Do you make an effort towards the Perfect Background for Product Photography? The first impression makes a lot of difference in the online market. Sales, growth, profitability, and every other thing depend on one factor, that is, attraction. And to attract customers, images play the most significant role.
Images are a vital part of the online business which helps in gaining the attention of the customers. Therefore, it is important for the images to be eye-catching.
Images help the customers in evaluating the product. They can easily compare it with different options and then make a purchasing decision. The use of good images increases the credibility of the seller as well as suitably demonstrates the product.
While shooting a product image, most of the time we forget about, choosing the Perfect Background for Product Photography.
But as a matter of fact, the background can make or break the final outcome of the overall image. The background can make both positive and negative impacts on customers.
While searching for products, neither of the customers wants to see the bright and pop color background. Elsewhere they steal attention instead of the actual product.
For any image, it is important for the product to be the focal point. In order to get a fit background, one must keep in mind the following points:
Things to Remember While Choosing the Perfect Background For Product Photography:
1. Avoid Using Busy Background
The background is the largest element of any image and the use of a busy background will divert the attention from product to the background which is not helpful for the sellers.
A busy background with a lot of elements in it is most of the time not suitable for a product image. While choosing a perfect background for product photography One must also abstain from using a background with busy details. As everyone wants to see more of what they are searching for.
2. Use Subtle Colors
Bright colors look very unpleasing when you are searching for a product. Therefore, it is advised to use subtle colors for the background of product images because bright backgrounds are recommended for advertisements and banners not for a product image as I think you already visited Apple’s website once in your life, right?
The background color has it’s great importance as it helps in making the product more visible out of the entire image. Some background colors go perfectly matched with the product, whereas some create blunders.
The light-colored background is suitable for the perfect background for product photography but there are certain guidelines for images in different cases. In each case, a different color should be used as a background.
Also, a lot of online marketplaces have their own set of guidelines for a product image and the background color must be selected accordingly.
3. White Background
The White background is a perfect background for product photography. It has a lot of reasons behind it. White is the most subtle and neutral color which has a very low impact on the image.
Therefore, it is chosen as the background other than that, the white background is timeless and never goes out of the trend or look dull. Even though being lightest amongst all shades, white has its own charm which brings the best out of the image.
Also, white background makes the image look more product-centric and the product gets highlighted instead of the unwanted background. Specifically for glass products, a white background is used.
4. Grey Background
Grey, specifically its lighter shade is also perfect background for product photography as it is not too loud and does not steal the attention from the actual product. It’s another color in the neutral family.
Product images look most appealing when they have a light background color such as white and grey. The Grey color of the background is also used as a substitute for white color.
Where the online marketplace uses white color as the page background, grey is used as the background color for product images to distinguish the page area from an image.
Product images go well with the grey background, fulfilling the purpose of highlighting the product and not appearing bright at the same time. Grey color is most preferred in the fashion stores and for 3D mannequin product images.
5. Black Background
The black color is although the darkest shade and may attract a lot of attention towards it at the first sight, but for some products, black color is the perfect background for product photography.
In the case of jewelry, black background makes a lot of difference by making the diamonds and other metals shine brighter, resulting in a presentable and attractive product image.
Bonus Read 2: Jewelry Photography Guide for Beginners
For those who may not want a plain background, yet want to remain on the basic side, simple and elegant textures such as marble texture, grid & gradient shades, or any other texture are perfect background for product photography.
7. Wooden Floor
For furniture items such as tables, chairs, the background does not play an important role, but the floor matters a lot. In such cases, the wooden floor should amplify the product image because it gives an idea of how the product will look in the real world.
Removing the background and inserting a suitable one with apt color is a challenging task. Either you can DIY or let PixelPhant do this for you. And hence these were some of The best DIY advice by industry exper to help you choose the Perfect Background for Product Photography for standing out the product in the whole image.