A Look Back To The Best Fashion Launches Of 2024
Hello Folks,
Fashion in 2024 has been nothing short of extraordinary, with remarkable launches, partnerships, and collection drops making waves in the industry.
From iconic collaborations to trendsetting pieces, this year offered plenty to celebrate, with something for everyone.
As we approach 2025, let’s stroll down memory lane to revisit few of the standout launches that defined the year.
Whether you’re seeking inspiration or reminiscing about your favorite releases, this roundup serves as your ultimate guide to the highlights of 2024.
American Eagle x Timberland
In case you hadn’t heard, Role Model is a 2024 nominee for People‘s Sexiest Man Alive — and his fashion campaign showed exactly why.
The singer fronted a new collaboration between American Eagle and Timberland, featuring rugged sweatshirts, jackets, jeans, vests, boots, and more.
The brand released not one but two collections: one focusing on outerwear and shoes, which dropped on October 24, and another featuring denim, set to release on December 12.
Naadam x Dr. Seuss
Eco-conscious cashmere brand Naadam unveiled a new multi-part collection in 2024 in collaboration with Dr. Seuss, following the success of its highly sought-after capsule featuring Peanuts characters.
“We’ve seen how much our customers love Naadam’s exclusive product drops and collaborations,” said Matthew Scanlan, CEO and Founder of Naadam. “We’re thrilled to team up with the iconic Dr. Seuss to bring his most beloved characters to life in a fun, wearable way!”
The first drop included six sweaters and six tees featuring classic Dr. Seuss characters, from The Cat in the Hat to The Things, with prices ranging from $58 for tees to $148 for sweaters.
Gap x Madhappy
Madhappy is committed to making a positive difference through its clothing, and in 2017, the lifestyle brand teamed up with Gap for a 41-piece collection of apparel and accessories for both adults and kids, guaranteed to bring a smile to anyone’s face.
In August 2024, the collaboration blended Gap’s classic silhouettes with Madhappy’s optimistic designs, resulting in a line full of ’90s-inspired sweats, T-shirts, denim, and more.
The campaign was modeled by Wildflower Cases founder Devon Lee Carlson in their stylish pieces that are available on their website for shopping.
Forever 21 x Lee
Forever 21 and Lee took their customers on a journey to the Wild West in 2024 with their collaboration. It featured trendy tees and knit tops for both men and women, along with a few dresses for the cowgirls.
The highlight of the collection was its impressive range of denim, including ’70s-inspired jeans and jackets—an obvious fit for Lee. The collection also offered some options for kids, making it ideal for the back-to-school season.
The pieces are still available on their website in sizes XS-4X (and 23-38) for women and S-XXL (and 29-38) for men.
Johnny Was x Sasson Denim Collection
Johnny Was and Sasson teamed up earlier in 2024 to create a fall capsule collection that quickly became a must-have.
Modeled by Lily Aldridge, the collection featured a variety of denim pieces, including shirts (and even a shirtdress) along with fresh styles of straight-leg, flared, and wide-leg jeans.
It also showcased beloved fall fabrics like velvet and suede, offering a boho-chic look and feel.
perfectwhitetee x Kenneth Cole “You Are Perfect” Tee
perfectwhitetee and Kenneth Cole collaborated on a meaningful project that aimed to give back.
The brands came together to release a limited-edition t-shirt, donating $10 from each sale to The Kenneth Cole Foundation to support vital mental health initiatives.
For this collaboration, perfectwhitetee added an impactful message to its popular Springsteen tee, crafted from 100% supima cotton.
The tee reads: “You are perfect at being imperfect. You are perfect to me. You are perfect when you’re not. You are perfect say it back. You are perfect at ignoring my flaws. You are perfect just like me. You are perfect at this whole life thing. You are perfect offline too. You are perfect as you are.”
PrettyLittleThing x Megan Moroney
Country music star Megan Moroney’s debut collection for PrettyLittleThing had everyone dreaming of strolling through a scenic field or planning a cozy cottage getaway.
As the brand’s latest ambassador, she featured some of her favorite coquette-inspired pieces including maxi skirts, flowy blouses, corsets, and ruffled dresses with a touch of disco bling.
The collection got so popular that it nearly sold out.
Loro Piana x New Balance
In 2024, New Balance teamed up with Italian luxury brand Loro Piana for a collaboration that redefined “dad shoes.” The collection, which featured understated details like cashmere and wool linings, premium laces, and the Loro Piana logo, hinted at a future partnership blending New Balance’s athletic styles with the luxury house’s renowned textiles and colors.
For New Balance, the collaboration offered a chance to justify higher prices while tapping into Loro Piana’s craftsmanship for more luxurious footwear. Meanwhile, Loro Piana aimed to modernize its image and create high-performance luxury sneakers.
The collaboration is limited to 1,000 pairs with a price tag of $1,500, dropped on September 5th.
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