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Inclusivity in Beauty Brands

As Forbes’ editor-in-chief wisely stated, “Your brand is the single most important investment you can make in your business.” This resonates profoundly when we talk about inclusivity in beauty brands.

Hi Folks! 

Today, we’re diving into a topic that is creating an interest among consumers: Inclusivity.

But why is inclusive beauty so important? Let’s break it down. 

Social media has revolutionized the way consumers connect with beauty brands, leading to a shift in their expectations. According to Savanta’s 2023 DEI report, “31% of US shoppers refuse to buy from brands that don’t prioritize diversity, equity, and inclusion.”

Likewise, when we talk about product diversity in beauty, taglines such as “All Ages, All Races, All Genders” and “Beauty for All” reflect the industry’s commitment to making everyone feel catered for and included. There are brands producing products for a wide range of needs, from skin tones and skin types to hair products for various textures that make consumers feel heard.

A great example is the Korean brand Tirtir, which launched 30 new shades of cushion foundation for lighter to deeper complexions after facing backlash and criticism for its lack of diversity. Now, this is acknowledging what consumers want. 

With that, here are our top four recommended beauty brands getting inclusivity right:

Fenty Beauty

Fenty Beauty
Source: Fenty Beauty

Founded by Rihanna, Fenty revolutionized the industry with its diverse foundation shades and inclusive marketing for representing models of various ethnicities and body types in its campaign since its launch in 2017. With that commitment to individuality and representation, it has established itself as one of today’s most influential beauty brands. 

Human Beauty

Human Beauty
Source: Human Beauty

An award-winning and underrated beauty brand owned by an entrepreneur, Millie focuses on representation and accessibility to its consumers. Their innovative products feature easy-to-grip packaging and audio descriptions in their content, making it in one of the most impressive and inclusive beauty brands.

Kohl Kreatives

Kohl Kreatives
Source: Kohl Kreatives

Kohl Kreatives known for their variety of different brushes and offers gender-neutral products and makeup stickies for beginners. Their aim is to bring the basics back to beauty for everyone to make them feel good about themselves on a daily basis. They even teach simple techniques to improve self-esteem and help reintegrate into society supporting motor disabilities, transgender, and cancer care communities, challenging traditional beauty norms. This fluid initiative approach is praised for its inclusivity and for helping people express themselves authentically.


Source: Lancôme

Since 2009, Lancôme has been at the forefront of beauty tech. Aiming to make beauty accessible, it recently launched the HAPTA device to help individuals with mobility challenges apply makeup easily. This innovation now assists with lipstick and mascara applications, enhancing the beauty experience.

So, instead of treating inclusivity in beauty as a passing trend, we should recognize and appreciate its impact in making everyone feel seen and valued. Let’s celebrate these and all the other brands that are truly getting it right! After all, everyone deserves to feel beautiful! 

Thanks for reading this far. See you next week with another PixelPhant Scoop🙂