205+ Jaw-Dropping eCommerce Statistics You MUST Know In 2022

Updated on January 2, 2023 in Ecommerce by Nishant Shrimali

eCommerce is a giant online buying and selling network that is used by billions of people across the world. There are currently more than 12-24 million websites present on the web, and many are getting created every single day.

Platforms like Amazon, Flipkart, and many other online shopping platforms have changed the way we shop. Shopping has never been so easy, convenient, and quick as it is now.

If you sell products online or are even just a keen online shopper, there are many such eCommerce statistics that you must know to stay updated and steer your eCommerce business growth in a direction that boosts eCommerce sales.

Here are some of the best eCommerce statistics for 2022 sorted just to help you grow your eCommerce.

205+ Best eCommerce Statistics for 2022 to Stay Trendy

Trending eCommerce Statistics

In the following eCommerce statistics, you will find some of the most trending eCommerce statistics for 2022, which are sorted to keep your business in the eye of your customers and learn about their new preferences. Let’s see what your customers wish you to know.

1. 54% of customers prefer Chatbots over human assistance. (ZDNet)

2. 15% of online shoppers have experienced voice-assisted online shopping. (Walker Sand)

3. Around 77% of the young customers reported looking to incorporate voice assistants into their lives. (Walker Sand)

4. A total of $60 Billion on Augmented Reality is to be spent by businesses. (Invespcro)

5. 55% of consumers have bought an item from social media. (RetailDive)

6. Instagram is said to have the highest engagement rates among all social media platforms. (webstrategiesinc)

7. Facebook Posts with images have 53% more likes. (Niel Patel)

8. The groceries and food industry saw the biggest hike in online sales, with 605% growth from January to April 2020. (Wix)

9. In August 2020 eCommerce gift stores saw over 490% year-over-year growth in GMV. (Wix)

10. Despite the coronavirus, 87% of global customers still shopped for Christmas and other seasonal holidays. (Rakuten)

11. 38% of buyers say that they are now more relaxed using digital technology than before lockdown. (Wunderman Thompson Commerce)

12. 72 percent of Millennials approve of re-targeting by sites. Millennials are also the group that spends the most money online. (VWO)

13. On average, 52% of eCommerce stores have omnichannel capabilities. (ThinkWithGoogle)

14. 61% of brands still aren’t using AR technology. (Digital Marketing Institute)

15. Shoppers buying products via chat is expected to reach $142 billion by 2024, growing from $2.8 billion in 2019. (Juniper Research)

16. 38% of buyers are more inclined towards buying from a company if they offer live chat support. (CrazyEgg)

17. 32% of shoppers will pay more for a product from a sustainable brand. (Nosto)

18. 75% of U.S. houses will own a smart speaker by 2025. (Loop Ventures)

19. 96% of small-scale organizations using eBay in the US export to an average of 17 countries.  (eBay)

20. 65% of 25-49-year-olds speak to their voice-assistants at least once a day. (PWC)

Social Media Statistics

Following social media, eCommerce statistics are focused to help you channelize your social media efforts as per the trends and the way your audience.

1. 25% of US consumers consult social media before purchasing a gift for their loved ones. (nChannel)

2. eCommerce businesses with a social media presence have an average of 32% improvement in sales than those that don’t. (BigCommerce)

3. An average eCommerce site publishes 4.55 posts per week on their FB page. (BigCommerce)

4. 74% of shoppers rely on their social networks to make buying decisions. (Kinsta)

5. 85% of orders from social media platforms come from Facebook. (Shopify)

6. The no. of marketers sharing video content over LinkedIn is set to rise to 65% in 2021. (DreamGrow)

7. Worldwide ad spending on FB and Instagram combined will reach nearly $95 billion annually in 2021. (eMarketer)

8. Posts with images get 53% more Likes, 104% more comments, and 84% higher CTRs. (Neil Patel)

9. 75% of Instagramers have taken an action, such as visiting a site, after looking at an Instagram advertising post. (Locowise)

10. The AOV for online shoppers coming from Instagram is $65.00, followed by FB ($55), Twitter ($46), and YouTube ($38). (Shopify)

