YouTube For Ecommerce: Drive Traffic & Sales Using Videos

Updated on July 29, 2022 in Marketing by

YouTube For Ecommerce: Drive Traffic & Sales Using Videos

What role does Youtube play in your buying journey?

If you are anything like me, Youtube will either help you discover a new product, reviews it, or will simply show you how the product has made a change in life.

That is what Youtube for eCommerce is all about. If we avoid the ads, Youtube has the potential to make the product showcase in the most authentic and trustworthy manner.

In this guide, I am sharing with you steps, ideas, and tips to sell on Youtube and help you drive traffic, sales, and trust for your brand.

Why YouTube for eCommerce is so important?

Youtube is not a just website, it’s a search engine. It has its format of content, its guidelines, and its very own SEO optimization process.

Using YouTube for eCommerce to sell your products, means expanding your reach from just one search engine to another one.

And just put it in perspective, Youtube is the second largest search engine after Google with 14.3 billion visits per month.

Here are a few reasons why you must be using Youtube for eCommerce:

  • Recurring ROI: When you are using a social media platform, the content that you produce this week, will not be reaching your audience the next week (or even the next day). Because Youtube is both a search engine and community platform, it puts you on top of results, even for years. SEO and quality of content do matter but return on investment comes in long-term vision (similar to SEO in general).
  • Building Community: When people subscribe to your channel, they become a part of your community. They look forward to watching more of your content. When more people engage with you, YouTube pushes it to a more similar audience.
  • Content Repurposing: When you create eCommmerce YouTube content, it’s not just for YouTube. You can create reels, Pinterest, and short video content out of long ones. You can use the same video for Facebook, Instagram, Reddit, etc. You can even embed content on your product page, blogs, and other network sites as well.
  • Brand Collaboration: As mentioned, Youtube is also a community platform. When that is the case some brands and influencers are working in your niche. You can collaborate with them, reach a new audience, and even start an affiliate marketing campaign with them.

Using YouTube for eCommerce to drive traffic and sales

Getting started with Youtube for eCommerce? Here are a few things that you must keep in mind.

Starting a channel

Starting a channel on YouTube for eCommerce is easy. You’ll sign up on YouTube, click on your profile, create your channel and fill in all the information you need.

But that is just the first step. The second is about creating a brand on YouTube. It includes the profile image, the banner image, the thumbnail, the title of your videos, tags, description, and more.

You’ll learn along the way and update your process, but even when getting started, you must know your goals and a path on how to go ahead with the whole YouTube for eCommerce thing.

Setting up distribution

Just like any form of content, distribution is an important part of YouTube. Make sure you are promoting it across your social channel and making sure the content is reaching people who will be interested in watching it.

The initial reaction and engagement of your audience impact how your content will perform going ahead. So make sure that as soon as you publish your video, you promote it well.

Community posts are also a great way to reach your audience, engage with them and also repromote your content.

Other than this YouTube SEO will play a huge role in it, so make sure you are doing that right.

Collaborating with influencers

Considering the competition, collaboration is one of the most powerful techniques that Youtube for eCommerce can use.

You can work with small but growing influencers in the long term if the budget is constrained. If not, you can work with established content creators on a per video basis.

In all cases, it is highly recommended that have a face in your video. This helps in improving engagement and building trust among your audience.

YouTube Video Content Ideas for eCommerce

Now that we have discussed the three main pillars of growing your Youtube for eCommerce traffic and sales, now let’s have a look at some Youtube video content ideas and the type of content that you can create.

Vlogs

Vlogs are a great way to introduce your products. When collaborating with influencers, you can create vlogs where your products integrate into the lifestyle and make an impact/difference.

These are the type of video content that is essentially low, unfiltered and aimed to make the viewer see the real side of the product.

For example, if you are a fashion eCommerce, your youtube video can show the dresses and a day spent wearing and roaming around the city.

If you are a furniture eCommerce, the vlog can even be how the furniture is created, meeting with the persons who are creating the furniture and the end product.

Challenges

Performing a challenge is another great way to keep your content engaging and trendy. These are the video that also has the potential to start a trend, thus reaching a large group audience and growing the reach of your brand.

Also, the challenges can be around your products or simply a section of the video can be around the product.

Remember, the goal is to create engaging content. You are not selling products here, but rather making people aware of their use and benefit.

For example, if your eCommerce sells Yoga mates, you can create a yoga challenge where the mate is used in the whole video and talked about in one section.

Also, you don’t always have to come up with the challenge. You can even participate in the ongoing trendy social media challenges in your niche.

Product Review

In the funnel of marketing, product reviews content falls very low. That means it is the type of content that people who are most interested in buying your products look at.

Here, we also have to note that you are creating content on YouTube. That means it will reach your subscribers either way.

This puts your content at an advantage of creating evergreen content as well as content that has the highest possibility to convert audience into customers.

Crowd Reaction

People’s testimony is the most powerful green flag. They share the opinion of the people who have used the product prior and what was their reaction.

You can create content with influencers for that, but can also work with normal people and get their reactions as well.

If the product is used and reviewed by normal people (who are also your target audience), it instantly increases the trust value around your brand and the product.

Top Five’s

Top five, top three, top 10, and the number are mostly dependent on you. If you have a range of products, you can create the following types of videos for Youtube for eCommerce.

You can even combine the crowd reaction, and ask them to rank the product.

These are simple videos that help you present a variety of products and present them without making any product look inferior to others.

Bonus Read

Youtube for eCommerce can be a long-term process, but shouldn’t have to be. If you are just starting. Focus on creating content just for one group of audience, even if the title is like – 5 Yoga accessories for teenage girls in 2022.

The first step is to start small, but dominate that niche. With time, you can keep track of the reaction that you get and grow accordingly.

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