How to sell jewelry online? – Useful tips and Best places!

Updated on February 13, 2023 in Ecommerce by

How to sell jewelry online? – Useful tips and Best places!

Planning to sell jewelry online? It can be highly lucrative if done in a manner that’s effective and efficient. The jewelry industry is always the first one to enjoy the perks as well as the burns whenever there is a jump or dive in the economy.

As the economy flourishes, the first choice that the consumers invest in is the jewelry and fashion industry and it becomes the last choice whenever something like the pandemic hits the world.

As per the sources, in 2019, more than 29 million shoppers bought jewelry online. Also, Jewelry‘s industry tends to increase by $348.5 billion year by year and it was estimated to account for 40% of the market by 2020. However, the air of COVID possibly ruined the chances.

selling jewellery online

But, there is no doubt that the industry is going to flourish soon and is still crawling its way up to higher.

Businesses that are running online are definitely having an advantage over retail shops in 2020 and are going to have an upper hand in the upcoming years too as the online stores are more comfortable and safe.

Consumers can have their items delivered to their homes, explore the complete store from the comfort of their bed, pay online, and can proceed with contactless shopping and delivery.

All such comforts have marked a brighter future for online stores. If we look at the data, 95% of all the shopping will be done online by 2024.

With this, we can conclude that if you are a jewelry retailer, then it’s time for you to transit your business online. In this article, we will be giving you tips on how to sell jewelry online.

Doesn’t matter if you are planning to open an online jewelry store, trying to switch from retail to online, or already running an online jewelry business. This blog is going to help you sell jewelry online in a more effective way through several platforms.

So without further ado, let’s get started.

Tips to remember for selling jewellery online

When you sell jewelry online, there are a few things you need to be mindful of:

1. Presentation

sell jewelry online

What looks good, sells better! Online business is all about presentation and looks. When you sell jewelry online, the advantage for customers to see your product live is eliminated.

However, it is more harmful to your business than the customers as it kind of affects your sale if your product doesn’t look appealing over the site.

This means that to sell jewelry online, your product images need to look more captivating, compelling, and attractive, especially as compared to your competitors.

If your jewelry images are dull, blurry, and unattractive, then there is no way that your customers are going to look any further.

75% of online buyers depend on the product images to decide whether to purchase the product or not.

When you click your product images, make sure that your jewelry pieces are clean, dust-free, smudge-free, and the photo quality is superb.

If possible, learn how to photograph jewelry. Or to be at a more convenient side, hire the product photo editing service that can professionally transform your photos, and make their website ready.

2. Content

writing product description

When you start an eCommerce Business, We know that Content is the most powerful and oldest form of marketing, be it online or offline. The content doesn’t just relate to the written documents but also to the information that is given in the form of images and videos.

To sell jewelry online, make sure that your product description, blog posts that are related to it, and even what you write about on social media is professional, engaging, and of excellent quality.

Content is the way you promote your online business and spread the word about it. If your content fails to intimidate the consumers, then your business may struggle to beat the eCommerce competition.

So make sure that your content is fresh, unique, and engaging if you want to sell jewelry online effectively.

3. Variety

jewelry variety

One of the reasons why shoppers like to shop online is the availability of a variety of products in one place. They can sit for hours and scroll through the number of varieties to choose from.

If your website just has 100 options to sell jewelry online, then remember that there are websites that have thousands of options. When consumers do not see variety in one place, they simply switch to other websites that have better and more options.

Hence, when you open your own website, make sure that you try to put in as many products as possible.

However, if you feel that your website is not getting enough engagement due to less variety, then it is better to join hands with other websites that allow you to sell your products through them. We will be learning about such platforms further in this article, so stay engaged.

4. Service

Customer satisfaction

Providing service through a physical store is entirely different from providing service online. Customer satisfaction is the key element to survive in eCommerce competition.

If you succeed in winning your customers’ satisfaction then you will end up with improved conversion rates and a lot of loyal customers.

A study found that customer experience will overpower price and product as the key brand differentiator by the end of 2020. In fact, 86% of shoppers are willing to pay more if a business can provide better consumer service.

