Online fashion world is where proficiency meets analytics. You should never sacrifice style to photography. A product image for your online store is key to promoting your products in the best light and captivating on your sales. Having lots of photos on your site, but if that does not look professional and presentable (high quality) then it doesn't add any significance to your online store.
In today’s world we will find multiple choices into ecommerce, however only few remain outstanding. Online fashion brands boils down to 2 main components: Technique and Quality photography. The Results will be beautiful images that will showcase your product and enhance in rising sales figures of the company.
Your product image plays a very significant role when selling fashion products on your online store. To make sure you have the best possible professional ecommerce product images, you must start with a plan.
Why images are so important for your online store? You can easily understand by below given points:
1. Images count as a “First Impression; for your online store
Images are the first thing your target audience see when looking at a product page, and those first few seconds can be crucial in determining if the product is what they are looking for. Superior quality images can easily attract more and more customers.
2. Seeing is believing, so pictures for online store is very critical
Images can help a customer to find out the quality, size, design, texture and colors. In lieu of being able to feel the product as in a retail store, great product photography attracts the user to explore the various details of the product. Also initiate them to click on “more products or we can say attract customers to go to more products”.
3. Bad images can actually ruin status of your online store:-
Using unprofessional or poorly optimized images for online store can have a major impact on the reputation of your store and it can even takes down store ranking. Make sure all of your product images optimized and contains quality details on your store in order to be in top ranking.
In order to disregard such issues related to images, PixelPhant suggest you to follow below practices.
1. Use High-Resolution Photos
Start increasing your online store sale by using high resolution photo with taking the right picture quality. Low quality pixelated images will put down your online store. Many viewers will click away from a web page if the images are grainy with low-resolution.
Make sure your images are clean, crisp, focused, and have a good resolution. The quality helps to drive the message that fashion is the subject of so many impressive sound bites, and gives it a strong voice of fashion. In this way it will boost more and more sales.
2. Edit your photos properly
Only high resolution images are not enough, you just have to edit the photos, convert it into more creative, attractive and presentable manner. Edited images can put or bring a lot of traffic to your online store. You can do whatever you want with it. Try cropping, consistent sizing, color correction, cleaning up background and optimizing for web use. Feel free to make use of the image in whatever way it works best for you.
3. Standardizing your product image
Standard approach to your product can win more customers. When we talk about standard approach, we mean shape and size of your product. It should look organized so that your customers who land on your page can get a good feel about it, ultimately resulting in sales of your product.
4. Give 360 degree view of your product
One of the main reasons of sinking your online store ranking is that customers can not touch your business. So to be 100% sure before buying any product online, customer wants to view the product from all sides.
So, you have to give them a range of angles of images in this way they can easily see the fabric, color, quality. You should also give an option of rotation of 360 degree of the product. This plays a vital role in increasing the ranking of your store.
5. Test your images
You just have to test your store images on a regular basis. Like, Is your image have ideal size? Should any image include caption? Is there any image that was liked most or sold the most? Testing is absolutely required. Testing will not only give you feedback of what kind of images to use in the future, but it may also tell you additional info about what your customers have a fondness in terms of online business.
6. Consider color
Color of the product images also plays an important role in increasing sales. When we talk about color, this is referring to product color. Color influences more and more people towards your products. Variety in colors can be, big win for the store.
Consider or choice of ideal color for the product or background of the product image is very crucial. With a little research, we can play around with colors so that it attracts more and more customers to our website. Variety in colors can be a big win for the store.
7. Do awesome things with your product images
You have to do awesome things with your product images so it should express itself in-terms of the variety of the product, even if customer does not read the text.
Being different and unique can bring awesomeness to your online store. The more creative we think, the more effective you can be in your domain. And making your product images better you have to go to the best ecommerce image editing company “PixelPhant” which will help you in boosting your online sales.
Use the important points that we discussed above, and do not be indecisive to reach out to us if you need help in optimizing your product images!
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Use PixelPhant to get more conversions for your online store with better product images.
- Clipping Path
- Background Removal
- Color Correction
- Cropping & Resize
- High-end Retouching
- Custom Shadows