LinkedIn lead generation can’t be much easier once you go through this article. We have broken down a complete article into questions that are most common in the broad spectrum of LinkedIn lead generation strategy, so sit back tight and get ready to take action once you go through this ultimate guide.
But wait. What do you understand by leads?
Leads are a crucial part of any marketing campaign for any business. They are the additional data that you directly collect from your customer in order to approach them in future to make sales or alert them about your product.
The data can be email address, phone number, name, last name, their preferred language, product or anything that can help you understand your customer better.
As easy or hard it may sound, it is very important for your business to know your customer and grow respectively.
Why is LinkedIn Lead Generation Important?
LinkedIn being one of the most important yet underrated platforms can work miraculously to generate leads for your business. Especially, if you are operating in Business to Business service (B2B), you shall know LinkedIn is the missing key for the leads you are looking for.
In a survey it was found out that all the executives of fortune 500 are on LinkedIn. But that’s not all. The point to note here is that 75% of them use LinkedIn DAILY.
LinkedIn has over 660+ million users (and counting more with respect to the time you are reading this) among which 40% are reported to use this platform DAILY.
The emphasis on “DAILY” is clearly upfront. The reason is to show you that your LinkedIn lead generation strategy and your spending are the investment you can trust. But still, if you think you need more convincing, here are 6 benefits you get from preparing LinkedIn lead Generation strategy for your business.
6 Benefits of Generating Leads on LinkedIn
Not everyone on the internet is going to buy your product or book your service. You have your own target audience. Same goes with leads.
Not every lead that you collect will be beneficial, unless it is from a targeted set of audience. LinkedIn lead generation allows you to be as specific as the name of the company and the position of your respective customer.
If you know who your customer is you can reach out to him by narrowing down your targeting on LinkedIn. you can also read that how to build Customer trust in eCommerce.
Quality of leads
With a proper LinkedIn lead generation strategy, which includes targeted audience, converting copy and eye catching offers for potential customers, you get a lead that actually converts.
LinkedIn is a hub for working professions, and lately it has become more than just a networking app. Users on LinkedIn connect and become part of the business they like. Hence, when they fill in your lead, the chances of them converting are much higher than any other platform.
Even on the other end, it was found out that people tend to trust brands more to whom they are connected through LinkedIn or came across on LinkedIn.
Hence your efforts aren’t for nothing. The leads that you generated using LinkedIn are more likely to be your customer.
Active User Ratio
You already know that there are more than 660+ million users out of which 40% are daily users. But this isn’t it. LinkedIn has a clear goal to reach every working professional across the globe.
But more exciting news for your business is that there are only 3 million users like you who share content on LinkedIn. Due to this there are 9 billion impressions in LinkedIn feed every week.
This clearly indicates that your post or form on LinkedIn reaches a much wider active audience than any other platform.
The LinkedIn lead generation system provides you more than just basic form to collect information. With the introduction of lead generation in LinkedIn other additional features such as CMS and CRM connectivity, automatic customer data collection, funnel conversion, deep data analysis etc rolled in.
It streamlines your work by collecting the data and arranging them, analyzing the data for better understanding and navigating your marketing. And these features aren’t limited to LinkedIn.
You can easily integrate this with your MailChimp, Hubspot, Leadforce etc useful service hence making it much easier to understand your customer and work according to it.
Also Read- Best Marketing Apps for eCommerce Business
If you are getting something beneficial, then so does the user filling the lead. When you prepare your queries that you can ask your customer, LinkedIn allows about 7 predefined questions on the forum.
But the real magic starts from here. When a user clicks on the lead form to fill it, LinkedIn automatically fills the information of the user from his or her profile. Hence the chances of getting more leads increases.
No one will have to fill in the answers step by step. Hence just with two clicks they can fill in the lead. Quick and easy for both you and the user.
What shall happen once the user goes through the LinkedIn lead generation is another important question. Mostly, it is overlooked but you should not leave your potential customer hanging this way.
LinkIn allows you to use this opportunity, where your customer is already trusting your brand, to redirect him to your website. Now this can be your about page, your blog, your product or anything.
