Chanel Steps into India’s eCommerce Market: An Insider’s View
Hello Folks,
This week, we’re exploring an exciting scoop: the potential impact of Chanel launching its own eCommerce platform in India. While brands like Tiffany & Co. and Bally have already ventured into online sales, most luxury brands are still focused on navigating the physical retail landscape, hindered by limited real estate options. Chanel, for instance, has only one fashion boutique in India nearly twenty years after its debut.
Could the launch of Chanel’s eCommerce platform open new perspectives for the brand and the Indian market?
Let’s get into it.
Chanel was among the first luxury brands to recognize the potential of the Indian market, opening its flagship store in Delhi back in 2005. Now, nearly twenty years later, Chanel is launching its own eCommerce platform in India, which officially opened on August 1.
Chanel’s online store features a core range of products including fragrance, beauty, and eyewear similar to its offerings in the UAE and UK. But that’s not all – soon, customers can also shop for fashion, accessories, and shoes.
The website provides a unique shopping experience with signature Chanel products like the Les Exclusifs de Chanel fragrance line, Sublimage, and N°1 De Chanel. Imagine having Chanel N°5 delivered right to your doorstep!
Plus, the entire range of Chanel eyewear is available online in various styles, colors, and sizes.
To enhance your shopping experience even further, the site includes a virtual ‘try-on’ feature, helping you find the perfect pair of sunglasses and the ideal shade of lipstick.
As Amit Goyal, head of Chanel India said, “Our eCommerce portal extends our brand, allowing clients outside metro cities to access Chanel’s fragrance, beauty, and eyewear products with exceptional luxury service. Chanel can now serve 27,000 postcodes across India addressing the challenges of limited luxury shopping malls and high streets in such a vast country. Even before the official launch, we’ve seen demand from Kolkata, Pune, Tamil Nadu, Andhra Pradesh, and Kerala. India is digitally advanced, and through eCommerce, we aim to build brand equity and reach areas where we don’t plan to open boutiques soon.”
According to a recent report by RedSeer Strategy, the Indian eCommerce market is projected to grow from $75 billion in 2023 to $111 billion by 2024. Another report indicates that 65 percent of online buyers are in the mass segment.
If this doesn’t get you excited, we don’t know what will!
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