How to Optimize Images for Website?

Oct 05, 2019 - Chetan Menaria

How to Optimize Images for Website?

Ever wondered about why your product images do not show on Google search?

Will you admire if the huge image size increases your website loading time? Absolutely not!

Well, the major cause of this must be you are using unoptimized SEO images for your website. The unoptimized images may hurt both the user's behavior and conversions.

In this article, I will discuss how to optimize(SEO) images for your e-commerce website to get more sales.

Here are the must-follow tips to optimize images for website

1. Name images with targeted keywords

The Renaming image with the keyword is the first type of concern to Google about the idea for the image. Any default file name that is inherited does nothing to explain what the product photo is actually about.

When at the stage of naming images, concern shall be to elaborate on the elements and use of symbols instead of spaces.

2. Click images with multiple angles

Observe any well flourished online store, and will hardly notice one user is using a single photo for any of the remaining images. Correct product photography helps display briefly useful product features. Therefore, one must include a good variety of shots.

3. Display images with correct dimensions

  • If the image is too large then it will cause issues with your specific page load time. And if it is too small then your images will look like grainy or a shabby with poor quality.
  • You can use the pixels to measure the different dimensions of your images. Your particular iPhone will have something different lies in the range of a 12 Megapixel camera, which directly means that the pictures it clicks will have a consistent of twelve million pixels.
  • The photos clicked by the 12mp camera will be having 3000px x 4000px. For the particular e-commerce photography, that mentioned size is not as relevant. The adequate size for your product photos clicked should be 1028px by 1028px, whereas your remaining photos should be under 1000px on both of its sides.

4. Minify images with apps or plugins

The term minifying states the adoption of a compression algorithm or some app like Minifier to reduce the image size, enduring the minimum feature.

Normally, the change is hardly visible from a layman's eye. But the merits of a responsive site are uncountable, involving improved conversion, engagement rates, and enhanced customer trust.

It would be fortunate to say that Shopify's activities are automated for its specific buyers. So, the only thing to worry about is that on what platform is your store serving?

5. Add alt & title attributes

Tagging an image with the Alt attribute helps in image SEO boost. Alt text displays when the image does not load on the browser and tells search engines what the image is. And image title text displays mouse-over. Adding alt text on the image is recommended since it has potential SEO benefits, whereas image title text not.

6. Click photos with a white background

To replace the background of specific photos with a good white background make sure to have consistent great looking and elegant images. White backgrounds are considered as standard on every online store, because of some good results for the same.

An entrepreneur can easily use editing software, such as Adobe Photoshop to replace the background of particular product photos with the respective white background. Or you can easily let the services like PixelPhant do the post-production work for you.

7. DIY Photography Set-up

Establishing attractive e-commerce photography demands to click the perfect photos. One can create a DIY setup for photography, to execute the product photography, to make sure to have the perfect photography setup.

An e-commerce photography setup need not be necessarily an expensive one. But some areas are crucial to investing to capture quality photos:

  • A DSLR camera or a smartphone, both can be used. Most smartphones today use camera lenses for not just clicking the standard product photos for a user. Using a good smartphone can serve to have the perfect images and access to unique photography applications.
  • A light source is a key point to be concerned about. It is essential to have proper lighting to capture bright images, and making a difference in the image quality. For a beginner might feel it is easy to work with the natural light, as a source. But, using an artificial light will help eliminate shadows from a specific image.
  • A white sweep is also an important consideration. The sweep will help diffuse the lighting over and across the image in an even manner and making the editing part much easier for photos.
  • A reliable surface needs expert eyes. For an idea to capture several photos, using a constant surface makes it more comfy to store images.
  • A tripod of the camera can be the gadget baby. While choosing a camera tripod, one needs to achieve a consistent position every time. It helps easy placement of products without juggling up a camera at the point.

Wrapping up it would be best to say that!

E-commerce is a kind of expanding industry which means it is on pace to dominate the process of shopping. But recently, customers still love to shop in stores or in physical form where they can touch and feel the various products.

According to eMarketer, on average each and every industry, people prefer to shop in-store. The question then arises as Why?

The simplest answer can be just because they can easily touch, feel and even can experience the product before investing down money. And that becomes the major flaw of e-commerce. Roll the dice hoping that it will fit or hope the result will be best. If it does not happen, then it means much more hassle is needed. Keep selling!