.

Outsourcing post-production of the studio is exactly what strikes out for these requirements.

Time Blocking & Scheduling

Time Blocking and Scheduling

We already know about scheduling. Time blocking is a productivity hack that books a period of time for one specific task.

The goal is to optimize productivity by focusing on one type of work during each designated block.

For example, when working with PixelPhant, studios often block the end of the day to upload images and choose editing specifications for our photo editing service.

This means, by the day, they need to complete all their photography work—be it flat lay or the model photography for that day.

Additionally, they also book morning sessions to assess the produced images of earlier days to check for revisions. Because PixelPhant also offers next-morning delivery, studio teams can focus the entire day on photography—without stressing over the post-production work.

Hence, by the end of a whole day, they are able to increase photo studio production without a need to increase working hours, team members, or the studio space.

Streamline Workflow & Systems

Streamline Workflow & Systems

Streamlining workflow means mapping out the entire process and putting tools and systems to improve overall efficiency.

In terms of increasing photo studio production, means mapping everything from pre-shoot planning to post-production.

This includes questions like:

  • Do you need to rent out equipment?
  • Do you need to hire a model for this shoot?
  • What file formats will this shoot require?
  • And more.

A studio needs to have a reliable workflow in place. This helps in reducing the errors, and time it generally takes in making decisions.

It also trains your team members to follow a step-by-step process, without a need for constant input or oversight.

Quality Control Procedures

Quality Control Procedures

While we have intensively talked about systems and tips to increase your photo studio production—we can’t overlook the quality the studio is producing.

This is why you must put quality control procedures in place. We have discussed the use of KPIs and this is an important place in your workflow where you need one.

Performance indicators like Product Image Quality Score, Number of Rejections, and Turnaround time will help you get insights into the quality your studio is producing.

And while the steps we discussed will increase your photo studio production, you must have quality control with proper procedures in place for your studio.

It results in higher customer satisfaction, and hence more referrals to grow your studio business.

Regular Performance Reviews

Regular Performance Reviews

Performance reviews as a Studio Manager are opportunities to share how your workflow, system, and team members performed.

It is important to reflect back on the changes you made and the results you achieved based on the same. 

Particularly, you need to answer two main questions:

  • Did changes help you achieve your desired results?
  • What can be further improved to increase the photo studio production?

Hence the cycle of improvement keeps on rolling. It is highly advised to follow the time blocking and schedule in the long-term process as well.

A system where, at the beginning of a time period (quarter of the year or half-yearly), you optimize your new systems in place. Follow the process that is put in and reviewed at the end of the time period you choose.

This will avoid constant changes and will help you identify what worked and help you increase the studio production of the photo studio.

Conclusion

Studio managers play a pivotal role in decision-making and workflow optimization. While your quarterly goals may vary, the ultimate goal of creating an efficient photo studio production will always stay the north star of the organization.

Above, with the 9 tips to increase photo studio production, you’ll have a roadmap on how to approach a roadblock. Use the techniques as it is or the way they suit you the best.

In the end, the goal is to be efficient, without losing on the quality. And that is something that only the expertise of a studio manager can ensure.