What Is eCommerce Conversion Rate Optimization?

Updated on February 4, 2023 in Ecommerce by

What Is eCommerce Conversion Rate Optimization?

CRO or Conversion Rate Optimization is the process of optimizing a website or landing page experience in accordance with visitor behavior on the site.

Conversion Rate Optimization is done to improve the possibility of the customer to take the desired actions on the respective page, that is, they convert.

Ecommerce has now become a highly competitive industry. Every eCommerce business owner is thriving to increase traffic on his website. Sadly, the traffic is very inconsistent and it’s not easy to survive the competition.

It isn’t hard to create a website. There are almost 12-24 million websites that exist on the web. However, not every website gets to stand out and earn profits. In fact, the data says that more than 70% of such websites are shut within a year.

Thus, it becomes necessary to implement a few eCommerce Conversion Rate Optimization techniques. It makes sure that your visitor is hooked as soon as he lands on your website.

But, what are these techniques? Most eCommerce business owners neglect CRO as they feel that it’s something overcomplicated and it would be difficult to involve it in their business.

However, utilizing eCommerce Conversion Rate Optimization is pretty easy and highly effective to boost your eCommerce business growth. How? Let’s find out.

10 Easy To Implement Conversion Rate Optimization Ideas For Higher Conversions

1. Define your target audience

eCommerce Conversion Rate Optimization

Though you want as many customers as possible, you must understand that not everyone can be your customer. It’s crucial that you identify who is your target audience and channel your efforts towards them only.

Create your own buyer’s personas and form strategies accordingly. Look for certain things like:

  • Your buyers’ age
  • Gender
  • Interests
  • Income
  • Location
  • Education background, and more

Segmenting your audience based on demographics helps you strategize the correct ways of approaching your audience. For example, if you’re running offers on men’s clothing, then it won’t be useful to share similar emails with your female audience.

This is a basic eCommerce Conversion Rate Optimization measure you must take if you’re looking to increase sales efficiently.

2. Make your website user-friendly

eCommerce Conversion Rate Optimization

The experience of shopping on your website must be hassle-free and seamless. Make sure that your website is easy to access. A few things to be mindful of are:

  • Your website loading speed is not more than 3 seconds
  • The necessary options like a search bar, sort and filter options, cart, and contact details are easily visible
  • The fonts used must be easy to read
  • Your overall website has a pleasant color scheme
  • Your website is not too cluttered
  • Your website is mobile-friendly
  • You offer multiple payment options at the checkout
  • Your checkout page is well-optimized

3. Craft amazing copywriting

eCommerce Conversion Rate Optimization

Copywriting is one of the most powerful tools that boost conversions. An engaging and convincing copywriting is the key ingredient behind the success of many big brands like Rolls Royce, Nike, and Coca-Cola.

This doesn’t just apply to your product pages. Create engaging copy for your landing page, social media accounts, and ads.

Along with this, it’s also important to provide your customers with complete and correct details about your brand, products, and services.

Write all the product details thoroughly – Be specific and relevant.

4. Use captivating product images

eCommerce Conversion Rate Optimization

Humans are visual creatures. Whatever you have on your website, the first thing to catch your attention is the images.

As per the Kellyheckphotography, more than 60% of the shoppers are more likely to consider a business with good quality product images.

The quality of your images reflects the quality of your brand. If you’re using dull and unattractive images, you can’t expect to gain engagement.

Make sure that you’re using high-quality, captivating images.

However, being an eCommerce business owner demands you to handle a lot of things and you might not be able to give enough attention to your images.

For such things, I recommend that you outsource the things whenever possible and let the professionals handle them. Hiring a product image editing service to make your photos website-worthy is a great example of Conversion Rate Optimization.

5. Place necessary CTAs

eCommerce call to action

Having customers perform the desired action is the primary goal of eCommerce  Conversion Rate Optimization and a great way to initiate this is through a powerful Call To Actions.

Don’t simply let your visitors leave. Direct them to do something. It could be as simple as asking your visitors to like or comment on your blog, asking them to refer a product to their friends, or subscribing to the newsletter.

CTAs are amazing to steer your customer actions. However, using sales CTAs like ‘Buy Now’ or ‘Subscribe Now’ may fail to catch attention.

Come up with something creative and engaging. Create CTAs that define your visitor’s benefit too. For example ‘Subscribe now to get the free eBook’, etc.

To understand more about this, I’d recommend you read How to Make Your eCommerce Call to Action Intimidating

6. Highlight reviews and feedbacks

Customer Pain Points

Social proof is the best Conversion Rate Optimization technique. Showing reviews and feedbacks – positive and negative alike – on your website instills trust within your customers.

Taking feedback reveals the possibility of improvement along with telling the customers that their opinions are being valued and heard.

The data reveals that the customers are more likely to buy from you if they can see that others have trusted and bought from you.

7. Feature products wherever possible

eCommerce Conversion Rate Optimization

Another thing to include for Conversion Rate Optimization is to optimize your pages by displaying popular and featured products.

You may place a few featured products on your home page, at the end of your blog page, and at the checkout page as suggestions.

Here, you’re making sure that your customers have always an option to explore your products. When people see the products available to checkout, they tend to click rather than individually typing and looking for a product.

8. Flash discounts and offers clearly

Cross-Selling Strategy

Another way to Conversion Rate Optimization and improve sales is to reflect benefits clearly. If you’re running 30% off for festivals or new sign-ups, make sure that you’re marketing them clearly.

The best way to make sure that they’re clearly visible is to display them at the top of your website. Don’t simply place it on just the home page but place it on all your pages.

When you show your visitors how it could be beneficial for them to shop from you is to tell them clearly about the offers and discounts.

You may also try creating FOMO. You may run a limited period offer to make sure that customers react sooner. However, it completely depends on what’s your daily traffic is and how effectively you’re marketing on other channels.

9. Optimize best-performing blogs

generate sales with your business blog

Blog posts are an indirect way to get customers on your website. What you can do to enhance your Conversion Rate Optimization is to optimize the blogs that are getting the most engagement.

Optimize them with the latest trending keywords, enticing images, and reliable data. You may also provide links to your product pages on the relevant keywords.

Developing a good Conversion Rate Optimization strategy requires you to optimize every minute detail possible, and blogs are simply an easy way of doing that.

10. Run tests on your web pages

eCommerce Conversion Rate Optimization

Your website pages are integral to Conversion Rate Optimization. Optimize your web pages, especially the landing pages.

A landing page is the face of your brand. If you succeed to gain that first engagement, the rest can be easily taken care of.

Run A/B testing to determine what’s working best for you. Figure out what design and style of content are preferred by your customers.

For example, with A/B testing, you can easily test your website images, style, copy, content, offers, and other such elements based on what your target audiences are adoring.


In a world where online shopping is prominent, Conversion Rate Optimization measures become necessary to beat the heat.

This article helps you with understating what Conversion Rate Optimization is and what are the best ways to develop an easy and effective Conversion Rate Optimization strategy.

Do let me know If you have any more ideas for a better Conversion Rate Optimization in the comments. I hope that this post would allow you to boost eCommerce growth and increase conversions.

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