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Experts Guide to Reduce eCommerce Bounce Rates of your Store

July 17, 2020 in eCommerce



Experts Guide to Reduce eCommerce Bounce Rates of your Store

We all try to reduce eCommerce bounce rates for possibly all the time. Being an e-commerce retailer, you may have come across, that your potential visitors come to your website, clicks it, and then automatically bounces away within a few seconds.

These are the visitors, who come to your website and leave without actually being converted into potential customers. It directly represents that the bounce rate of your website is very high.

A bounce rate is a kind of KPI (Key Performance Indicators) which can be checked out by many of the analytical tools such as google analytics. It is a fact that “if consumers are moving, they ultimately are not buying”. 

The ultimate goal of an e-commerce store is to just sell things online. Despite your pretty website, and with a brand image if it’s not happening, then it’s probably the case that you are not much to your online store. 

Thus we have to dig a bit deeper. Why are people not buying? What is the cause of high bounce rates? And also, How to Reduce eCommerce bounce rates?

To answer these questions here is a complete guide to help you Reduce eCommerce Bounce Rates a improve your sales.

What does the term bounce rate mean for your e-commerce website?

Any visitor who lands on the website and leaves it without clicking to the other pages is known to have bounced. For every 100 visitors, the number of visitors that bounces is known as the bounce rate. The actions of the visitor are accounted as bounce rates if: 

  • Any visitor clicks on the back button on visiting a single page 
  • Someone exits their browser, after viewing a single page 
  • A visitor clicks on another website which serves them something they want after viewing a single page. 

There are mainly two reasons that affect the bounce rate of your e-commerce store.

First and foremost, the bounce rate means walking away from visitors without making any purchase, the reason is they leave before you can convince your customers to buy. Thus before going for the hills, they visit just one page.

Second, comes the high percentage of customers who bounces on your website because of bad rankings of your website. Google demotes your domain authority as visitors leave after just viewing a single page. 

The standard bounce rate for your e-commerce website 

Before you start to reduce eCommerce bounce rates, here is a thing you must know. In the e-commerce era, the bounce rate is directly related to the rate of purchasing a conversion.

Higher the bounce rate depicts the less number of buyers. For the retail and e-commerce websites, around 20%-35% of bounce rate is acceptable. 

  • If the range of your bounce rate is somewhere between 20% – 35%, then your website comes under the excellent category. 
  • The website is average when it ranges from 40-55%. 
  • The website is non-engaging when it floods over 70%.

With this, let’s begin our guide to help you to reduce eCommerce Bounce Rates of your store

The following are how you can personalize your website to reduce eCommerce Bounce Rates. 

1. Decrease the number of clicks

Let your visitors see what they want, with less effort. It can be achieved by offering a visual experience along with the search bar itself. 

Results popped up in the search bar should be based on visitor’s true intent, browsing behavior, past purchases, and the behavior or preferences of people similar to that visitor. 

For example when a user starts typing in the search bar the letter M then all the results related to the letter M should be displayed instantly on your website search bar.

2. Do the segmenting of your email site

In an attempt to reduce eCommerce bounce rates you must know one thing. Personalization is the key.

The more personalization will be there if the list of your prospectus will be more segmented. Offers can be delivered in the line with their interests also. A better return on investment can be received if your website will be up to the mark in each field of email segmentation. 

3. Should create a custom search result page

If you want to reduce eCommerce bounce rates, It’s very important to create a one-to-one personalized collection of products by optimizing the search results page. You can do this by categorizing products according to the real-time intention, past behavior, purchases, and different preferences of similar visitors.

For example, if the same visitor makes the search of pants, for both men and women’s pants should be displayed on the results page. Hence, he had already shown his interest in men’s clothes, so the men’s pants should be displayed before women’s to him first. 

Therefore, you are making it more flexible for the users to find what they are in search of. One of the best examples of this kind of practice is Amazon.

4. Provide overall seamless purchase experience

Offering a smooth user experience is the major point to convince your customers to make a purchase decision. Below are a few of the important key points to include in your eCommerce store to reduce eCommerce Bounce Rates:

  • Optimize your e-commerce checkout experience so that the customers do not flood their carts. Give the trust signal to earn the potential customer’s trust.
  • Translate the website content for your foreign audience.
  • Improve the speed of navigation between the pages.
  • Make all the links get displayed and open on the external page.

5. Using exit-intent popups 

The exit-intent is a kind of popup that comes to the leading edge of the screen when anyone tries to exit your website.

In simple words, they are about to get bounced, but your site throws one more thing in their way in hopes of saving a sale. 

Thus you can avoid this by simply just offering help to them in finding the perfect producers give them the option of free shipping.

Wrapping Up

For you to Reduce the eCommerce Bounce Rates of your stores should always be a priority. A higher bounce is an alert for you, that the potential customer isn’t getting what they want on your store.

There can be many factors affecting the bounce rate, as we discussed before. And If you wish to increase your eCommerce conversion, you must make sure to resolve this issue. Also, to get a higher sale, you must make sure the eCommerce well builds and you perfect product images on your site.

We highly recommend you to read our blog eCommerce Launch Checklist  to help you grow 

If you wish to learn more about eCommerce, product photography, photo editing, and how to grow online, subscribe to the PixelPhant email newsletter below.

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