Ecommerce Photo Editing 2024: Guide for Photography Studios

Updated on May 16, 2024 in Photo Editing by

Ecommerce Photo Editing 2024: Guide for Photography Studios

Getting started with ecommerce photo editing is crazy. One needs to ensure that product photos depict the real-life product accurately while ensuring there is no misinterpretation when it comes to the image.

If you are just getting started with Ecommerce photo editing work—wait.

We are sharing this guide to help you learn structures around eCommerce photo editing and get the best results.

The purpose of your eCommerce product image is visual communication. It is important to tell shoppers what the product looks like, what it may feel like, and why they should buy the product.

To do so, you have to ensure that there are no distractions in product presentation. Images must follow a consistency to curate a branded experience while looking clean, consistent, and authentic.

With that in mind, one can confidently get started with photo editing for eCommerce.

How to Edit Photos for Ecommerce

Remove Background for a Professional Look

Remove Background for a Professional Look

Photo editing for eCommerce mostly starts with background removal. And that is for a good reason.

The background of your product image plays a critical role in ensuring the focus stays on the product while creating consistency across images.

Once the background is removed, the product can be placed on any new background—be it a solid color, gradient, or another image.

This creates a cohesive user experience for the eCommerce audience, where the product needs to be the main focus.

A clean consistent background allows customers to get a better look at the product without getting distracted by the background.

Over time, trends of keeping the original background are increasing as well, especially for model images.

But even then, background retouching plays a significant role in eCommerce photo editing. This includes removing any dust, marks, spots, or unwanted elements from the background.

Set Image Profile to sRGB to Preserve Colors

Set Image Profile to sRGB to Preserve Colors
Source: ExpertPhotography

sRGB stands for Standard Red, Green, and Blue color profile. It is the industry standard that is compatible with all cameras and displays.

When a customer is browsing through eCommerce products, the color of the product plays a critical role. We all know that from our own experience.

This is why it is essential to ensure the right colors are displayed in your product images. For the same reason, one must set the image profile to sRGB while editing eCommerce photos.

Use Shadows to Add Depth

Use Shadows to Add Depth

Shadow creation is rather a recent addition to essential photo editing, where after removing the background and original shadow, a new shadow is created.

Depending on the eCommerce’s creative choice, one can opt for various types of shadows for product images. These can be:

  • Natural artificial shadow: When eCommerce remove background, they can still opt to create natural shadow. Once this natural, artificial shadow is created, it can be placed on any new surface.
  • Drop shadow: Drop shadow is an effect where the shadow is created right below the product, which makes it look like the subject was shot from the top. Drop Shadow is a rather popular eCommerce photo editing service, especially for furniture and apparel eCommerce.
  • Reflection shadow: Reflective shadows are popularly used for banners and social posts for luxury products. It enhances the presentation by making it look like the product is placed on a reflective surface.

Adding shadows to eCommerce images helps in creating depth to your images. Drop Shadow and natural shadow are among the most commonly used shadow types. They add contrast between the product and the surface, further ensuring the product stands out.

Removing Imperfections for a Clean Look

dewrinkling and reshaping product image retouching service

Retouching is an essential step in eCommerce photo editing. It is for creating a professional, and clean look where a shopper sees the most accurate product representation.

This involves identifying and addressing any imperfections or unwanted elements in the image.

If we talk about basics; removing dust, marks, or spots are crucial part of retouching. This is to ensure that the subject looks neat and presentable.

Additional expert retouching will include fixing uneven surfaces, removing reflections, liquifying product shapes, and more with an aim to minimize distractions.

Perform Color Correction for Accurate Colors

color correction service

Due to various technical reasons, there are times when the colors of the product are not accurately captured.

Elements like background, lighting, and camera calibration can have an overall effect on the product as well.

To ensure that the right information is conveyed to the shopper, color correction services are also used in eCommerce photo editing.

This includes professional services like White Balance Adjustment, Color Balancing, Contrast and Brightness Adjustments, and Spot Color Correction.

Crop Photos for Consistency

Crop Photos for Consistency

Among other professional services, it can be easy to overlook the importance of cropping and margin.

But when it comes to user experience and product presentation, the crop ratio and margins will create a cohesive and branded experience.

This is true for all kinds of eCommerce photo editing. Be it flat lay images, ghost mannequin and even model images.

Creatives and retouchers must ensure that the product fills up the majority of the surface, with enough negative space around it.

This ensures that shoppers are able to look at the product as a whole, with no important information getting cropped off.

