Shopify Product Image Size & Optimization Guide

Updated on March 20, 2024 in Photo Editing by

Shopify Product Image Size & Optimization Guide

Your Shopify product images play a critical role. They attract shoppers, build trust, and increase sales.

For 83% of users shopping online, images are the number one decision-making factor, as per Field Agent.

But what is the best Shopify product image size for your online store? What about the aspect ratio, file type, and size of the image?

We are sharing an end-to-end image guide for Shopify eCommerce. So, without taking any more time, let’s start immediately.

Best Shopify Product Image Size

Shopify Product Image Size

Shopify product image sizing

If your products are the type where details do not play a huge role, you can go with 1200 × 1200 px. But if you are selling products where details play a huge role, and you want to add a magnifier on the image, 2000 × 2000 px size will be a good fit.

In both cases, products are easily visible without straining the eye. At the same time, the size of the image is balanced to load quickly when a customer lands on the page.

Background image Size

Background images are an eCommerce website design choice that needs to cover the entire background. That is why the best background image size for a website will be 2560 x 1400 px.

The aspect ratio of this image can be 16:9, with the maximum size being less than 20MB.

Hero image Size

Hero images are similar to background images, but are shorter in height. They don’t cover the entire screen, but end right above the fold.

The best hero image size that a website and Shopify store can use is 1280 x 720 px. The aspect ratio following here is again 16:9, with an image size of less than 20MB.

Website banner images Size

Website banners can be of different sizes, depending on where they are placed on the website. For a Shopify store, often custom size banners are created.

If we look at Canva’s commonly used banner sizes, we’ll find image sizes to be 2240×1240 px, 1584×396 px, and 1080 x 1080 px.

Banner images are also used in Google’s Display ads. They recommend a minimum size of 600 x 314 px and 300 x 300 px. The aspect ratio here is 1.91:1.

Blog images Size

Website blog images are again customized based on different themes and design. These images are used to instantly grab attention of the readers, and convey what the article is targeting.

The recommended size for a featured blog image in a Shopify store is 1800 x 1000 pixels or a 16:9 aspect ratio. This ensures a professional presentation across devices and an easy-to-view image.


The logo size of the Shopify store or a website is recommended to be 100 x 100 px. That is using an aspect ratio of 1:1. But since the design of the logo can be different, one can also use  2:3 and 4:1 ratios.

One thing that you must consider is keeping the file size of your logo under 1 mb. Unlike other images, your logo will load on each page. It is important that it is optimized for the same.

Why is image size important?

Better User Experience

For a customer who is shopping online, the overall experience and presentation of the product translates into building trust. Using consistent Shopify product image size curates a seamless experience.

A shopper can easily compare two different products, navigate throughout the site and focus more on the product rather than the image that is featured on the site.

Using a consistent Shopify product image also makes design and navigation friction less. One can instinctively understand where to click, how it would respond and what can be expected.

Consistent Product Presentation

When all the ecommerce Shopify product images follow a defined size and ratio, it creates a symmetrical presentation.

Additionally, with professional photo editing services, you also ensure that the margins are identical across images.

It creates enough negative space around the product, making it easy for customers to view the product in full.

For a customer who is browsing through a site, having a clean and consistent background, with correct image size elevates the overall product presentation.

Improves Website Page Speed

Larger image sizes consume more bandwidth when they are transferred from the server to the user’s browsers.

If there are numerous large images, it in turn increases the time it takes for the web page to load.

It is recommended to keep your Shopify product images size optimized. That is, using right image sizes, file type, and keeping the image size low.

This will ensure that images are loading fasters on the site, without losing its quality.

Helps in Website Ranking

If we go by the data, top ranking sites on Google are loading under 1.65 Seconds. Google has clearly stated the importance of the site speed as a ranking factor.

After Core Update 2023, it is clear that the speed at which your content loads determines where your website ranks in Google search results.

So to ensure a higher website ranking, it is important to optimize your Shopify image size.

What is the best file type to use?

Shopify Product Image Format

Shopify accepts all commonly used file types. But since the use case and placement of each image is different, it is important to understand the best file type for Shopify product image, background image, header image and more.


JPEG stands for Joint Photographic Group. It is the most commonly used file type and is well balanced to present a high-quality image with limited image size. For Shopify, you can use JPEG file format for your background image, hero image, header image, banner image, blog image, and product image.


PNG stands for Portable Network Graphics. The size of PNG files is usually more than JPEG since it can hold the quality image even when you reduce image size. One of the best use case PNG images is your eCommerce logo.


WebP stands for Web Picture format, a file type developed by Google specifically for web usage. It is a highly used Shopify product image format. If you are using images specifically for your eCommerce or website, WebP can also be a good choice.


GIF stands for Graphics Interchange Format. It supports both static and animated images that you can upload on your website. But it is important to note that the size of GIFs is very large compared to JPEG and PNG.

The best way to use GIF on Shopify would be to first upload the image on Giphy and then use the shortcode or link on your website. Using Giphy would reduce any load on your webpage, hence loading the whole page faster.

How to crop & resize product images?

While there are various online tools and websites to crop and resize images, eCommerces need professionals to ensure consistency and quality.

PixelPhant is a leading eCommerce product photo editing service. We are working with some of the fastest growing Shopify brands and optimizing their product images to create the best user experience in their store.

While above we have already discussed Shopify product image size, and file type—take a free trial of our service and get your product images retouched by professionals.

In less than 24 hours, you’ll have your product images edited, ready to be shared on your eCommerce website.

Quick Shopify Product Image FAQs

Does Shopify resize images?

Yes, Shopify resizes the image if you do not meet the requirements. But the quality of the resized image will not be as good as you may think. It is better to optimize your Shopify product image and then upload it.

What size should product images be?

As per PixelPhant experts, the best Shopify product image size is 2000×2000 px. But if you are looking for a smaller size, you can also use 1200×1200 px for your product image.

How to optimize an image for Shopify?

Here are a few tips on how to optimize your images for Shopify:

  • Ensure that all the product images have the same size and ratio.
  • Use web-optimized file format for your eCommerce product images.
  • Make sure all the images have a consistent and clean background.
  • Follow a consistent margin in your product images to look professional.

Beautiful product images across your website.

Background Removal, Clipping Path, Color Correction, Cropping & Resize, Retouching, adding Shadows, and more.

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