Niche Marketing Strategy 101: 7 Best Tips To Stand OutUpdated on November 18, 2022 in Marketing by Alifiya Mustafa
There are currently more than 1.18 billion websites in the world and you’re trying your best to stand out from the rest. But, in this universe filled with millions of products and services, getting recognized easily could be hard.
So, how do you make it easier for your brand to grow? The answer is simple – Pick a niche. Finding your niche and sticking with it is the best thing to narrow down your market as well as your competition.
There are a few things that already sets you apart like your products/service, customer service, or pricing. But there’s only one thing that’ll give you the spotlight you deserve, and that is your niche marketing strategy.
Like I said, In this huge pool of markets, your best bet is to belong to a niche, and niche marketing strategies are perfect to give you the push you need to grow your business. So, before we move further, let me explain…
What is a Niche Marketing Strategy?
A niche market is a particular part of a larger industry carrying out specific activities. The niche marketing strategy is targeted towards the audience interested in that one particular area of the industry.
It narrows down the market and focuses on that small yet highly-interested group of people. A niche marketing strategy allows you to get focused by a highly-engaging audience, stand you out from the rest of the competition, and your targeted actions help you boost conversions.
Allow me to explain the niche with a few examples.
If you’re into photography, you’re a photographer by profession. In this, your niche could be product photographer, model photographer, wedding photographer, traveling photographer, and so on.
Similarly, if you’re a content writer, your niche could be food, fashion, marketing, SaaS, lifestyle, and more.
Thus, when you pick a niche, you’re not targeting everyone looking for a content writer or a photographer. You’re only focused on the audience interested in your niche.
7 Best Niche Marketing Strategies to Boost Growth
1. Pick your niche
If we’re talking about niche marketing strategy, this is a no-brainer. Pick a niche and stick to it. This will help you understand all the areas of that particular business that you want to be involved in.
When you belong to a niche, it’s easier to scale since you know what areas you need to master and improve. And, that’s where you need to develop your best niche marketing strategies. You can gain expertise fast and understand your target audience better.
For example, if you want to be a part of the fashion industry, you can choose to build a brand into a particular niche that involves just skincare products, makeup products, just women’s outfits, just men’s outfits, just shoes, or more.
This is rule is applicable for every industry that you want to be in or already working in.
2. Check your competitors
Once you know your niche, check out who else is part of that same niche. Are they any huge brands or are they easy to beat? Analyzing your competitors beforehand can help you build niche marketing strategies accordingly.
The competitive analysis also gives you ideas and inspirations for what you should be doing next to beat your competition. Assess whether or not your competitor’s marketing strategies are working for them. Analyze whether using those same strategies can work for your brand too or if you can improve them.
Competitive research allows you to create an outline for your niche marketing campaign that is well-directed and already tested.
3. Create buyers’ personas
Now that you know your niche and know what niche marketing strategies other brands are working on, the next step is to create your buyers’ personas. Creating a buyer’s persona means creating an imaginary ideal buyer who is directly interested in your business.
- Are they men or women or children?
- What age group do they mostly belong to?
- Where do they live?
- What industry do they belong to?
- Where do they spend their most time online?
- Is their income enough to afford your products or service?
- Are they even interested in your niche?
Asking such questions will help you create clear buyer personas for your niche and will help you plan your next steps – that is niche marketing strategies.
Once you know their basic information like age, gender, and location, it’s easy to target them. Let’s take another example for this niche marketing strategy.
You are a skincare brand dealing only in skincare products for women and delivering them across the USA. Your target audience would be women living in the USA, aged between 18 years to 55 years, approximately.
Here, targeting men will be out of your list and so would targeting women living in Asia. This narrows down your space to look for the people interested in your products and your efforts are not wasted on people who don’t fit your buyers’ personas.
This means you are not reaching out by email to anyone except your target customers. You are not waiting for engagement from anyone on your social media posts but from your target customers.
And, not getting disappointed for not getting traffic from anywhere in the world but from the place where your target audience lives. It’s simple and that’s the beauty of niche marketing. Following this niche marketing strategy is one of the most important things to ensure that your effort and time are only invested in the right direction.
4. Create targeted niche marketing strategies
As I explained above, all your time, effort, and niche marketing strategies are directed towards your target customers only. And, depending on your niche, there are several platforms where you can reach out, engage, and convert your buyers into potential sales using these niche marketing strategies.
A. Social media strategy
Sticking to the niche where you are a skincare brand for women in the USA, your best social picks would be Instagram, Pinterest, and Facebook to practice your niche marketing.
When you stick with niche marketing, you only stick with platforms where the buyers interested in your niche spend their time.
And, when it comes to B2C, fashion, and beauty, these three social media platforms are the best. The women your want to target are most likely spending most of their time online on these social platforms.