Remove Mannequins to Avoid Distractions

Remove Mannequins to Avoid Distractions

Even in modern product photography, mannequins are used to create an engaging product presentation. This can mostly be seen in clothing photography.

However, to avoid distractions, it is important for any retoucher to remove any visible parts of the mannequin.

Not just that, any unwanted lining, wrinkle, or crease must also be removed in eCommerce photo editing.

This is to create a product image that ensures customer engagement while removing any sight of how the shot was made.

Basic Ecommerce Photo Editing Services

Background Removal & Replacement

Background removal and replacement are crucial services used in eCommerce photo editing. As suggested, the original background is removed, after which the product can be placed on any new surface.

This allows customers to clearly see and evaluate the product details without being distracted by a busy and unoptimized background.

With a common background, consistency creates a cohesive brand experience. Helping you build a professional, branded look for eCommerce stores.

Dust & Scratches Removal

Dust and scratch removal is another important service used in eCommerce photo editing.

It includes removing small imperfections like dust, dirt, lint, minor scratches on the product. It is done to make sure that these particles don’t draw focus away from the product.

A customer who is browsing your online store wants to see the product images accurately represent the true quality of the merchandise.

A clean, unblemished product appears more appealing, hence improving store online conversion.

Basic Color Correction

Basic color correction is an important service used in eCommerce photo editing for accurate color representation and consistency across images.

Ensuring the colors are accurately represented is crucial to meeting customer expectations. Over 11% products are returend because of color mismatch as per EJM.

Proper color correction can make product images more vibrant, rich, and visually appealing. 

This consistency builds trust and professionalism in the customer’s mind. It also allows product images to align with the brand’s defined visual identity.

Ghost Mannequin Service

The Ghost Mannequin service, also known as the “invisible mannequin” technique, is a specialized service used in eCommerce photo editing for clothing and apparel products.

It creates the illusion of a 3D product by photographing the garment on a mannequin and then removing the mannequin during editing.

Using the ghost mannequin technique ensures a consistent visual presentation for all clothing items in an eCommerce store.

Additionally, this eCommerce photo editing technique showcases specific design details, textures, or tailoring of the clothing item by removing any distracting elements.

Skin Retouching

Skin retouching is an important service used in eCommerce photo editing for model photography.

It is to create a flawless presentation of the subject. Skin retouching is done by minimizing or removing blemishes, wrinkles, pores, and other imperfections as per creative preferences.

Additionally, specific services like baggy eye removal, tattoo removal, removing unwanted, etc, are also used by eCommerce and fashion images.

Customers shopping online often expect product images to depict models with near-perfect skin, which can be achieved through professional skin retouching.

Advanced Photo Editing Service for Ecommerce

Clipping Path & Masking

Clipping Path & Masking service for eCommerce photo editing

Clipping Path and Masking are used in eCommerce photo editing to create selections that allow you to edit or manipulate the chosen parts without affecting the rest of the image.

Clipping Path involves creating an accurate, vector-based outline around the product or subject.

This results in a clean, pixel-perfect separation of the product from the background. Clipping Path is particularly useful for products with distinct, well-defined shapes.

Masking, on the other hand, allows for even more complex selections. It is beneficial for products with soft edges, wispy elements, or fine details, where a simple clipping path may not be enough. 

Masking ensures that even the most intricate parts of the product are accurately selected and separated without any harsh or unnatural-looking edges.

This flexibility is crucial for creating visually compelling and professional-looking product images that showcase your product in the best possible light.

High-End Retouching

High-End Retouching

High-end retouching is another advanced eCommerce photo editing service that goes beyond basic color correction and cleanup.

It involves more complex techniques to enhance and refine product images. Services like liquifying, reflection removal, complex color grading, and even enhancing details.

These services are mostly used for luxury goods, where product presentation needs to be top notch—with zero scope of misalignment.

High-end retouching services enable businesses to create visually stunning, highly polished product images. It captivates customers, showcases merchandise in the best possible light, and supports the brand’s overall visual identity.

Color Matching & Color Changing

Color Matching and Color Changing are popular eCommerce photo editing tools that ensure accurate color representation and enable creative flexibility with product images.

Color matching is used to precisely match the colors in the product image to the actual physical product. This is done either through swatch of product captured accurately, or through exact pantone of the code.

The code can also be used for color changing, which allows eCommerce businesses to experiment with different color variations of the same product.

These services ensure accurate representation, creative flexibility, and a cohesive visual experience to enhance the overall customer shopping journey.

