Impact of AI Photo Editing on Post Production in 2024

While AI post-production has become a subjective talk today, it’s been an idea that has fascinated humans way before. Now, humans are taking the concept from imagination to reality. Digital media has tremendous use of applications in AI photo editing. From film to digital, DSLRs to mirrorless, and manual to AI-powered tools, vast transformative and positive changes will seen in the coming year. This transformation of AI becomes a helping hand for human ingenuity.

Key Notes:

  • The number of companies offering AI photo editing tools has increased significantly in recent years. Some major players include Adobe, Canva, Picsart, Snapseed, and Remini.
  • The global photo editing software market is expected to reach USD 1.5 billion by 2031, growing at a CAGR of 4.9%.
  • The financial growth of AI photo editing companies is also impressive. For example, Canva, a popular online design platform with AI-powered photo editing features, saw its revenue grow by 2.7 Billion.

The growing use of AI photo editing has a significant market trend. Companies are exploring the broader application of AI in this process. AI photo editing services have proven their worth across the globe with higher profits, better reputation, fast turnover, and happier clients. To get a clearer understanding of the topic, let’s take a closer look.

AI Photo Editing: Shaping the Future

Imagine a world where technology goes beyond basic edits like brightness and contrast.  There were times when editing the perfect image required hours of manual work. AI leads the way in this revolution, smoothly integrating AI photo editing tools to produce realistic, high-quality results in one go.

As your business expands, the workload naturally increases. Given the current economic market, there are ways to improve time efficiency and reduce costs. Here are some benefits of AI software:

  1. Speeding up complex editing: AI photo editing now helps remove backgrounds with meticulous detail and unwanted objects in seconds. Photo editing tools like Adobe’s Sensei and Photoshop are backed with AI and machine learning which can easily distinguish backgrounds and objects, ensuring seamless replacements and enhanced workflow.
  1. Ease of use: In the past few years, companies have traditionally engaged in manual photo editing processes. However, with the integration of AI photo editing, the process has become more user-friendly, offering ease of use. Users no longer need to delve into the technicalities of applications like Lightroom, Photoshop, etc.  Initially, AI tools focused on background removal, but with recent advancements, they have expanded to include various features such as object detection, retouching, color correction, and much more.
  1. An assistant for your needs: AI photo editing can help you achieve professional-level results without a professional retoucher. It can significantly bring down human error, create consistency, reduce extra costs, and minimize downtime in the editing workflow. Some tools available today allow you to process hundreds of images in a single batch, making the post-production process more efficient and cost-effective. 

These tools are:

Adobe Lightroom

Adobe Lightroom- Photo editing tool
Image Source: Adobe Lightroom

Adobe Lightroom’s AI features revolutionize photo editing with advanced algorithms. With AI-driven capabilities, it intelligently adjusts lighting, color, and tone in the AI post-production process. The application’s intuitive AI also assists in organizing and categorizing photos, streamlining the editing process for photographers and enthusiasts alike.

Luminar Neo 

Luminar Neo- Photo editing tool
Image Source: Luminar Neo

Luminar Neo’s AI photo editing is for personal and professional work, with easy-to-use features and advanced preset settings for faster results. It only works with RAW files, applies stunning photo effects, enhances your photos, and uses creative filters. Its functions range from adding sunbeams to completely changing the sky. There are even plenty of portrait options that can completely change the face of your model. It offers a more user-friendly interface compared to Photoshop.


Fotor- Photo editing tool
Image Source: Fotor

Fotor’s AI photo editing combines traditional editing tools with the magic of AI. It is for professional photographers and social media enthusiasts, with features like AI-powered tools for retouching, color correction, and background removal for product mockups with one-click effects. It offers a free plan with limited features and paid plans for advanced functionalities.


Spyne- Photo editing tool
Image Source: Spyne

Spyne has built computer vision and AI photo editing technology to automate image processing workflows. This company is into business or marketplace shoot, edit, and publish product visuals at scale, at a fraction of cost, and time. It is a large e-commerce marketplace in the automotive, food, fashion, real estate, and retail industries to create and upgrade high-quality visual catalogs. 

Evoto AI

Evoto- Photo editing tool
Image Source: Evoto

This AI-powered tool is for achieving professional-grade portrait retouching, all with just a few clicks. Evoto is not only for photographers, it’s for those who want to elevate their portraits, whether for social media or professional use. It uses the batch processing feature to apply edits to multiple photos, saving you hours of repetitive work.

