Fashion SEO: Tips To Scale Your Apparel Ecommerce SEO

Updated on November 1, 2022 in Marketing by

Fashion SEO: Tips To Scale Your Apparel Ecommerce SEO

Fashion SEO that is optimizing your apparel eCommerce SEO is key to organic sales. In other mediums where the cost of customer acquisition is rising rapidly, fashion SEO stands out.

Does this mean there is no cost?

The cost is there. But unlike other channels where for each sale, you pay a percentage, there is only the initial cost of your fashion SEO.

In this article, I am sharing with you how within the next three to four months, grow your traffic and start getting organic sales. So without any further ado, let’s get started with this actionable guide.

Why fashion SEO is different?

Normal SEO is and maybe all about traffic and leads. No denying that it takes a lot of effort for even that, but when it comes to fashion SEO, challenges increase.

You are (normally) managing more pages, and optimizing category pages, you can’t increase the number of words to rank, you want immediate sales and more.

In addition to all this, you have to make sure your site is visually attractive and builds trust among the customers.

Fashion SEO means optimizing the fashion eCommerce to improve organic ranking in eCommerce search results. At the same time, it is important that we optimize the eCommerce site for a good customer experience and high sales.

SEO Fashion Ecommerce Tips

Using Ecommerce Schema

Using Ecommerce Schema

Schema markups are a way to inform the search engine about the content on the page. It tells the search engine what the page is about, what the intent of the page is, and what actions will visitors take, once they land on that particular page.

There are many search engine schemas for various purposes. When it comes to Fashion SEO, the most important ones are

  • Product Markup: Product markup is used on the product page so that Google can provide details regarding the price, rating, image, and availability of the product in the search engine.
  • Sitelink Search Box Markup: The markup adds an eCommerce search box in the search engine right below the brand. This allows customers to quickly search for any products right from the Search Engine Result Page (SERP).
  • Breadcrumb Markup: Breadcrumb markup showcases the position of the page in the hierarchy of eCommerce. This is used to make it easy for customers to navigate and explore other products.

Optimizing For Core Web Vital

Optimizing For Core Web Vital

Core Web Vital is currently one of fashion SEO’s most important ranking factors. Google has made it very clear that in order to rank high in the search results, sites must ensure the best on-site customer experience.

Core Web Vitals are measured on mainly these three metrics. 

  • Largest Contentful Paint (LCP): LCP is metric that reports the time it takes to load the first image or block when someone lands on the page. Ideally, it should take less than 2.5 seconds to load the complete first visible block on the page.
  • Cumulative Layout Shift (CLS): CLS is a metric that tracks the stability of your web page. In simple words, it tracks how often your web page changes once it loads. This is to ensure that users can interact easily and that elements of the page don’t move after loading.
  • First Input Delay (FID): FID is a metric that tracks how fast your site starts responding to the action that users take. Once the site starts to load, and users click on the like button, how fast your site will be able to respond to that action.

Since fashion SEO revolves around customer experience, it is very important that you ensure the technicalities are done right.

Optimize Visual Content

Optimize Visual Content
Source – H&M

Visual content, that is your product image, banners, etc is a way for your customers to interact with your eCommerce. They are used to show how the product looks, and build trust among the customers.

Even from a fashion SEO point of view, you must make sure that you are high-quality product images to let your customer interact well.

The best advice here would be to keep your product images consistent and use web-optimized jpg to keep the size of your image low.

This will make sure that your image loads fast, it easy for the customers to interact with it, and hence send positive SEO signals to search engines.

Optimize Store Architecture

eCommerce site structure

Just like a real store, where all your products are well organized on their shelves and hangers, your online store must be organized. It is among the good fashion SEO practice that both search engines and customers appreciate.

Each product should be well categorized and optimized according to the uniform architecture of the site.

You can consider the following chart as a good representation of how you should organize the products.

As you can see, your home page is always at the top of the pyramid. Then are your main categories of the products like Shoes, Apparel, Accessories, etc.

Next are your subcategories to future organize the products. These categories could be Adidas, Nike, Man, Women, Kids, Dress shoes, etc.

And lastly, at the base of the pyramids are the product.

This fashion SEO store architecture makes it easy for the search engine to categorize the products and understand your eCommerce better.

Build Backlinks With Sales

Build Backlinks With Sales

Backlinks are important. Even Google has admitted that the number and the quality of backlinks is an essential metrics that are tracked for the ranking of a website.

But again, fashion SEO is more than just ranking. That is why it is important that people link to your sites organically and you get sales from them.

Here, the most effective method is using Affiliate marketing for your fashion eCommerce. You can start an affiliate program of your own, and motivate bloggers to link back to you.

Not only will this organically push your bloggers and social media influencers to link to you, but will also begin a new sales channel.

Start Content Marketing

Start Content Marketing

Starting an eCommerce is no more just about sales. It is about building connections and a community with the customers. And while there are many ways to get started, one of the most effective ones is starting content marketing for your eCommerce.

More specifically, integrating blogs can really help you manage your fashion SEO much more easily. On the one hand, where you can’t increase the number of words on the category and product page for a good customer experience, blogs give you a good opportunity.

You can share the trends, new releases, what celebs and influencers are wearing, and various other topics that can engage your customers. While doing so, also make sure that you promote your blogs and motivate readers to share them as well.

Bonus Read

Above we have discussed some advanced actionable steps that you can take to improve your fashion SEO. And while all these are priorities, you must remember that SEO is a continuous process.

There are new guidelines every week and it is important to be aware of them to improve your eCommerce SEO and customer experience.

Speaking of which, in the article, we learned about the importance of eCommerce product images. From making them look eye-catching to ensuring the proper image SEO everything must be done right.

That is where PixlPhant can help you. PixelPhant is a leading eCommerce product photo editing service, working with some of the fastest-growing fashion brands. Get your product images edited today. Take a free image editing trial now.

Beautiful product images across your website.

Background Removal, Clipping Path, Color Correction, Cropping & Resize, Retouching, adding Shadows, and more.

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