11. Social media posts with 80 characters or less get 66 percent more engagement. (Neil Patel)

12. Social Media is the second-most used channel for product research (GlobalWebIndex)

13. 40% of shoppers have bought via Facebook, 13% have bought through Instagram and 12% have made a purchase via Pinterest (Avionos)

14. 60% of Instagrammers say they discover new products on the app. (Instagram)

15. 74% of people who use Facebook are high-income earners. (PEW Research)

16. 95% of adults, who are active online users, will follow a brand on social platforms (SocialMediaToday)

17. A global October 2019 survey of eCommerce decision-makers revealed that 25% of eCommerce companies planned on selling directly through social media in 2020 and so on. (Statista)

18. 53% of eCommerce brands in Italy intend to increase their investments in social media, while only five percent signaled the intention to decrease the investment. (Casaleggio)

19. FB pages belonging to the eCommerce business with over 254 million fans had the largest number of fans in India. (Statista)

20. 80% of Instagramers consider using the app when making a purchase. (adespresso)

Customer Experience Statistics

Customer experience plays a vital role in keeping the business sustainable. The following eCommerce statistics would help you understand the do’s and don’t, to improve your eCommerce.

1. Shipping taxation scares shoppers off even if the price is comparatively low. For example, only 43% of the respondents are willing to make a purchase if the shipping cost is $2.99. On the contrary, the percentage increases to 77% if the store offers free shipping. (Clutch)

2. 74% of buyers would not consider buying if the company doesn’t provide free return shipping. 63% also mentioned that the lack of a return policy can cause them to leave the website. (Narvar)

3. The conversion percentage for sites that load under 2 seconds are between 8.11% and 4.64 percent. This number falls by around 1.2 percent with each additional second. (Portent)

4. 60% of shoppers will leave your store if they can’t find what they were looking for in the first place. (Coveo)

5. The top two characteristics of a positive experience with an online store were easy delivery process (60%) and fast shipping speed (76%). (Marketing Charts)

6. Offering free delivery motivates 9 out of 10 customers to buy. (Review 42)

7. 83 percent of US smartphone users say that product photography is “very” and “extremely” influential to make final buying decisions. (FieldAgent)

8. 80% of customers stop doing business with a company due to poor customer experience. (Hubspot)

9. 45 percent of consumers will abandon an online transaction if questions or concerns are not answered. (VWO)

10. 58% of shoppers want a hassle-free “no questions asked” return policy (Invespcro)

11. For 73 percent of shoppers, customer experience is an important factor in their buying decisions. (PWC)

12. Personalized eCommerce consumer experiences on-site or through marketing platforms can boost revenue by 25%. (BCG)

13. 76% of consumers expect companies to understand their needs. (Hubspot)

14. $1.6 trillion is lost every year because of poor customer service. (Accenture)

15. Consumers will spend 17% more for a better experience. (Hubspot)

16. Consumer-centric companies are 60% more profitable than companies that aren’t. (Hubspot)

17. 96% of consumers say customer service is crucial in their choice of loyalty to a brand. (Microsoft)

18. 77% of shoppers view brands more favorably if they seek out and implicate customer feedback. (Microsoft)

19. Offering a high-quality consumer experience can lower the cost of serving consumers by up to 33%. (Deloitte)

eCommerce Statistics for SEO

SEO or search engine optimization has always been a key concern of marketers and eCommerce. Following eCommerce, statistics are focused to help you know more about the search engine and how it is evolving with time.

1. About 93% of all online activities on the internet start with a search engine. (Forbes)

2. Google receives about 40 to 60 billion searches every single month in the US alone. (Moz)

3. It has been observed ṭhat Search engines generate usually 300% more traffic for websites than social media. (SMA Marketing)

4. About 14.6% of the SEO-generated leads are converted into sales. (Crazy Egg)

5. On average the length of the content on the first page of Google is 1,890 words. (Backlinko)

6. When compared Youtube is the second largest search engine after Google itself. (SMA Marketing)

7. There are about 16% to 20% of daily search queries on Google that have never been asked or searched before. (Internet Live Stats)

8. It is expected that 55% of households in the US and the UK will own a smart speaker device by 2022. (OC&C Strategy Consultants)

9. 46% of all Google searches are local searches. (GO-Globe)

