What is Skincare Product Photography? Skincare photography is the capturing of product images used for skincare like cleansers, toners, essential oils, etc. that are used for better and healthier skin. The aim is to capture an image that is engaging as well as communicate the purpose of the product.
Brands perform skincare product photography to attract customers and make them buy their products. The product photographer must make sure that the image capture is the most memorable and impactful for customers to get attracted.
How to do skin care product photography? Well, there are hundreds of ways to perform every task, and the same goes with skincare photography too. There are some great ways you can try to stand out from the rest. Here are the top 10 skincare product photography ideas and tips you must use to capture mesmerizing product photos.
10 Skincare Product Photography Tips
1. Prepare for your shoot
Preparing for your skincare product photography shoot doesn’t just involve the preparing of your camera and other equipment. It is also necessary to prepare an outline that you need to know before capturing the images.
This includes knowing how many product photos your client will be needing for each product and what kind of product photos are they expecting. Communicate with your client and ask for some inspiration photos that can help you understand your client’s point of view.
Although you will not be copying the exact images that your client has shared for the idea, you can actually check the lighting, angles, aperture, ISO, and other camera settings used for the skincare product photography. Once you get the idea, you can have a clearer picture of what you need to do next once you start the skincare photography.
2. Understand what your client wants to see
Rember that the aim of your skincare product photography project is to attract customers to buy the products. To fulfill this aim, it is necessary that you understand for what purpose your product images will be used.
Your client might want those images to be used on the website, product pages, social media, or for a brochure. If you’re doing the skincare photography on behalf of a client, ask him/her where he/she will be using those images.
The images for the product pages need to be consistent and clean whereas the images for social media must involve some fun, colors, and use of multiple props. Or, do they want you to capture all the ‘typed’ details too?
Along with understanding what your client wants, it is also crucial to understand what your client’s customers will want too. Why do they need that product? How they will be using it?
Know about some of the agendas from your clients such as:
- Are they targeting high-profile customers ready to buy expensive skincare products?
- Or is it for the teenagers and your women worried about their skin?
- Are people targeted working or studying?
- Who are they focusing on more – male customers or female customers?
Asking these questions will help you understand how the customers are going to pursue the product image. It is vital because once you understand the customers, you can easily catch their attention, make them relate to the product image, and make them buy the product.
3. Know the brand aim
Every brand has an aim of their own with which they want to sell their products. Make sure that the product images are helping them achieve that aim, that USP (Unique Selling Point).
This means that you may find that the brand might be following a similar theme across all the channels to create its own visibility. A similar background or color composition in its previous skincare product photography may give you the idea to stick with its identity.
For example, If the brand has used the close shots of what is written on the products, you may want to continue following that.
4. Focus on the details
Details play an important role in how people are going to perceive the product. Most people are afraid to buy products online because they fear that what they see online may not be the same in real life. They must have a clear understanding of how the product is going to look in the real life.
If your skincare product photography style can remove this fear from their heads, consider your job half done. If the skincare product is creamy, make sure that the texture is clearly visible in the image. If it’s grainy, it must be clearly visible too.
You can put a spoonful of the product by the side. It will add to the clarity as well as the aesthetic.
5. Cover different angles
Again, you want the customers to see the products as they will look in the real life. You want them to see the product from all the different sides and angles.
Break the rules and explore different angles. Do not stick to the basic frames. Try a 360-degree product photoshoot and soon you’ll find yourself being creative and adding new perspective into the image. People love seeing the same images from various angles so make your skincare product photography as interesting as it can be.
6. Leverage interesting props
Props add life to an image. Many brands love adding relevant props to their image to enhance the essence of the photos. For example, if a product is made with coconut milk or real oranges, you may use open coconut shells or orange peels in your skincare product photography.
Apart from the looks, they are also helpful in telling the customers what the products are made with and what they will be putting on their skin. If the brand claims to be very organic, such props also support their USP of using only natural ingredients in their skincare products.
7. Capture the product in action
When you capture a product “in-use”, it instantly becomes more relatable. Use a model using the skincare product on her skin for the customer to better imagine themselves using the product.
You can easily find such photos on hoardings and in magazines. The in-use product videos are more than common on Instagram and Facebook. It proves that customers want to relate with brands as much as possible, and capturing the skincare product photography ‘in-action’ can help you achieve just that.
8. Choose the correct background
It is very important to choose the correct background. This skincare product photography idea gives you the leverage to work with what you like. However, make sure that you already communicate the same with your client and figure out what they want.
The background should keep up with the mood of the product. Is it peaceful and relaxing or powerful and energetic or calming and soothing?
If they want the product photon to look fun and colorful, you may choose contrasting backgrounds to enhance the look. If they want the image to look firm and consistent, a plain background would be more appropriate.
You can use plain black or white background for bold colored products like red or orange. On the contrary, you may choose to stick with a background of the same color as the product to create a monochromatic look.
9. Pick a tone
Pick a tone and follow it. If it is not an established brand, you will have the chance to introduce this idea to your client and help them create it. However, if it is an established brand, they must already be following a tone on their social channels, eCommerce website, and other virtual and non-virtual places.
Your job here would be to keep the ball rolling and continue to follow the tone. A set tone is the identity of the brand. It must be followed so that the loyal customers of the brand can easily spot the brand out of the other hundreds of brands.
10. Follow the theme
Brands are more than active in working alongside a cause. Every brand is into supporting one cause or the other. And, the beauty and skincare industry is among the first industries to be part of a theme.
So, if your client has been a part of such a theme, make sure that your skincare product photography is reflecting that easily. Do not let go of the tone but also stick with the theme that the brand wants to showcase. And, that’s where your creativity begins.
I hope this article helped you understand a few important things that you must consider while performing skincare product photography. Now before you go, there’s one more thing you must take care of, and that is – Post-production outsourcing.
The use of the product photo editing software is undeniably a necessary thing that no eCommerce business owner or professional photographer can ignore.
Outsourcing your post-production activities can genuinely help you save a lot of time in editing thousands of product images and help you get professional results to attract more customers.
So, take your free trial with PixelPhant now and get bulk images edited within 24 hours👇
Beautiful product images across your website.
Background Removal, Clipping Path, Color Correction, Cropping & Resize, Retouching, adding Shadows, and more.
Try PixelPhant for free
No Card Details Required