Now, it’s easier for you to decide what platforms you must invest in your time and what kind of content will help you grow. This makes it super easy for you to create targeted content and publish them on targeted channels to save your time and effort from spending hours on every kind of platform that is out there.
Additionally, it’s also important that you choose to create the content that’s ideal for each platform. If you’re using Instagram, it’s best to create Reels, posts Stories, and follow a theme to create an engaging grid of posts.
For Facebook, the recently introduced “Short Videos” is a great way to engage people along with daily posts. On the other hand, it’s best to create vertically long Pins and mood boards on Pinterest to engage your audience in the best way possible.
B. Email marketing
Email is another great niche marketing strategy. And, the best part is, it’s perfect for every niche. This niche marketing strategy remains the most professional and effective marketing strategy till today.
Most people who are leaving their email addresses on your site are willing to get updates from you. So, how do you shape this marketing strategy according to your niche?
This question brings into the picture 3 things – the type of emails, the tone, the colors.
For most B2C companies, the colors can be bright and bold and the tone is recommended to be frank, friendly, and fun. On the other hand, for B2B you’ll want to keep the colors corporate and subtle and your tone would be precise, engaging, and professional.
If you’ve created your buyers’ personas for your niche marketing strategy, it would be easy for you to understand what type of email campaigns will bring the most engagement.
However, make sure that you’re not filling your customers’ inboxes with too many emails regularly. This could frustrate them and force them to hit that “unsubscribe” button without a second thought.
Here are a few types of emails that you can share with your customers to better power your niche marketing strategy:
- Welcome emails
- Emails about new arrivals or back in stock products
- Current offers and discounts
- Newly uploaded content, podcasts, or videos (based on customers’ interests)
- Abandoned cart emails
- Price drop emails
These are a few important emails that your customers often look forward to receiving. This informs them about your updates while keeping them connected with your brand.
I would also recommend that you keep your emails personalized and not generic. Trust me, customers, including me, knows well when an email is meant exclusively for them and when not.
Address your customers with their names in every email you share. Also, create different Email Lists for customers with different interests.
For example, if you’ve collected data about your customers in which 20% are interested in ABC, 50% are interested in XYZ and not ABC, and 30% interested in ABC and PQR, you’ll want to share the details only based on their interests.
So, if you have some information that only 50% of your audience is interested in, there’s no point in sharing it with the rest of your audience. Irrelevant emails can highly frustrate your customers which may increase the unsubscribe rate too.
C. Video marketing
Another great marketing strategy that you need to shape according to your niche is video marketing. The videos are great. They are engaging, they are powerful, and they effectively attract more customers.
My best advice –
- Create short, engaging videos of not more than 30 seconds for daily posting about different topics
- Long videos of more than 10 minutes once a week explaining the product or service details, chats or collaboration with customers or influencers, and other long video needs
- Longer videos exceeding 10 minutes and post them twice to thrice a month if required.
Here are a few types of videos that you may want to create:
- Tips and hacks in your niche
- “How to use ABC product” videos
- Description of details about your products/services
- “Why choose us” videos
- Product or service launch videos
- Collaboration talk videos with influencers, partners, or investors
- Production in-action videos
- Videos showing your work culture, ethics, office environment, activities, etc.
5. Follow the trends in your niche
Trends come and go easily. What your customers are crazy about now could mean nothing to them as soon as something better hits the market. So, you need to be very careful about knowing what’s currently trending in your niche. This point is something that you always need to keep in mind while building your niche marketing strategy.
Are your customers still liking your services or products? How can you improve them? Is there any other feature that’s in demand?
Be very open to suggestions, feedback, and opinions of your customers. Not all of them will help you become better, but there will be a few that’ll be the game-changer for your business and your niche marketing strategy.
Here are a few things you can do to understand the trend in your niche:
- Take regular feedback from customers
- Take surveys
- Keep an eye on what your competitors are coming up with
- Track your best-selling service/products
- Track your worst performing products/services
- Track your customers’ behavior on your website
6. Reveal the difficulties in your niche and find its solution
Revealing the areas of improvement and finding the solutions to them is the best niche marketing strategy. It helps you help your customers and gain trust.
Tell your customers what problems are you solving for them. How your service or products can help them improve their lifestyle? You can only grow in your niche as long as your products are befitting your audience. Thus, your growth is equally proportionate to your buyers’ needs.
7. Create your own personal brand
Personal branding is not just limited to a logo or a font, it’s a mix of everything. Your personal brand includes your values, your aims, your perception, your actions, and everything that you think and believe in reflected in your products and services.
