10 Best Content Calendar Tools | Free & Paid

Updated on October 31, 2022 in Marketing by Alifiya Mustafa

If you’re a content marketer, you’ve got tons of things to do every day. You’ve got to work on your marketing strategies for social media, email, blogs, website, link building, and more.

Now, imagine you already have a clean layout of what you need to do today, tomorrow, next week, next month, after 3 months, or on the 10th month! Sounds pretty comforting and fun, right?

Well, you can plan ahead, schedule, and also evaluate your performance with help of some of the best Content Calendar Tools. The best part – a lot of them are free!

Yes. Using a content calendar for social media and other marketing activities can help you stay more organized and efficient with your work. So, let’s find out what are they.

5 Best Content Calendar Tools | Paid

1. Brandwatch

Brandwatch is an amazing and easy-to-use content calendar tool. It allows you to plan, engage, measure, schedule, edit, and publish content across all your social platforms.

The beautiful interface with a clean layout and energetic colors never lets you get bored. You can use it for Facebook, Twitter, Instagram, LinkedIn, WhatsApp, and YouTube.

You can schedule your posts by date and time. The Campaign Planner allows you to map, brief, roll out, and collaborate on your campaigns.

The pricing starts at $108 and with each upgraded plan, Brandwatch keeps accommodating the needs of an individual, small, and large enterprises.

Collaborate with your teams, check reports, track performance, and always stay ahead of the content marketing game with Brandwatch.

2. HootSuite

HootSuite is known to manage your social platforms. It is one of my personal favorites and I highly recommend using it.

It allows you to manage all your paid and organic social media campaigns. Plan, schedule, edit, reschedule, publish, and do it all with its user-friendly Planner feature. HootSuite will also notify you instantly in any post that couldn’t get published so that you’re always ready to plan ahead.

The pricing of HootSuite starts at $49 per month.

3. Loomly

Loomly is a one-stop content planning, scheduling, and publishing platform. Unlike other content calendar tools, Loomly offers you features beyond just scheduling and management.

It also gives you inspiration and guides you in creating content. You can measure the performance of your posts and determine what area needs more work.

Loomly is perfect for businesses where multiple teams collaborate on one project. It streamlines the complete process and improves the overall efficiency of each team member.

Teams can communicate with each other through comments, submit mock trials, see logs, and flag for approvals. You can take a 15-days free trial to explore all its features.

The pricing starts at $26 per month for 2 users and 10 accounts when you go for an annual agreement.

4. Sendible

Sendible is one of the best content calendar tools that allow social media monitoring, scheduling, and amazing calendar features. You can schedule individual or bulk posts which makes the management a lot easier.

You can take an overview of all your posts and even optimize your posts and images without leaving the platform. Also, before hitting that submit button, Sendible shows you what your post will look like so that you can make necessary changes if required. 

The pricing starts at $29 per month when paying monthly and $25 per month when paying annually.

5. SocialPilot

SocialPilot has a set of robust features that are now rare with many of the content calendar tools. It offers you daily, weekly, and monthly views along with content rescheduling.

You can seamlessly visualize and make adjustments to your posts as required. It also allows you to filter your calendar based on accounts and groups. This feature comes in very handy especially if you’re handling multiple social accounts.

The pricing is very minimum and starts only at $29.75 per month.

5 Best Free Content Calendar Tools

1. Trello

Trello is filled with fun and creativity. It is completely free for individual use.

As soon as you land on this amazing content calendar tool, you know you’re going to have fun planning and managing your content.

It allows you to track what needs to be done, what has been done, and what you’re currently working on.

The easy-to-use cards and boards allow you to easily visualize your tasks and work with a clean layout. Everything you see is perfectly formed and conveys accurate data.

And you’re not stuck with just one type of template. You can choose from multiple boards and even customize the boards.

If you ever wish to upgrade the plan, the pricing just starts at $5per month! Add in your team members and double the joy with better efficiency and collaboration.

The teams can comment, organize social media posts, blog submissions, meetings, and share ideas.

2. Evernote

Evernote is a perfect note-taking app that content marketers can use for planning and tracking upcoming publications. The basic plan is completely free.

This content calendar tool features hourly, weekly, monthly, and yearly logs to make it easier for you to keep a track of publishing posts, blogs, eBooks, and other necessary resources.

You can use the Evernote plugin to save links that can be shared later between individuals and while using the app, you can click any picture or save any image directly into your Evernote dashboard.

With the same signing information, you can integrate each of its features seamlessly. Such easiness of saving resources helps a great deal to marketers who regularly need to have everything in one place to create and publish social media posts and articles.

3. Agorapulse

Agorapulse is a free content calendar tool if you’re an individual. It offers a content calendar and allows social publishing.

You can schedule, reschedule, and bulk publishes posts and manage your social accounts easily. It is one of the most useful and easiest content calendar tools if you have monthly or quarterly content plans.

One of the unique features of Agorapulse is its social inbox that lets you manage interactions from multiple social channels in one place.

4. HubSpot’s Downloadable Template

HubSpot has created a well-defied layout you need from a free content calendar tool. This free content calendar made by HubSpot in Microsft Excel is easy to download and use.

You can plan ahead and keep a track of what’s coming next. Plan your content marketing strategy monthly or weekly with this amazing content planning template. 

5. Google calendar

Out of all the free and paid content calendar tools, I just couldn’t skip mentioning Google Calendar for marketers.

We are all aware of Google Calendar. It’s smart, clean, and effective. You can plan all your content marketing strategy from posting posts to publishing articles, scheduling meetings, interviews, and reminding events.

If you’re beginning with managing a content calendar, then this is one of the best content calendar tools you can ever ask for.

The interface is user-friendly and teh reliability of Google will always be up with timely reminding and improving your productivity with regular updates and new features.

Bonus Read

Aggregating every content marketing effort on your hands, it could seem pretty overwhelming. So, what do you do? The best way to carry out your content marketing strategy is to take the help of the best content calendar tools for planning, scheduling, and distributing.

Be more efficient, organized, and on time with these amazing content calendar tools. Plan, edit, schedule, and publish everything from one place, and always stay ahead in your content marketing strategy with such great content marketing tools.

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