Over the years, we all have learned about the basics to grow a social media account. Be consistent, engage regularly, and have a plan. But to do it professionally, one must have access to information that an average audience doesn’t. These are game-changing social media analytics tools for marketers.
Then again, which is the best tool that fits you? The answer is right here in this article.
We are sharing the 15 Best Social Media Analytics tools. Plus, we are also sharing 7 Build Social Media Analytics that can assist you when you just want to get started without using tools early on in your journey.
Let’s jump right into it.
15 Paid and Free Social Media Analytics Tools In 2023
1. Sprout Social
Sprout Social is perfect for cross-channel social media analytical insights. Whether it is to compare your eCommerce performance on a single platform or quickly compare the results across multiple social media, Sprout Social is there to support you.
It enables you to track Twitter link clicks, Facebook page impressions, Instagram follower growth, assess LinkedIn engagement, evaluate content performance on Pinterest, and much more, all in one place.
The reports you get from the following Sprout social analytical tools are easy to understand, well organized, and highly accurate with the information. On top of all this, using their premium plan can also customize your reports based on your eCommerce KPI. You get both templated and customizable analyzing options.
2. Hootsuite Analytics
For good reasons, Hootsuite is already one of the most popular social media tools. You can easily manage all social channels in one place and share the analytics of every platform in a well-organized manner. the best part? Everything is accessible in one place.
Moreover, Hootsuite’s social media analytics tool also simplifies your analytical work by saving time and providing easy-to-compare results of all the social platforms. It also allows you to import all the reports into PDF, Excel, Powerpoint, or CSV files to share with your team and other members.
With HubSpot, you dive deep into how your social media investments affect your eCommerce business.
Similar to other social media analytical tools, you manage the performance of all your social channels in one place. But in addition, YouTube Reports gives you insight into how your audience and buyer personas engage with your videos. With this social media analytics tool, you can seamlessly integrate with the contacts in your CRM that enable you to analyze your reach to specific audiences that are added to it.
What makes Socialbakers different from other social media analytics tools is the single-calendar publisher, collaborative team management, and content creation hub. Thus, there’s no need to flip through several systems just to get the results you’re looking for.
The unique features of Socialbakers social media analytics tools for marketers are:
- Deep content intelligence
- Performance prediction with content grading
- Audience Insights
AgoraPulse is one of the best social media analytics tools that enables you to identify your best content and what your audience needs. It helps you execute all your social media taste in one place. It is best known for its Twitter reporting functionality. The software generates dedicated reports for your Tweets, retweets, mentions, and favorites as well as engagement statistics. The only drawback of this tool is that it’s only available for FB, Twitter, and Instagram and not for LinkedIn and Pinterest.
To be honest, Mailchimp is a beautiful social media analytics tool for marketers with expertise in social media ads. It’s user-friendly and needs little time to pour over the accompanying data. With this tool, you have an audience dashboard that is dedicated to understanding their behavior. Plus, the device offers you to look into intelligent targeting and mobile targeting, and integrations.
7. Zoho Social
Zoho Social is the part of Zoho software that allows you to understand your social media audience and how they perceive you. With the help of this social media analytics tool, you may do the following things:
- Create informative reports from a list of massive, pre-defined sections based on the demographics of your influencers, fans, or people reached.
- Breakdown the content formats that are attracting your audience and compare them to those you publish
- Compare between your ‘fans’ and other people who reached your every post
Awario is among those special social media analytical tools that take online brand reputation seriously. You can track online mentions from any connected social channel, enabling them to act fast and reply directly from their feed. This social media analytics tool strike-in on intimate conversations online and works quickly if one of those conversations is taking a catastrophic turn.
Keyhole is fantastic if you’re looking for simplified reporting, what your customers are attracted to, and the best days for your eCommerce business to gain the most engagement.
This social media analytics tool allows you to find, identify, and reach out to your influencers. You can also execute a detailed and deep sentiment analysis of social media posts over periods.
You can also see the number of reaches, sports, impressions, and engagement that specific accounts or hashtags are gaining. It also includes the percentage of negative and positive sentiments of your audience.
10. Google Analytics
While you might already be using the Google Analytics tool to assess your website traffic, this can also be a great social media analytics tool. Simply click on Acquisition → Social → Overview.
With this social media analytics tool, you can check how many visits your website receives from each social media channel.
The channels you can track using Google Analytics are:
- Twitter, and more
11. Brandwatch Consumer Research
This social media analytical tool for marketers specializes in social listening and digital consumer intelligence. It takes the data from social networks and the web in general. Thus, you can combine the data from various sources. You can use rules to tag and categorize Mentions as they arrive. Rather than traditional charts, you can create fun by quickly generating data visualizations from basic charts to emojis and topic clouds.
You can undertake competitive analysis with the help of consumer insights and campaign intelligence.
12. Buffer Analyze
This social media analytics tool contains many useful features that allow you to track FB, Instagram, and Twitter performances. You can check audience insights, assess Instagram Stories, get posting strategy recommendations, and create easy and understandable professional reports.