10. It has been observed that 76% of people who do a local search visit the local business within the range of five miles of their location. (Think with Google)

11. The Mobile searches for the “stores open now” or “food open now” have grown up  2.1 times in the past year. (Think with Google)

12. 67% of mobile phone users, as well as, 72% of computer and tablet users prefer to see customized ads to their city/zip code. (Search Engine Watch)

13. The growth of location-targeted mobile advertising is expected to grow to about $32 billion by 2021. (LSA Market Landscape Report)

14. Updating and republishing the old existing blogs with new images and content can help you increase your organic traffic by about 111%. (Backlinko)

15. 61 percent of US customers have been influenced by a blog post to make a purchase. (Tech Client)

16. According to 41% of large companies, link building is among the most challenging SEO tactics. (Ascend2/Collective)

17. Adding blogs to your website can improve your chances of ranking higher in a search result by 434%. (webpresencesolutions)

18. The estimated spending related to the Search engine is to hit over 80 billion dollars by 2020. (searchengineland)

19. 61% of online brands prioritize growing an organic SEO presence (Hook Agency)

20. If a website is performing poorly 46% of visitors don’t revisit it again.(websitebuilderexpert)

21. 64% of the consumers who go through unsatisfied customer experience with one site, they will shop at some other place at net time. (websitebuilderexpert)

22. Even a second delay reduces customer satisfaction by 16%. (websitebuilderexpert)

Mobile eCommerce Statistics

Over the years, mobile phones have been a go-to device for literally every online practice. Following mobile eCommerce, statistics are focused to help you understand the use and new trends that your customers are following with their devices.

1. Mobile traffic contributes 70% of all visits and 55% of the revenue to eCommerce stores. (Wolfgang Digital)

2. 11.93 percent of mobile phone users are likely to click on the first set of results when doing a “near me” search. (Uberall)

3. 96% of mobile search traffic is generated over Google. (HubSpot)

4. 40% of consumers will move on to another website if the first search result isn’t mobile-friendly. (Transaction)

5. 42 percent of brand interactions on mobile devices begin with a Google search (bluecorona)

6. In 2021, 53.9% of all retail eCommerce is expected to be generated via mCommerce. (Statista)

7. 90% of the time spent on mobile is spent on apps. (Flurry Analytics)

8. 65% of shoppers compare prices on mobile while in a physical store. (KPMG)

9. Conversion rates from mobile applications are 3 times higher than mobile websites. (Marketing Land)

10. Consumers who have a negative experience in your mobile store are 62% less likely to buy from you in the future. (Google)

11. 53 percent of smartphone and tablet owners will make purchases on company-specific apps. (Invesp)

12. 32% of customers changed their minds about buying items after checking out product information on their mobile phones within a physical store. (Invesp)

13. 94 percent of Facebook Ad revenue comes from mobile (Facebook)

14. By 2021, mCommerce sales will account for more than half of all eCommerce sales. (Sleeknote)

15. Users who have a negative experience on a mobile site are 62 percent less likely to purchase from that business in the future. (PixelUnion)

16. The bounce rate will increase drastically if the mobile page loading time is longer. (ThinkWithGoogle)

17. 52% of customers say a negative mobile experience makes them less likely to engage with a company. (ThinkWithGoogle)

18. The average value of the order placed using smartphones is $79. (Statista)

19. 67% of shoppers prefer using a mobile website over an app. (ReadyCloud)

20. Over a 2 years period, there was a 200%+ growth in mobile searches for “open” + “now” + “near me.” (Think with Google)

Marketing Statistics

Marketing plays a crucial role in helping you grow your eCommerce. Following eCommerce statistics are sorted down in order to help you understand the new and important roles of marketing tactics that you can follow too in 2021.