Liquifying for uniformity

Often, while modeling and product photography, one can observe minor differences in the sides of the product.

This can be unaligned sleeves, shoulders, or other parts that make the overall image a little unprofessional. 

To ensure customers never see this side, a liquifying tool is used in high-end photo editing. Without losing texture or details of the product, these sides and parts of the image are corrected.

The goal of the service is to ensure not even the slightest misalignment affects product presentation. Additionally, it ensures customers see the product as it is without causing any misinformation.

Tips to Improve Ecommerce Photo Editing

Integrate AI into workflow

Artificial intelligence in eCommerce photo editing is a rapidly evolving niche, and for a good reason. Online consumption and the number of products that are sold online are growing year on year.

And with that grows the demand for professional editing and retouching tools. However, while human intervention is still important in optimizing the end results, various tools have taken over repetitive and mundane tasks.

One must integrate them within one’s eCommerce photo editing workflow and focus on the creative part of product presentation.

It can be as simple as removing the background or converting the image profile of batch images in one click.

Outsource Ecommerce Post Production

Outsourcing is another essential part of eCommerce photo editing and file post-production. This reduces the burden on internal retouchers while increasing the overall cost of the creative team.

E-commerce studios work with professional photo editing services like PixelPhant, which help them with complete post-production and file management services.

With years of experience and expertise in eCommerce photo editing, the team and workflow ensure quality output and the fastest turnaround time.

Ecommerce, be it a startup or an enterprise, can use these services and improve the product presentation—by extension, their customer experience.

Use Actions for Batch Processing

Use Photoshop Actions for Batch Processing

Adobe Photoshop is an industry-standard photo editing tool that allows you to get complete control over editing as well as your environment.

One of the features that is often not much talked about is Photoshop actions. These are pre-recorded steps or commands that can be saved and applied to multiple images in Adobe Photoshop.

They help automate and streamline various repetitive tasks in eCommerce photo editing, such as color correction, resizing, adding effects, and enhancing overall image quality.

By using them, you can save time, maintain consistency across images, and improve efficiency in the editing process.

Prepare workflow for Recurring Edits

Ecommerce photo editing requires you to be consistent with the output of the image. That being said, the volume of work will ever rise.

To improve eCommerce photo editing, one has to focus on the workflow. Look out for scopes of improvement, automation, outsourcing and even correction.

Most importantly, learn about the areas where the work suddenly comes to a halt—due to reasons like quality rejections, delays in processing, or particular images taking more time than others.

These are bottlenecks and the reason why the production team might fall behind. Work around them to resolve the issues, or hire experts to do the following work for you.

Optimize the load time of Images

The final tip, which is also the most important point that one must focus on, is optimizing your file for quicker load time.

When a customer is browsing through an eCommerce site, they must be involved in the product–rather than the process.

If images are loading slowly, it breaks the flow and hinders the customer experience. Ensure you are using a file type and size that loads quickly on-site. At the same time, the quality of the image is not compromised.

Create a style guide for consistency

In eCommerce photo editing, where consistency plays a vital role, having a style guide is like the ultimate documentation of the process.

A complete style guide shall include the image editing color profile, layer names and grouping preferences, cropping and margins for each category of product, and specifics on what needs to be retouched as well as removed.

Having a guide creates a set standard based on which the work can be evaluated.

If you hire someone or outsource your work, having a style guide reduces feedback and ensures faster output by team and services.

Use a file management system

The file management system doesn’t have to do anything with “editing,” but it definitely plays a crucial role in eCommerce post-product workflow.

There are options to get started with file management systems. Small and mid-size often use online storage as their file management and sharing platform. This can be Google Drive, Dropbox, OneDrive, etc.

However, enterprises that have to manage digital assets for various channels use specialized software like Bynder, Imagekit, Brandfolder, etc. They provide third-party integration with other tools for seamless workflow.

Getting Started With Your Next Step

Your product presentation essentially needs to align with the customer experience you wish to provide. Your biggest tool in curating this experience is eCommerce photo editing.

So, for the next step, identify your inspirations and work with your creative team to determine how you want your product images to look.

To help you get your desired results, PixelPhant is your reliable, professional photo editing partner. With optimized workflow, faster turnaround time, and support, you can scale your eCommerce photo editing to be the best customer experience tool.

Get started with a trial of PixelPhant photo editing services. Credits are available in your account without any credit card.

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Background Removal, Clipping Path, Color Correction, Cropping & Resize, Retouching, adding Shadows, and more.

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