Topaz Labs

Topaz Labs- Photo editing tool
Image Source: Topaz Labs

Topaz Photo AI combines essential features from different software in one place, making it simple to sharpen, reduce noise, and resize images. While it offers less, it can’t adjust exposure or use creative filters. For that, it considers Adobe Lightroom, Adobe Photoshop, Luminar Neo, or Affinity Photo. Topaz Photo AI maximizes images by reducing noise, sharpening, and upscaling.

No matter the type of edit and the number of photos, with the help of batch editing tools, humans can automate the editing process and use the time to focus on other tasks.

How the AI post-production impact in 2024?

 impact of AI photo editing IN 2024

The coming year 2024 promises to be a watershed year for AI post-production, with its impact across the industry. By streamlining workflows and enhancing efficiency, AI is going to revolutionize editing. There are also concerns about job security among people regarding the rise of AI within various industries. However, the field of photography presents a different perspective. They are viewing AI as a partner, not a competitor.

In 2024, the impact of AI photo editing will be profound. It marks the beginning; AI autofocus systems will enhance photographers’ ability to capture sharper and clearer images without much effort. AI tools will progressively assist in tasks as soon as you upload a picture, like background editing, considering intricate details such as a person’s hair or clothes, refining skin texture, minimizing blemishes, improving facial features, and introducing natural-looking lighting. 

It’s not just a game-changer; it’s a transformational force making photo editing more exciting. It also can generate realistic photos automatically without going to physical studios, providing flexibility in location, lighting, backgrounds, and subjects. The big question is whether AI is a boon or a potential bane for photography. 

AI Post-Production: Boon or Potential Bane?

AI is one of the most revolutionary technologies today. It has the potential to impact various aspects of our lives. In an AI-dominated world, the focus is never on what the technology can do but on its usage. However, there are concerns about its potential to lead to widespread unemployment, societal instability, and even conflict if not used wisely.

So, is AI an advantage or disadvantage?

It depends. It can be for good or bad, akin to any other tool. It is our responsibility to decide how we harness AI and ensure its application benefits all of humanity.

  1. Manipulation & Misinformation: The most alarming by-product is the creation of a hyper-realistic yet entirely fabricated image. While highlighting the capabilities of AI photo-editing, this also introduces potential risks. It may result in misinformation, damaging reputations, and deceiving the public.
  1. Theft & Plagiarism: AI’s ability to effortlessly produce images raises concerns about the thin line between inspiration and imitation. With advanced AI photo editing tools, there’s an escalating risk of duplicating or slightly modifying original works. It’s putting creators at risk of losing their authentic content. For photographers, creators, and businesses, this challenge involves safeguarding their work in a digital landscape and navigating the ethical aspects of incorporating AI into their creative processes.
  1. Human bias in AI algorithms: Being machine-driven, AI isn’t exempt from human influence. If the data is trained to carry biases, the AI will too. AI photo editing may result in a preference for specific skin tones, facial structures, or backgrounds, creating a skewed and biased representation.

AI’s ability to analyse and identify faces brings privacy concerns to the forefront. If AI algorithms are misused, it can lead to unauthorized surveillance or even stalking. It raises consent and the necessary boundaries for the reach of AI.

Is AI replacing or just enhancing human creativity?

AI post-production has come a long way in recent years, and its capabilities are becoming increasingly impressive. It can now handle tasks once believed to be unique to human intelligence. From language translation to photo-editing to even composing music, there’s nothing AI can’t do. With these advancements, many are wondering if AI can replace human creativity. 

The answer is NO. 

While AI can replicate certain aspects of creativity, it falls short of replacing human creativity. Creativity involves more than generating ideas. AI requires specific parameters to operate that can’t handle ambiguity and uncertainty as humans can. It can’t make intuitive leaps or think outside the box without being explicitly programmed to do so. This means AI is great at tasks that involve repetitive and predictable patterns, like image recognition or data analysis. However, it struggles when faced with human creatives.

To sum up

AI and creativity can coexist and complement each other, but AI cannot replace human creativity. The future of AI post-production in 2024 is one where it provides new advancements to humans, allowing them to push the boundaries of what is possible even further. By embracing this partnership, we can unlock a new world of creativity and innovation.

Get in touch

As we explore the exciting possibilities of AI photo editing, PixelPhant is taking a strategic leap into AI, carefully considering all ethical implications. If you’re ready to embark on a journey into the future of fashion photo editing, PixelPhant welcomes you aboard.

Get a free trial of our service and experience our workflow first hand. Our experts will ensure all your editing requirements are taken care of in just 24 hours.