1. In search results Google Shopping Ads Gain about 85.3% Clicks on Paid Search results. (Smart Insights)

2. From the total visitors 82% of the visitors on the site dislike pop-ups. (learn.g2)

3. For every $1 spend on Google Ads, businesses make an average of $2 of income. (Google)

4. On Google Paid ads have a CTR of 11.38%. (Sparktoro)

5. According to a survey about 81 percent of consumers trust the advice of friends and family over businesses. (hubspot)

6. By practicing omnichannel marketing, a site can boost customer retention rate by 90%. (Omnisend)

7. In order to improve the conversion rate, only 17% of marketers are using A/B tests for landing pages to improve conversion rates. (HubSpot, 2020)

8. About 64 percent of marketers admit they actively invest time in improving the SEO of the site. (HubSpot, 2020)

9. About 70% of marketers who responded said, SEO is much better than PPC in order to generate sales. (Databox)

10. There was an increase in eCommerce ad spend of 115% (Q3 2019 vs. Q3 2018) and Amazon was a key player. (Marin Software).

11. 49% of online consumers say they use Google to find new products. (Think with Google, 2019)

12. Google uses 810 unique Search Engine Result Page (SERP) features. Out of which, 161 are found on more than 0.2% of keywords. (seoClarity, 2020)

13. 70% of digital marketers are actively investing and putting their efforts in content marketing. (HubSpot, 2020)

14. Blogs are among the primary three forms of media used in content strategies today. 

15. Almost 43% of eCommerce organic traffic comes from Google search results and 26% comes from Google Adwords (99firms, 2020)

16. Only about 27% of the consumers go through a blog post thoroughly, while 73% of people admit to skimming blog posts. (HubSpot, 2017)

18. After watching a video, 64% of the online consumer are more likely to purchase a product online (Lauro Medija, 2020)

19. Majority of the traffic (about 83%) to marketing blogs comes from desktop. (SEMrush, 2019)

20. Almost 24% of Business consumer marketers believe that paid searches show the biggest impact on revenue across all digital tactics. (99firms)

Growth & Scope of eCommerce Statistics

eCommerce is booming rapidly. Though some might still prefer shopping in-store, eCommerce platforms are here to stay probably as long as people would like to shop.

1. eCommerce is estimated to generate $4.5 trillion in retail sales by 2021, which is twice the amount of numbers recorded in 2017. (Hostinger)

2. Estimations reveal that eCommerce will contribute around $6.452 trillion in sales by 2023. (eMarketer)

3. In the US, WooCommerce takes up 23% of eCommerce platforms market share, followed closely by Shopify (21%) and Wix (15%). (Oberlo)

4. Shopify powers more than one million merchants in 175+ countries and has processed an extreme $172 billion in sales to date. (Shopify)

5. Printify, a print on demand solution, boasts a solid 300,000 number of clients. (Printify)

WordPress powered eCommerce platform WooCommerce claims to host around 840,000 stores. (SimilarTech)

6. Shopify hosts around 820,000. (SimilarTech)

7. eCommerce stores should expect a 265% growth rate, from $1.3 trillion in 2014 to $4.9 trillion in 2021. (Beeketing)

8. In 2019, eCommerce sales globally amounted to 3.53 trillion US dollars and e-retail revenues are estimated to grow to 6.54 trillion US dollars in 2022.

Email Marketing Statistics

Email is one of the most sophisticated forms of communication for businesses to communicate with their customers. How? Let’s look at these email eCommerce statistics to find out.

1. Email Marketing Has 122% ROI. (lyfe marketing)

2. Abandoned cart follow-up emails have an average open rate of 45%. (Moosend)

3. Marketers report a 760% increased returns from email when moving to segmented campaigns. (Campaign Monitor)

4. Personalization of messages is the number one tactic used by email marketers to improve results. (HubSpot)

5. 35% of marketers choose to send 3 to 5 emails per week to their customers. (HubSpot)

6. Promotional emails are the most common types of email that marketers are investing in. (HubSpot)

7. The number of email users worldwide is set to grow to 4.48 billion users by 2024. (Statista)

8. A study was done taking a thousand small business owners, email marketing was ranked as the 2nd most effective medium for building brand awareness. (Campaign Monitor)

9. Tuesdays see the highest email opening and email unsubscribing rates. (Campaign Monitor)

10. Across all email service providers, the average email deliverability is 79.6%. (EmailToolTester)

11. Mobile-friendly email is the 2nd most-used technique email marketers use to improve their performance. (HubSpot)

12. Out of all emails opened on mobiles, 66% are read for more than 8 seconds. (Litmus)

13. 40% of people 18 years old and under will always open an email on their mobile device first. (Campaign Monitor, 2019)

