Top 10 Benefits of Image Optimization To Improve Your Ranking in 2023

Updated on November 18, 2022 in Photo Editing by

Top 10 Benefits of Image Optimization To Improve Your Ranking in 2023

Image optimization is crucial if you wish to improve your ranking in Google and other search engines. The sudden rise in the visual content is due to the interest of the audience in quick information gathering. Hence, if you optimize your image right, you have an opportunity to present yourself in a better way as well as come out as a trustworthy brand.

In the following article, we will be sharing the Top 10 Benefits Of Image Optimization To Improve Your Ranking in 2023. And if you have no idea where to start, don’t worry as we are going to start from the scratch

Hence, without wasting any of your precious time, let’s get started with this amazing article.

What is image optimization?

Image optimization is a process of optimizing or adjusting your website images specifically for better ranking and crawling of your site. This includes adjustments in the size of your image, the ratio of your image, the format of the image and much more. All this combined send a positive SEO signal to the search engines, hence helping you to rank higher in the search results.

We will be sharing some of the best tips for image optimization in a while, but before that here are the Benefits Of Image Optimization To Improve Your Ranking in 2023.

Top 10 Benefits Of Image Optimization To Improve Your Ranking in 2023

Benefits Of Image Optimization
Source: Unsplash

1. Reduces the file size:

Reducing the file size is one of the chief features of image optimization. In optimization, the file size reduces to a great extent, and thus, saves a lot of bytes. The image becomes smaller in size. And because of this, more useful content can be seen by the users in a less loading time.

2. Maintains the quality of the image:

Even though the size of the image is evidently reduced, but image optimization maintains the quality of the images as low-quality images may

3. Reduces the download time:

Since images occupy a lot of space and once the images get optimized, the download time gets reduced automatically which is a great sign for users.

4. Decreases the bandwidth:

Image optimization decreases the bandwidth.  Bandwidth is the data that can be transmitted in a fixed amount of time.

5. Improvises user experience:

A faster loading website no doubt improvises user experience. Users will not have to wait for a long time while the website is being loaded.

6. Faster loading:

Once the image size is compressed, the websites start loading faster.

7. Improves the performance of the website:

The images that take up most of the space on a website if optimized can improvise the performance of the website without any efforts.

8. Gain users attention:

Optimized images are the best way to gain the user’s attention. When the images on a website are optimized and the website takes lesser loading time, the users get overwhelmed with the experience. Thus, image optimization is always advisable.

9. Improves SEO:

Image optimization renders great help in SEO. It helps in user engagement and also decreases the bounce rate.

10. Converts users into buyers:

Image optimization possesses the capability of converting the users browsing the website into buyers.

It is not a complex process and you need to make a lot of effort for it but there are a few points that must be kept in mind while processing the images.

The optimization can be done in different ways. If done manually, it is not a difficult task.

Name the images properly. Use simple language and try making use of keywords as they will help you to improvise your ranking on the search engine.

Also, use Alt tags. Alt tags are the substitute for text used for images. This will add value to your website. Make sure you do not stuff keywords into it as stuffing can have a negative impact.

Tips For Image Optimization To Improve Your Ranking In 2023

image optimization
  • Reduce the file size of the images.
  • Save your image in the right format. JPEG is one of the best formats which provides the best quality image in the smallest possible file size.
  • Avoid the use of unnecessary and decorative borders as they are adding no extra value to your website and taking up space that can be used to present relevant and important data.
  • Use Content Delivery Networks i.e., CDNs. They host your images and other media files. CDN helps you in solving bandwidth issues. Other than that, CDNs increase your page load time.
  • Remove the irrelevant background from the images. Images that contain a background that is not eminent should be removed as this will also reduce the file size.
  • Images can be saved in new formats such as WebP and JPG XR. This will help in decreasing the image weight and also would not leave any impact on the quality.


We would like you to know that PixelPhant offers you image editing services and provides you with optimized images. It is a service provider that is amongst the top players in the market when it comes to image editing which includes various services such as clipping path, background removal, drop shadow, invisible mannequin, and much more.

Optimize your images and create a pleasurable experience for users while browsing. Image optimization is an easy process that will pay you in a longer run. Eliminate the risk of causing a negative impact on the customers due to the slow loading of a website and optimize the images as a great solution.

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