7 Top LinkedIn Lead Generation Strategy you can use
Optimize Your Profile
The very first Linkedin lead generation strategy you shall need is to optimize your profile. This overall makes your profile trustworthy for people coming across you or when you approach them.
The optimization mainly includes
Profile Image – A profile image of your headshot. People tend to trust ids that have more authenticity. Having a profile image shows that you are a genuine person who would like to connect with them.
Your Work- Just beside your profile image people can read how you are and at what post you work on. LinkedIn allows you to add anything here, but in order to build connections, make sure you add your active position in your company and name of your company.
Your experience- LinkedIn is a professional platform. People tend to connect to people who can deliver some kind of value to them. Hence make sure you keep your experience section updated. Fill in your past experience, your skills and work you have done in the past years.
About you- Lastly the most important section that you should optimize is the about section. Keep it simple, creative professional. Find your common ground where you can tell about yourself in an interesting manner to other professionals.
Target Decision Makers
Now as you are on the way to optimize your profile for the LinkedIn lead generation make sure you optimize it for the readers. Especially for the reader’s who have the authority to make decisions in a firm.
No campaign for lead would be helpful if the decision maker’s such as CEO’s, MD’s or director allows it. Hence they are your customers when you talk about the B2B segment. This would be a very wise LinkedIn lead generation strategy, as you won’t just build your image but would also come out to be authoritative on their front.
Do Basic SEO
Next LinkedIn lead generation strategy would be to optimize your profile with keeping basic SEO knowledge in mind. If you don’t know, LinkedIn has a 100/100 moz score and works similar to Google.
Hence, having basic SEO would allow you to rank higher in LinkedIn as well as Google. For this you shall use proper keywords in your profile. Again, spamming keywords isn’t recommended as it is bad SEO.
You shall also use long tail keywords for better optimization, and targeted reach. You can learn more eCommerce SEO Mistake that you must avoid.
Do not Spam
Building connections on LinkedIn is very important for your LinkedIn lead generation strategy. But at the same time it is very important that you don’t go spamming your request to random people.
Find out the people who can be your potential customer in future. Businesses that have higher chances and are looking for service like you would surely be interested in building connection with you.
Also, it is recommended that when you share posts on LinkedIn, let it also be other than buying and selling. Moreover, try to think about what your customer would like to buy. Even while approaching them through messages, always personalize the post according to the like of your potential customer.
Use Organic Growth Techniques
When we talk about LinkedIn lead generation strategy, you shall remember that LinkedIn posts have the most organic reach compared to any other popular social media platform like this.
Hence you can get most out of LinkedIn even without running any ads. Some of the popular ways are to be consistent. Be regular and be active. This way you would come across people who may be interested regularly.
Use relevant hashtags and tag other companies when you post about them. This will give you more reach when they like your post.
Funnel your leads
When we talk about not selling on LinkedIn means no ‘direct selling’. In this the following LinkedIn lead generation strategy, you would be sharing posts, images and blogs links that are educational.
This way when they go through your link and know more about your service and aspect about what they can get out of this, they would fill in as the lead. The point to note here is that LinkedIn is the number one platform for sharing B2B content.
Also, LinkedIn makes about 50% of all the social traffic a website or blogs get. Which means you have a higher chance of traffic and lead when you are active on LinkedIn.
Use LinkedIn Ads
Lastly the LinkedIn lead generation strategy would be running ads. As we have explained all the benefits above we are sure that you know why LinkedIn ads would be best.
You get target leads, more potential customers and more branding simultaneously. In addition to that, running LinkedIn ads for leads is easy as well as cheaper than the Google ads when you count in the potential conversion you get.
With this we have successfully shared the benefits of LinkedIn lead generation and the best LinkedIn lead generation strategy that you can use from today itself. It is very important to note that unlike other platforms, here your prospect would already know what he or she is stepping in.
If you can’t see what your customer wants, running ads wouldn’t be recommended. Rather first be active on this platform. Understand what their likes are. See What kind of post do they share and form similar kinds of content.
Other than this if you observe your competitors on LinkedIn, you could strategies your effort to how to out rank them. Hence the best advice would be to stay active on this platform and understand your industry more deeply. We highly recommended to read this article Facebook Advertising Strategy.