14. iPhone and Gmail are the most popular users for opening emails over mobiles. (Campaign Monitor)

15. Mobile readers who open their emails a second time from their computer are 65% more likely to click through. (Campaign Monitor)

16. Almost 25% of people who open an email on mobile will open it again: 70% will stick with their mobiles, and 30% will move somewhere else. (Campaign Monitor)

17. 40% of shoppers say they have at least 50 unread emails in their inbox. (Sinch)

18. Personalized email subject lines can get a 50% higher rate compared to emails without personalized subject lines, yet only 2 percent of emails employ personalization. (Yes Marketing)

19. Adding the word “because” to your outreach emails can boost the response rate by 45 percent. (Backlinko)

Shopping Cart eCommerce Statistics

Your abandoned cart customers can be your most potential ones. These folks are already familiar with your products and website and have even liked the products that they’ve added. Understanding the shopping cart eCommerce statistics can give you a little bit of an idea of how to handle these.

1. 69.5% is the average cart abandonment rate. (Baymard)

2. Extra costs, such as shipping fees, are the biggest reason why customers abandon their carts online. (Baymard)

3. 55% of customers will leave their cart if they find “high” costs linked with the transaction. (Baymard Institute)

4. 28 percent of shoppers will abandon carts immediately if they are asked to create an account first. (Baymard Institute)

5. Shoppers coming from mobile have an even higher abandonment rate of 85.65%. (Bariliance)

6. eCommerce brands lose $18 billion in sales revenue every year due to cart abandonment. (Dynamicyield)

7. Checkout optimization can increase conversions by 35.62%. (Baymard)

8. 55 Percent of customers will abandon carts if they have to re-enter their credit card or shipping information. (Sleeknote)

9. 46% of customers abandon their carts because a discount code doesn’t work. (Sleeknote)

10. Using retargeted ads can send 26 Percent of customers back to your site. (Invespcro)

Payment Statistics

In the end, it’s all about money. Your customers must feel secure while making payment for an online transaction. Here are some payment-related eCommerce statistics to understand what consumers feel when it comes to online shopping transactions.

1. About 44% of eCommerce Shoppers Prefer Using Credit Cards Around the World. (Paysafe)

2. Digital wallets make up 58% of all online eCommerce transactions in the Asia-Pacific region. (businesswire)

3. About 88.7% of consumers who usually choose PayPal during the checkout always finish their purchase. (braintreepayments)

4. The conversion rate of PayPal is 60% higher than other digital wallets with 346 million active users and growing. (Statista)

5. About 41.8% of online transaction volume worldwide are accounted for Digital For Digital and mobile wallet payments. (Statista)

6. 40% of online shoppers affirmed using PayPal as the preferred payment method worldwide. (Statista)

7. Apple Pay and Paypal are among the most common mobile wallets. (PYMNTS, 2020)

8. eWallets is the most preferred payment method of online shoppers with 36% followed by credit cards (23%) and debit cards (12%). (Worldpay Global Payments Report)

9. Even though in a survey half of survey respondents believed it’s unsafe to save financial information when making purchases, 64% of US cardholders do it anyway. (Let’s Talk About Money, 2019)

10. Visa credit card of choice is the choice of  57% of U.S. shoppers. (Worldpay Global Payments Report)

11. Becoming mainstream in most markets, mobile payments are expected to pass the 50%pass the 50% milestone by 2026. (Small Biz Genius, 2019)

12. One-third of the Gen Z-ers wishes to share their online transaction on social media, compared to only 3% of baby boomers. (financeonline)

13. Mobile banking apps are used by 69% of Gen Z-ers on a daily or weekly basis, while only about 17% of baby boomers are interested in using mobile banking apps. (financeonline)

14. Online payment statistics show us that 82% of Generation Z consumers owning a smartphone do online shopping. (financeonline)

15. 26% of consumers that have smart voice assistant devices have used them to make an online transaction. (Transaction Network Services)

16. More than 30% of US consumers make a purchase via voice assistants. (OC&CS)

17.  Almost 70% of consumers state that they are not comfortable making an online transaction through voice assistants due to security concerns. (financeonline)

B2B eCommerce Statistics

B2B is an essential part of eCommerce. Without this, it couldn’t be easier for large organizations to operate swiftly. Here are some B2B eCommerce statistics that show the role of business to business operations in the eCommerce industry.