This social media analytics tool helps you create organic and paid FB posts on one platform. It will also enable you to understand how viral your Facebook content is, what reach your content is getting you, and how frequently you spam your FB fans without even realizing it.
It is super-easy to manage and helps you create, post, and interact with your posts easily.
If you need to revitalize your influencer marketing strategy for your eCommerce business growth, then you can rely on TapInfluence. The tool automates every part of content creation, social media management, and evaluates the impact of influencers.
The cool thing about this social media analytics tool is:
- You can access the influencer’s basic statistics, profile details, social engagements, and audience data.
- You can search for influencers based on keywords about brand names, visual content, location of the image, and including logos.
This social media analytics tool is aimed at helping B2B brands to monitor, manage, and assess all of their social media activities. Some of its best features are:
- Social media management
- Social media promotions
- Employee advocacy
- Integrates with other software such as Google Analytics to access even more in-depth social media insights
However, the drawback of Oktopost is that it cannot cross-post between channels.
Top 7 Build-In Social Media Analytics Tools To Keep An Eye On
1. Facebook Insights
Facebook Insights is available for admins. It shows you the complete statistical data behind your fans, posts, and reach. FB provides three in-built social media analytics tools, which are:
Facebook Page Insights – Competitor benchmarking, page and post engagement, real-time audience presence, post and story reach, recommendations, orders and earnings, responsiveness, follower growth, and video views.
Facebook Ad Center – Link clicks, Ad spend, post engagement, and people reached.
Facebook Audience Insights – You can track demographic factors like age, gender, job, marital status, Facebook pages liked, hobbies, and life events of both your existing as well as the overall FB audience.
2. Instagram Insights
Instagram Insights offers you comprehensive data about your posts, profile, stories, and ads. The data is classified into 3 main sections:
Content – You can track each Post and Story’s performance with metrics like comments, likes, and sticker taps.
Audience – You can learn about your audience demographics and see when they are best likely to be on the app.
Activity – You can track how many people saw your posts and Stories. Additionally, see how they found your content, how many interacted, and in what ways.
3. Pinterest Analytics
This social media analytics tool resides on Pinterest itself. The dashboard displays the growth in impressions and followers, website engagement, and audience stats.
The key details that you can track and analyze are:
Audience Insights – Find the top categories, interests, age, location, gender, affinity, and advice.
Pinterest Analytics – You can track significant metrics like impressions, video views, link clicks, and engagement. Also, follow stars like saves and closeups.
4. Twitter Analytics
Twitter gives you a 28 days summary of how your profile performed regarding visits, follower growth, tweet mentions, and impressions. You can track your Twitter ads. Metrics include engagement, reach, images, replies, CPA, and more, along with monitoring your Twitter ads conversions.
5. LinkedIn Analytics
You can track data in LinkedIn analytics based on three measures:
Updates – Track impressions, shares, comments, reactions, and other engagements for paid and organic posts.
Followers – Discover how many followers have visited your page. Learn their demographics, device type, location, age, and industry.
Visitors – Here, you can discover the same things for visitors instead of followers.
6. YouTube Analytics
This is one of those Social media analytics tools in YouTube that has a comprehensive system for tracking the performance of your channels and videos. It provides reports on traffic sources, watch time, earnings, views, ad performance, audience retention, and subscribers.
7. Snapchat Insights
This social media analytics tool is free and only available to Snap Stars and those with many followers.
The key metrics that you can track with this tool are:
Reach – How many unique views do you receive each day, along with completion rate and average view time?
Audience – You learn about your audience’s lifestyle categories, interests, and location.
Views You can find out how many people viewed your snaps and for how long weekly or monthly.
Why Use Social Media Analytics Tools?
There are a lot of useful information and things that you may get your hands on with the help of social media analytics tools like
1. Brings Clarity
Social media analytics tools are certainly the best options to bring clarity to your eCommerce conversions and how people respond to your brand on social channels. These social media marketing reports also clarify how much and what you should invest your money in.
For example, suppose you notice that Instagram brings the most likes to your post, whereas Pinterest is gaining no engagement. In that case, you may start putting more effort into promoting your pins, whereas continue to invest more in Instagram. Thus, what needs more effort and what deserves investment is clarified.
2. Better understanding
With social media analytics tools, you get to understand the metrics that matter the most to your business and team, such as – reposts, shares, clicks, impressions, engagement, and sessions.
3. Boosts brand awareness and traffic
By using social media analytics tools, you can determine effective and powerful ways to boost your brand awareness and reach.
Once you know the metrics from each channel, you can use them to catch the audience in a more targeted way. You now know what type of content is getting the most engagement. Hence, you may plan what kind of content on your website will boost traffic.
With social media analytics tools, you also gain:
- Customer loyalty
- Better conversions
- You resonate with your customers
- It makes your eCommerce data-driven that always wins
- Make your business more organized and understandable
Social media analytics tools are somewhat more necessary for your eCommerce development than an additional feature. It helps you compare and leads you in a better direction to make more effective decisions. This data-driven approach for your eCommerce can help you boost your eCommerce sales in the long run. You may choose the one that is the first best for your business from the list mentioned above.
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