Updating a current website, or moving it into a new content management software can be difficult than launching a new website. Here the majority of efforts are to be invested in getting all the important details related to launching. These projects need close and effective communication with people and teams to avoid the customer's difficulties and user experience.
Developing a new website for an online e-commerce store can be frustrating and has to undergo smooth processing without a pull. Before launch, it is important to ensure that the entire product lists have been uploaded. And the marketing plan for product promotion has been executed.
Take an analytical approach to the e-commerce launch checklist in spite of working without an aim to initiate a business and hiring thoughts.
Importance of having an eCommerce Pre-launch Checklist
It is natural to miss a crucial step in any business website launch, and so a work checklist can offer a helping hand to decrease the ambiguity in the launch process.
The statistics from the England Medical Journal have declared that effective checklists initiate decreased complexities and mistakes in health matters. Improvised checklists are decisive and efficient, and are easy to use in the most complex situations.
These checklists offer reminders for the crucial steps missed by qualified professionals and help with a more practical approach.
So, we are discussing 10 steps here to be included in the checklist before launching a website:
1. List of resources, roles, and responsibilities
- Create a project management launch checklist for your very website. Including the website content to be written and major calls-to-action, to be created.
- Make a master plan of vitals for the launch and the deadlines to finish the launch. Now you can assign actionable resources to the team. There is no need for a large folk of employees to launch the website.
- Include the content marketers and graphic designers, finalizing the website look, on the list. Besides, include the technical team possessing all the back-end functionality.
- Layout a constructive launch plan for each team, to be assigned work, to make sure everyone stands at the same pace.
2. Website content should be e-commerce plus
When at the end of creating and effectively building your site, visible content mistakes may lower down the readability score for the user. Readability scores should be high for the common should have an understanding of the content. A tool like Grammarly can brush word to word content, product description, and a great title to ensure that there is no mistake overlooked.
3. Prepare backups for tough times
Have records of everyone involved in site launch to avoid the negative probabilities and be ready with the back-up if things go wrong. E-commerce website launch checklist is itself a backup procedure for not missing out on important vital steps.
4. Add a custom domain for the store
With the shift to a good domain name, the user experience of an e-commerce website will surely improve. You can get a low price and high-quality domains from Namecheap, Hover, or Uniregistry to provide a unique, and professional domain.
5. Website store with an accessible email address
You can create the emails with your domain in case you possess a custom domain for your e-commerce website store. If this is the case it will allow specific customers to mail directly to the store, and forwarded to your address.
The process of email hosting is a distinct part to reply to using domain-specific email than to use the Google Apps services or Fastmail. We choose Fastmail because of its unique assistance for premium and privacy-focused options, as discussed in the From This to That: 15 Popular Apps We Left for Greener Pastures article.
6. Customer support help desk
After you set up an email, install a help desk to improve the email support system of an e-commerce website store. Try to set up a public email link in [email protected] format and forward the same to your helpdesk email. It is recommended to use Help Scout's easy to use tool with free for one email inbox.
7. Set a date for an e-commerce store launch
After attaining all the knowledge about the launch essentials, set a website launch date. After adhering all the essentials give month break, unlike agencies allowing months for research, designing, and development of the e-commerce website.
8. Activate the sales funnel
With a mindset to sell the products through social media platforms or the blog, make sure to install buttons, on either of the related sales channels as per your preference.
The platforms can be the Pinterest Buyable Pins, Facebook Shop tab, or the WordPress blog buy button. Get them in working order to get ready to launch an e-commerce website store.
9. Staging up the site
Staging sites is a clone of your website to create content ideas, with code changes before they go website live. This way you can play well with identical updates to those to be live soon. This works best to ensure while any change is done, you don't crash your website or restrict something.
10. Install business apps
Try ensuring that all the related apps are installed on your e-commerce store, for the best beginning. This step decides upon the type of service you will be handling. It can be your customer loyalty program, opt for an inventory management tool or any social sharing app.
But you should stick around only to the important ones, don’t go app crazy. With new apps installed, it is possible to slow down store speed, so pick only the ready to work ones. A glance at the best business apps to sum up an articulate, find the best app, to boost your e-commerce website launch process.