1. Nearly 50 percent of B2B companies invest 10 percent or more of their annual budget in marketing. (99firms)

2. On average, B2B researchers do 12 searches before engaging with a particular brand’s site. (99firms)

3. 90% of best-performing B2B content marketers put the audience’s informational needs on priority. (99firms)

4. 80 percent of all B2B leads get generated on LinkedIn. (99firms)

5. Most B2B shoppers are already 57 percent passed through the purchasing process before the first meeting with a brand’s representative. (Accenture)

6. 90 percent of B2B shoppers now turn and twist through the sales funnel, looping back and repeating at least one or more actions in the customers’ journey. (CMO)

7. 67% of purchases are influenced by digital even in manufacturing and industrial industries. (Google)

8. The top reason why business consumers have limited engagement with B2B sellers is that marketers are sending them too much content that is not relevant to them (34%). (KoMarketing)

9. More than 50 percent of B2B search queries today are made on smartphones. (Google)

10. Mobile marketing can boost time to B2B purchases by 20%. (BCG)

11. 79 percent of B2B marketers give credit to email as the most effective distribution medium for demand gen efforts. (Content Marketing Institute)

12. In B2B organizations, organizing events help generate the most leads, while case studies help convert and accelerate the most leads. (Marketing Charts)

13. 85 percent of B2B marketers say lead generation is their most essential content marketing goal. (Ring Lead)

General eCommerce Statistics

Let’s look at some of the common eCommerce statistics to get an insight into how the eCommerce industry works in all aspects.

1. 53% of consumers conduct online research before making a purchase (ThinkWithGoogle)

2. Almost 49% of eCommerce Shoppers visit Amazon in order to Search for Products (eMarketer)

3. The Highest Average Order of Value is from Desktop eCommerce Purchases. (Kibo)

4. Around 95% of all purchases will be made online by the year 2040. (review 42)

5. Around 2.14 billion people around the world are expected to purchase goods and services online in the year 2021. (Statista)

6. The eCommerce sales accounted for about 14.1% of all retail sales around the world in 2019. The percentage is expected to reach 22% by 2023. (Statista)

7. 75% of online shoppers wish to buy the products in their native languages. (Shopify)

8. When done right push notifications can get 20% CTR. (GalifoNet)

9. The eCommerce sales around the world are expected to reach $4.8 trillion by 2021. (Statista)

10. The ability to shop at all hours of the day, is the number one reason why people shop online. (Oberlo)

11. Before making an online purchase, 81 percent of shoppers do online research. (Oberlo)

12. Over 75% of people are making an online purchase at least once a month. (Statista)

13. From Thanksgiving to Cyber Monday, the average order values (AOV) are around $140. (Statista)

14. Almost 32% of shoppers are ready to pay more for a product if a brand that they believe is committed to sustainability. (nosto)

15. About 75% of environmentally-conscious shoppers want brands to reduce the amount of packaging they use. (nosto)

16. 46% of consumers in a survey, confirm the inventory online and visit the store. (Think with Google, 2019)

17. Compared to women, men spend more online.(Men- $220 vs Women- $151). (99firms, 2020)

18. Before deciding to make a purchase, 86% of women will look at social media. (Omnicore Agency, 2020)

19. Shoppers between the age range of 45 and 54 years, & 55 and 64 years, account for the greatest omnishopper growth. The spending of these age groups has increased by roughly $20 billion year-over-year. (Nielsen, 2020)

20. Omnichannel consumers are younger, more educated, have higher incomes compared to any other consumers online. (PYMNTS, 2020)

21. Globally B2C online sales are expected to hit $4.5 trillion by 2021. (Shopify Plus, 2019)

Conclusion

eCommerce statistics gives us a factual analysis of how the industry works in all kinds of aspects. I hope that you must’ve found this article informative and helpful.

Have you seen a change in any of the eCommerce statistics lately? Do let us know in the comment to update them in our list too!

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