Keep your website fast-loading, user-friendly, check its layout and accessibility, take feedback, give offers, and take care of your customers to its best when you start to sell jewelry online.

When online business owners neglect taking care of their customers, it becomes one of the reasons why eCommerce startup fails. We know these all types of tips increase your sales for jewelry business.

What are the best platforms for selling jewellery online?

sell jewelry online

Even if you sell jewelry at a small scale online or if you have a well-established website, joining hands with third-party platforms is always beneficial to earn more profits and showcase your products on a large scale.

Such websites help you gain more profits and costs you a lot less as these are already established and have a large customer base. This eliminates the issue of generating more traffic and working hard in catching the eyes of the customers as you get to display your products to the audience which these platforms have already generated.

Hence, you save time and money over marketing your products on your own, as these websites do the work for you.

Also, if you do not have a number of varieties for your products, these websites display millions of products that belong to different sellers, and you get to become one of them.

So now, the only thing you need to focus on is your presentation so that you can make the customers choose your products over other sellers.

The best 5 platforms to sell jewelry online are:

1. Etsy

sell jewelry online on etsy

Etsy is the best place for art lovers as it allows people to buy and sell vintage and handmade products. So if you are the one who deals in unique, handmade, and vintage jewelry, then Etsy is the place for you.

The platform requires no big investment to start, there are no set deadlines to work with it, you can run your business from the comfort of your home, and it is very easy to work with.

If you feel that Etsy is the place for you to sell jewelry online, then we highly recommend you to How To Sell On Etsy For Better Growth.

2. eBay

sell jewelry online ebay

The place is not just to sell your second-hand items but a well-established marketplace to display your products. There are more than 160 million users of eBay, also you can list 50 products on eBay and it won’t cost you any fee.

The platform is trusted and most people use it as they believe that whatever they can’t find someplace else, they can definitely get it on eBay (or is it just us who feels that!?).

Here’s the link for you if you wish to learn about how to sell your products on eBay.

3. Amazon

selling products on amazon

Amazon is a giant in the world of eCommerce. It currently occupies the largest market share and is a potential competitor of every eCommerce store. The website encounters visits from more than 197 million people each month.

This makes Amazon an excellent place to sell jewelry online with the site’s confidence and market share. Many businesses consider Amazon to be the first choice when it comes to selling their products through a different platform. Higher than 50% of all Amazon sales are generated through third-party sellers.

Learn how to keep selling products on Amazon with these easy tips.

4. Shopify

Best shopify apps to increase your sale

Shopify is another most trusted place to sell your jewelry. It is reliable, efficient, and cheap, and it also offers amazing 24/7 customer support that always gets your back.

It promotes the selling of all kinds of handmade and professional jewelry. Another great advantage to selling jewelry online through Shopify is that it has its own built-in SEO that keeps your business growing.

With the Shopify POS app, you can view all your sales and inventory data and manage your jewelry business no matter where you sell.

5. RubyLane

sell jewelry online rubylane

More like Etsy, RubyLane is another place that lets people sell vintage clothes, fine art, vintage art pieces, and jewelry.

If you have a collection of vintage jewelry, stones, and shells then you are quickly going to fall in love with RubyLane.

The website monthly encounters 1 million visitors that explore more than 15M products. With already having a fanbase for jewelry, it becomes easier to sell your products.


The shoppers have chosen online stores to be the place to buy most of the products to save time and claim comfort. With time, the jewelry business has made its way to sell jewelry online. There are many retail stores that allow their customers to place orders and make purchases through their websites. In our previous article, we have written that jewelry photography tips for beginners.

If you own or want to sell jewelry online then there could not be a better time than this year to switch online and anticipate more sales.

The above article acknowledges you about all things you need to take care of and which platforms you can choose from to sell jewelry online. We hope that this article would be helpful for you to bring change to your business.

If you wish to learn more about eCommerce, product photography, Product Image Retouching, and how to grow online, subscribe to the PixelPhant email newsletter below.

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