Blog

Hello Readers, When consumers desire a product, they first search for it. Despite being more selective this year, buyers were certainly still spending. The products and brands that caught their attention in 2024 offer valuable clues for what brands should take notes for 2025. From accessible luxury and selfcare-first beauty reigned supreme in the search […]

Hello Folks, With the bridal season just around the corner, a fresh wave of iconic designs is set to shape the look of weddings this coming year. For brides-to-be and wedding fashion stylists alike, the most exciting time of the year has arrived. Renowned bridal designers from around the globe have already revealed their latest […]

Hello Folks, Adidas is back and stronger than ever! A recent case study from The Business Of Fashion highlights the brand’s most impressive comebacks following a major crisis two years ago that forced it to cut ties with its Yeezy line. In October 2022, Adidas found itself in uncharted territory, ending a partnership that once […]

Hello Sneakerheads, A global leader in sneaker culture, known for its curated selection of top brands and deep community has pulled off the smartest move. And guess what? They’ve chosen one of the hottest consumer markets—India! As the fifth-largest and one of the youngest consumer markets globally, India is the perfect place for sneaker culture […]

Hello Folks, Prepare for the news you never saw coming — Prada is going to the moon! Yes, the future of fashion is here! In a bold new venture revealed on Wednesday, Prada is set to style NASA’s first human mission to the lunar South Pole. The high-end brand is about to make space exploration […]

Hello Folks, Even in the off seasons for fashion houses, when the runways of Milan, New York, London, and Paris fashion weeks have gone quiet, the designers don’t seem to sleep. They have something or the other in their mind to fuel our daydreams or an announcement ready to sweep us off our feet. And […]

Hello Folks, Luxury eCommerce has seen its fair share of shake-ups this year. Firstly, Farfetch was sold to Coupang for a fraction of its value in April after struggling with profitability issues. Then, Flannels (formerly known as Matches) suffered similarly, being purchased by Frasers Group in late 2023 and completely shut down by March. And […]

Hello, Birkenstock fans! We have a great news for you! As we all know, at Birkenstock, foot health is the name of the game. And since the iconic German company marks its 250 years of redefining comfort, they’re introducing a fresh lineup of foot care essentials.  With reported earnings of 565 million euros in the […]

What’s inside the bag or should we say, it is the bag? We all know quality handbags can come with a hefty price tag, but would you be willing to pay this much? Hello Folks, The DNA of a legacy fashion brand, Rebanne continues repackaging their signature metallics, chainmail, and cutout styles not only in […]

Andiamo, Milano!And we are off to the next fashion stop! Fresh from the runways of New York and London, designers will now be heading into the world’s fashion and design capital taking their new Spring/Summer 2025 collection. Here, we round up everything you need to know from the new Milan season. Just as captivating as […]

Hello Folks,The wait is finally over! Sarah Burton has officially been named the new creative director at Givenchy, ending months of speculations surrounding her next move. After an incredible career at Alexander McQueen where she served as creative director for 13 years, Burton is ready to bring her visionary talent to Givenchy. But here’s the […]

Hello Folks, Allow me to kick start by offering a new take on fashion orthodoxy, “It’s not the suit that defines the man, but the man who gives the suit its power.”  It’s hard not to think of Tony Stark when you read this, but today we’re spotlighting a rare genius who stands out in […]