With some compelling facilities such as at-home shopping, online payments, easy returns, doorstep delivery, and thousands of options to choose from – eCommerce has gained a massive share in the online marketplace.
Small businesses especially find the need to promote their brand and products the most. With the advancement in technology, marketing apps have become the supporting station of almost every business. Utilizing some useful marketing apps can help you strategize your marketing campaigns in a more fruitful way.
There are numerous platforms and marketing apps available where businesses can catch more audience and consequently sell better. From social media platforms to paid marketing campaigns, the methods are proven to be most effective in terms of generating more traffic. In this blog we are discussing the best marketing apps for small eCommerce businesses.
How does Marketing affect eCommerce?
When a brand emerges online, it is oblivion to the people of its existence. The only way for the brand to let people know of its presence is through social media.
Your eCommerce business will not grow until and unless the people recognize it. It is required for your business that the people know of what you have to offer. People are more likely to visit a website when it is recommended to them online in the way of marketing.
While reading a blog, scrolling through social media, or simply watching a video, if you advertise your product, then people tend to remember and explore it more rather than searching the URL by themselves.
- 25% of US buyers before buying a gift, consult social media. (nChannel)
- eCommerce websites with a social media presence have an average of 32% more sales than those that don’t. (BigCommerce)
- According to Forbes, 2018: 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
Also Read – New eCommerce Trends
Which Marketing apps can boost the growth of Small Businesses?
Keeping up with fresh and the most unique strategies have become very important. Utilizing marketing apps is among such effective planning.
Below we have created a list of 7 useful marketing apps that can improve your small business marketing strategies.
When the word ‘marketing’ pops into your head, you think about all the social media platforms where you can fill the feeds of the users with your small business promotion posts. But at the same time, you’ve got a whole business to handle, and it can become difficult to make time to manage to post on all such social media platforms.
Among all the marketing apps , Hootsuite is one amazing helping hand that eliminates you from putting your time into working on Facebook, Instagram, Twitter, and other social media platforms separately.
Its interface provides you a dashboard to handle all your social accounts in one place. When you post your content, offers, or product promotions, they are all integrally posted to all of the platforms through Hootsuite. This marketing app saves you time and hassle into marketing at different platforms.
Also Read – Marketing Automation Tools
If you have some great content in the form of blogs, or even in the form of YouTube videos, and if you are hustling to get more traffic onto it then Scoop.it can become your best companion in achieving this goal.
When you sign-up to Scoop.it, it allows your small business to promote and publicize your content in a better way so that it reaches a large audience. This marketing app is proven to be the best in promoting and curating your content as they have more than 2.5 million professional marketers that can help you improve your content with improved SEO and attractive editing skills.
Scoop.it helps you generate more and more traffic on your website apparently leading to more prospective customers. The marketing app claims its DA to be about 87% and PA to be 83%.
Also Read – eCommerce SEO Mistake
Canva is an amazing photo-editing and posts-making application that allows your small business to refine your product images, promotion feed posters to make them look more professional and unique.
Your product images and visual designs are required to look professional and clean to catch the eyes of the customers.
With various filters, fonts, and backgrounds available in the Canva, you can create some captivating designs to post on your website as well as social media platforms.
Also read – Best Photo Editing Apps
Once you post your content over the social media platforms, have you ever stayed anxious on finding out how they perform? Knowing the response is more important than blindly posting promotions every day.
It is necessary to find out what people have said about your posts. Just like posting, checking every social media platform for the comments and likes could be a tedious task.
Mention is the social media and web monitoring tool that lets you see the real-time alerts for your small business keyword. You can keep an eye on millions of sources in real-time, that too in 42 different languages.
If you have email marketing in your small business plan, then definitely you will be willing to find out how your email promotions did too. The ‘autoresponder’ option allows you to automatically send your mails to the subscribers. You can create your mailing list and send the newsletter to those subscribers.
With working will all of it, GetRespoinse shows you the daily statistics on a dashboard to see how your listing has grown as it keeps the check on previous as well as the newest emails.
Also Read – Grow Profit using abandoned cart emails
Evernote is another app that gives you an integrated solution to all the tracking. The app is like an excellent digital scrapbook keeping the track of your business research, important articles, and social media posts.
The dashboard shows the statistical data, giving you an idea of what to improve and how well you are working.
Pixxfly is a user-friendly outbound marketing app that enables you to manage content distribution, multichannel marketing, and content syndication with a few simple clicks. It will also track your social media posts and content publications with deep analytics to track the success of your small business over time.
Marketing is a non-negotiable part of every business. Small business struggles in growing due to less effective marketing strategies.
Where marketing can become a confusing and time-consuming task, using some great marketing apps can improve the marketing campaign of your small business in unimaginable ways.
Few marketing apps listed above can improvise your working methods and help you save a lot of time and effort.
Marketing apps make managing your marketing activities easier by integrating your tasks in one place with better working and improved results, ultimately strengthening your small business. We highly recommended to read this article How Outsourcing Can Help You Grow Your Small Business. If you wish to learn more about eCommerce, product photography, photo editing, and how to grow online, subscribe to the PixelPhant email newsletter below.