What Is Shopify? Benefits Of Using Shopify For Ecommerce

Updated on January 21, 2023 in Ecommerce by Nishant Shrimali

Shopify is a leading eCommerce platform that has around 24% of the global eCommerce market. Being one of the big fish and the most popular eCommerce platform, people often gravitate towards this brand.

But wait. Why should you choose Shopify for eCommerce? Why would you refer it to your friends when they come up with an eCommerce idea? Well, don’t stress about it though.

I’m sharing 7 benefits to choosing Shopify for eCommerce that will tell you why Shopify is considered the best eCommerce platform.

Before that let’s learn a little more about what is Shopify and what it actually does.

What exactly does Shopify do?

Shopify is a subscription-based eCommerce platform that allows you to create, manage and grow your online business. Over time Shopify has also extended its services in POS (Point-Of-Sale) that businesses can use in their physical store to manage their online and offline business from one place.

Today there are 1.7 million Shopify users and the numbers are growing as we speak. In addition to all this, Shopify has created a wave of entrepreneurs that are looking to start an online business.

The best part is, that Shopify and many other eCommerce platforms have reduced the entry barrier for all of us. There are various other platforms like Magento, BigCommerce, and Squarespace with their great tools that allow us to get started without a team or prior knowledge in tech.

And even if you do have experience in developing an eCommerce, these platform gives a kick start, that allows you to focus on the most important thing. Selling.

Now, that we know what exactly does Shopify, let’s turn our focus on the benefits of choosing Shopify for eCommerce.

7 Benefits Of Using Shopify For Ecommerce

Now that we know what exactly does Shopify do, let us look at the advantages and benefits of using Shopify for eCommerce:

1. Beginner Friendly Setup

The reason why many people choose Shopify for eCommerce is because of its beginner-friendly setup and interface. Even if you have no prior experience in setting up an online store, you can get started with Shopify.

You don’t even have to buy a domain and hosting separately. Everything can be done through Shopify and that too without any technical experience.

This is one of the core benefits of Shopify as it eliminates the barrier of technicality. This allows anyone with a product or an idea to get started and see if there is a demand.

2. Cost-Efficient

Let’s just say that you can get started for free. If you just want to explore the platform to know whether or not to choose Shopify for eCommerce, you get 14-days of a free trial. That is almost half a month to test the platform.

Even after the free trial, the pricing model is set on a monthly subscription basis. Unlike many other platforms, you don’t have to pay a percentage of your sales here. Rather there are different cost-efficient pricing models, each that caters to different stages of your business.

If you are just getting started, the base plan starts at just $29 USD/ Month. This will give you all the tools and setup to get started as a beginner.

3. Quick & Easy to Scale

Running an eCommerce in general means taking care of how the website looks, how will customers pay for the products, taking care of the inventory, and ensuring the site is up 24/7.

When you choose Shopify for eCommerce, all this is taken care of by the platform itself. There are multiple Shopify eCommerce themes that you can choose to change to look at your eCommerce.

Shopify has its own, secure payment gateway through which you can collect all your payments. Along with all this, the interface allows you to track your inventory and sales giving you a much better insight into your business.

Elliott Davidson is an eCommerce Consultant at the Contrast Digital and he shared with PixelPhant that they have set up a whole eCommerce with 10 products along with the product images, description, custom home page copy and everything within just 4 days.

At the same time, they are building an eCommerce with more than 10,000 products and work is still in progress for a month. But the good thing here is, that sales have started to roll in.

Be it 1, 10 or in this case 10,000 plus products. Shopify gives you the ability to quickly get started and scale your eCommerce.

4. Customisable

How would you like to make your eCommerce look? Whatever your answer is, or whatever you want, when you choose Shopify for eCommerce, everything you want is on the table.

The platform allows you to choose out of various themes templates and just get started quickly. At the same time, you can edit these templates with an easy drag and drop option and even use other tools to change the look of your eCommerce.

Now, in case you want experts to help, you hire Shopify certified experts to help you with all the customization. But this is purely optional and depends on your choice if you want to work with them or not.

5. Third-Party Integrations

Sure Shopify is among the best eCommerce platforms. But some parts of the business need external assistance. Thankfully, Shopify has a library of third-party integrations that you add directly to your Shopify store and control everything from its dashboard.

For example, if you want to get the image of your product edited, you can add the PixelPhant’s Shopify App to your store. From there you’ll be able to place all your orders, send in your file and receive them back without jumping between different platforms.

As you grow you’ll need various tools and you can find them all in the Shopify App Store. This flexibility is another important benefit we get when we choose Shopify for eCommerce.

6. Marketing & SEO

Marketing and SEO are two very important pillars of any eCommerce. In a quick easy summary, SEO stands for Search Engine Optimization. It tells our search engine (Google, Bing etc.) what this page is all about and where to rank it in search results.

The higher you rank the more people can know about you and more are the chances they’ll buy from you.

But for that, you need to optimize each of your pages. When you choose Shopify for eCommerce, you can be assured that you have check-marked half of your SEO work.

The speed, schema, tags etc are already set up. And for marketing, you can use various Shopify Apps to make everything easy even for beginners.

7. 24/7 Support

Even after all these benefits of choosing Shopify for eCommerce, there could be some time when you are facing difficulty with your online store. But you don’t have to worry about it.

Another reason why many people choose Shopify for eCommerce is because of their support. You can reach out to their support team whenever you have a question and you’ll get the best solution.

Other than this, they have a vast library of blog posts and forums that you can go through and resolve your common queries as well.

Bonus Read

Shopify is among the best eCommerce platforms out there because, unlike its prior platforms, it focused on creating an environment for people with non-technical or business backgrounds.

When you choose Shopify for eCommerce, you can simply get started and put your brand in front of the world.

And in this journey PixelPhant can be your team of product image editing. Get all your product images edited by professionals that will ensure the consistency and quality of your eCommerce image editing service.

PixelPhant is a leading eCommerce photo editing service working with brands across the globe. Now we’d be happy to have your brand on board. Get a free trial now.👇

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