The first impression makes all the difference whether it’s a local shopping store or an online fashion store. It is the very first factor that makes up the mind of the customer about the product. In this blog, We are discussing how to Present Shoes on Your Online Fashion Store?
In eCommerce stores, the variety of products is increasing day by day. Clothing and apparel are very old contenders in this game. And yes we are going to discuss how to present your shoes online.
Here are 7 ways to present shoes on your online fashion store
7 Ways to Present shoes on Your Online Fashion Store
1. Deciding a theme
If you wish to present shoes on your online fashion store, deciding a theme is one of the prerequisites of presenting any product online. The theme will play a decisive factor in all the other elements. Depending on the type of shoes, the theme must be chosen.
Also, make sure that you keep the theme consistent in all your product images. The background and the color contrast must be similar to every other image. You may take the help of product image retouching to bring desired consistency and color correction to them.
For example, if you want to present solid shoes that are tough and durable enough, you can select a theme accordingly, or if you have shoes that might not handle much wear and tear then, choose a theme that is apt for the product.
2. Choosing the location or backdrop accordingly
Now that you have decided on the theme as per your products, it’s now time to select a photography backdrop or location in case of an outdoor or indoor shoot, as the case may be.
If you are having an outdoor shoot, you can choose rocks or mountains as the backdrop to present the rough and tough nature of your sports or trekking shoes.
For delicate and less tough shoes, you can choose a grassy or plain white backdrop.
3. Stuffing the shoes
A lot of footwear tends to flatten when lying unused. To hide the unflattering and flattened look of the footwear, it is advisable to stuff them with unused clothes or any such item to fill them up and therefore create a better look.
In the case of long, knee-length boots, you may use the ghost mannequin photo editing services to make them look more realistic. Though the Ghost Mannequin Services are mainly used for clothing photography, it still might be a good idea to present shoes on your online fashion store.
Stuffed shoes will not only look presentable but their actual shape will also be revealed.
4. Get high-quality images from multiple angles
To present shoes on your online fashion store you can try this. With 360-degree image editing, you can get multiple product shots from different angles. It is helpful to display a single image from all sides. It is favorable for both sellers and buyers. Sellers get a chance to flaunt their product in the best possible way and buyers have an opportunity to have a fair view of the product from all angles.
Also, the quality of images can make a big difference. And since a lot of styles and varieties are available in the market, presenting your product to its maximum extent to grab the attention is very important.
5. The product description is also important
Apart from the images, there are a few other factors that one needs to consider while you present shoes on your online fashion store
It’s quite obvious, that the initial factor is a clear and concise description of the product in terms of price, specifications, description, etc., which provides the potential buyer with all the necessary details he/she needs to know about the product before buying it not.
So the relevant information is another high priority aspect to boost your sales figures. Also, do not forget to mention the warranty, replacement policies, and terms and conditions related to it.
6. Present multiple color options
When you are going to present shoes on your online fashion store, present them in multiple colors. Because everyone loves to have multiple options for the product they have selected. If your product comes in a different color, merge all the colors on one product page only. This will save you a lot of time and users from confusion. However, it’s easy to compare which color will suit the buyer.
Another great way to save time on this is to capture the image only once and use the color-swapping technique on the photos. This way, you can turn a single product into multiple colors. This can be easily done by taking the help of a Product Photo Editing Service.
7. Image editing and final presentation
As I have mentioned before, images are the only way to present shoes on your online fashion store. Pictures taken from a normal camera or low in quality might put a negative impact on the buyer’s mind.
Moreover, distractive background and improper color will reduce the elegance of the product even in a high-quality image. So, make sure that the images you are uploading are in perfect ambiance with minimum or clear background, proper color enhancement, and high resolution to make a great impact on buyers.
In case you don’t have a product photo editing team by your side, you may try using Photoshop or allow PixelPhant to take care of PixelPhant will help you with all kinds of image editing and clipping path services at reasonable prices, offering you maximum satisfaction to present shoes on your online fashion store.
If you have any more tips to share or if this article helped you, do let me know in the comments and I’d love to review them.