Before you promote your product or service, the best niche marketing strategy is to build yourself as your own brand. Do the following things to build your personal brand:
- Stay active on the platforms where your audiences are
- Be part of the groups or communities that belongs to your niche
- Pick and follow a color theme or font style to get recognized every time
- Post often but don’t only talk about yourself all the time
- Use the “by” strategy whenever possible when you put out your product or service anywhere (eg: 10 Best Marketing Strategies “by” “Brand name” or “Your name”)
- Improve your Bio on social platforms
- Improve the About page of your website
- Follow a color theme and palette for your physical products or merchandise
- Involve a specific style into your online as well as offline marketing (tone and the use of words)
To understand more about how you can build your personal brand using colors and tones for your niche marketing, keep reading.
The logo will be your all-time representative. It isn’t necessary that your logo “always” have to be related to your product or service. If we look at Nike or Adidas, both of their logos have nothing to do with sports.
Most of the time, a Logo is all about getting recognized and reflecting values through a symbol. So make sure that it’s catchy, attractive, and visually appealing.
Fonts, across your web pages, are important. If you are a blogging site, your fonts need to be clear and easy to read. Whereas, you may want to use fancier fonts if you’re a fashion eCommerce or have a photography business website.
You must be familiar with high-end fashion brands like Gucci, Chanel, or Louis Vuitton. Do you see any similarity in their fonts?
Gucci has Granjon font, Chanel has Couture, and Louis Vuitton uses Futura. All these fonts are clear, bold, and black on white which makes a statement about the luxury of these brands. They know their niche is high-end, fast fashion, and that’s what they reflect through their niche marketing.
The most powerful fonts that you can be using are:
- Open Sans
- Sans Serif
- Classic Sans
Such fonts are easy to understand, easy to read, and pleasant to the eyes of the readers.
C. Color palette
Colors are another important ingredient in your niche marketing campaign. Follow a color theme to build your personal brand. Every aesthetic can be related to a brand. Coca-Cola’s bright red, Nike’s plain black, and Facebook’s blue are some examples of how colors can make a difference for a brand.
Different colors reflect different emotions like:
- Red = Love, Passion, Anger, Boldness
- Yellow = Energy, Freshness, Zest, Happiness
- Blue = Professionalism, Responsible, Calm
- Orange = Energy, Vitality, Youth
- Black = Royalty, Elegance, Mystery
- Grey = Sad, Moody, Conservative
- White = Clean, Purity, Peace, Beauty
- Purple = Wealth, Creativity, Loyalty
- Pink: Kindness, Compassion, Feminity
- Green = New beginnings, Nature, Abundance
Therefore, what color you choose must reflect the genre and values of your brand. Colors leave a long-lasting impact on your customers’ minds. So, be sure that you build a brand on a color that best fits you.
Another great way to build your personal brand and get recognized is by creating stunning taglines. Let’s take a quiz. Let me know what comes to your mind when you read:
Just do it., I’m lovin’ it., Because you’re worth it., Open Happiness.
These are the taglines to Nike, Mcdonald’s, L’Oreal Paris, and Coca-Cola. Such taglines can stay forever with your brand and help you create a long-lasting effect on your customers’ minds.
Your brand can’t stand for long without a motive. If you’re in the market, your product must have a purpose.
It could be anything from saving working mothers from spending long hours in the kitchen or helping businesses write amazing copy. Show your motive into your brand with the help of content – visual and text.
You might have to keep repeating and explaining your purpose throughout your business success on social platforms, your website, your product, and more.
Define your motive and put it in the mind of your audience as clearly as possible.
F. Story and experiences
To let your brand build, grow, and stay in the hearts of your customers, you’ll have to start sharing. People want to hear more about you, they want to feel related, they want to feel inspired.
So, do not waste any moment where you can share your brand experiences and stories and make people feel belonged. It is one of the heartiest and most genuine strategies for niche marketing.
When people learn more about you, they feel more connected with you. Also, when you share stories, they get to learn from you and reshare your words which ultimately leads to better brand awareness.
G. Content, copy, and tone
One of the most crucial things that’ll play a huge role in your niche marketing strategy is the content, copy, and tone type. One way to vocalize your personal brand is through great content, copy, and the tone that you follow. There are different content tones that brands use in different niches.
Create a tone in your content and follow it on social media, in your emails, and on your website to create symmetry in your content. This niche marketing strategy is not something that’ll bring an instant effect to your business.
Carrying a tone and following a type of content is a long-form goal that needs to be practiced continuously over the years in your niche marketing. Thus, if you’re planning to implement niche marketing strategies in your business, it is one of the small details that you may want to start considering.
There are different tones that you can follow depending on your niche. The common and effective content tones that you may want to use are:
You can use a single tone or a mix of multiple tones whenever required.
Building your brand and achieving growth into a niche can be highly lucrative. It gives you a defined market, defined audience, an unlimited set of opportunities to grow. therefore, developing a powerful niche marketing strategy is vital.
It is the best form of marketing to save your time and effort while giving them the right direction. Follow these amazing niche marketing strategy tips to grow your business online.
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