5 Best Alexa.com Alternatives You Should Know To Track Your Performance

Updated on January 21, 2023 in Marketing by Alifiya Mustafa

Alexa.com is dead and businesses including us are hunting for some of the best alexa.com alternatives.

In December 2021, Amazon announced this heartbreaking news about “retiring” our beloved Alexa.com. They published a notice saying that after helping websites for measuring their traffic for 25 years, it’s time now for Alexa to retire.

It is said that the decision was made because the site ‘alexa.com’ wasn’t getting enough traffic and engagement and it was getting hard to beat the competition.

For websites like us, the Alexa ranking was a key metric for tallying our performance.

And, not having it by our sides has pushed us for finding the best Alexa alternatives to measure the performance in an even better way. So, let’s take a look.

5 Best Alexa.com Alternatives

1. Ahrefs

I’d say Ahrefs is one of the best alexa.com alternatives because of its ease of use and top-notch features.

The features include:

• Site Explorer tells you about your organic traffic, paid traffic, and backlinks.
• Keyword Explorer tool helps you research the keyword in a way that beats many keyword research tools in the market.
• The Site Audit feature crawls your site thoroughly and checks for over a hundred SEO issues that can be fixed for better site performance.
• Content Explorer searches for the top-performing content in your niche and helps you figure out the ways to eliminate the content gaps
• Rank Tracker is the feature that directly replaces alexa.com by determining your SEO performance and comparing it to your competitors.

Being among the best Alexa alternatives, you can also use Ahrefs for competitor analysis and more for free. You can simply put your competitor’s domain and check the metrics and later compare it with yours.

The Ahref’s backlink checker is also free that allows you to get limited but enough data to check your backlinks, referring domain counts, and more.

To utilize all the features, you may purchase the plans according to your needs. It offers 4 paid plans offering different features and tools:

• Lite Plan: $99.00 per month
• Standard Plan: $179.00 per month
• Advanced Plan: $399.00 per month
• Agency Plan: $999.00 per month

2. SE Ranking

I am impressed with SE Ranking and it deserves to be in the top 3 for Alexa alternatives. It is an all-rounder SEO solution with generous features and a variety of tools.

The best part is – it offers everything great at a relatively lower price tag as compared to most of the best alexa.com alternatives on this list. Its easy-to-use and understand interface is another greater thing for which you’d love it.

The four major exciting features to look for are:

• B2B features like white labeling, API, lead generation, and SEO reporting tools
• Powerful competitor analysis
• Site auditor, keywords rank tracker, backlink checker and tracker, On-page SEO, keyword rank, and market trend checker
• Social media management tools for scheduling, publishing, and monitoring posts

The pricing against the features offered is to die for. If you look at the plans, they start from as low as:

• Essential: $39.20 per month
• Pro: $87.20 per month
• Business: $191.20 per month

SE Ranking is one of my favorite Alexa alternatives that I highly recommend you use.

3. Ubersuggest

Another great software among the best alexa.com alternatives is Neil Patel’s Ubersuggest. It is a well-developed digital marketing research tool that deeply understands what a business needs to track its performance, find areas for improvement, and take solution-driven actions.

It offers great features including alternatives to Alexa’s rank tracking such as:

• Keywords: Content ideas, similar websites, keyword ideas, keywords by traffic, and overview
• Backlinks: find your backlinks and also discover backlink opportunities
• Traffic: Track your traffic and find the top pages that are bringing that traffic

You’ll love the platform even more once you get to hear about its pricing, they’re the deal-breaker:

• Individual: $29.00 per month
• Professional: $49.00 per month
• Enterprise: $99.00 per month

Also, if you’re new to marketing or the platform, there are multiple helpful videos and courses to take you through the journey, teach you the best marketing practices, and understand the relationship between marketing and business growth.

Overall, it’s one of the best Alexa alternatives that can also help marketers, freelancers, and business owners grow successfully.

4. Semrush

You must’ve heard or even used Semrush before and I must say that it’s indeed one of the best alexa.com alternatives.

If you’re looking for a complete SEO solution, then Semrush can genuinely help you reveal the areas that need improvement. It offers amazing features like:

• Keyword research, on-page SEO, link building, and rank tracking
• Content creation, marketing, and optimization
• Competitor analysis, market analysis, and competitor PR marketing analysis
• Social media management, PPC keyword research, and web monetization

Semrush is very accurate and analytical which makes the one of the most useful Alexa alternatives. The only drawbacks are its pricy plans that make you think twice.

It offers 3 plans:

• Pro plan: $119.95 per month
• Guru plan: $229.95 per month
• Business plan: $449.95 per month

5. SpyFu

Founded in 2005, SpyFu was meant for overall market research but now with time and use, this software is known for its keyword research and competitor analysis features.

SpyFu is a must-use if you’re very focused on your on-page SEO and PPC. These are the areas where this tool really excels.

Some of the best things you may like about SpyFu are:

• PPC competitor and keyword research tools
• Discover top domains spending most on PPC in your niche
• Find your organic competitor and the gaps between them

The reason to keep SpyFu in the top 5 Alexa alternatives is that it’s budget-friendly, perfect for beginners and freelancers, and covers a wide range to research and optimization tools that you might need.

The pricing plans are as follows:

• Basic: $39.00 per month
• Professional: $79.00 per month
• Team: $299.00 per month

However, if you’re looking for something more complex and packed with more tools and features, then you may consider other Alexa alternatives on this list or check out our Bonus Read.

Bonus Read

I did feel the need for alexa.com too. Therefore, I’ve researched and hunted these 5 best alexa.com alternatives that can help you track, measure, and understand your site’s performance.

Now, when researching, there were these 5 more Alexa alternatives that I couldn’t resist. So, if you’re looking for more options, here you go:

1. Similarweb

Similarweb can be considered Alexa’s one of the closest competitors when the platform was still active. The platform has even started to focus on how it can improve analytics, data scraping, and ranking tools.

In fact, Similarweb is also trying to launch an API that people lost with Alexa. Also, it offers multiple tools that Alexa didn’t like audience analysis tools.

Given the features, it’s one of the best alexa.com alternatives but the hefty price may weigh your thought down. The cheapest plan of Similarweb marketing plan starts at $249 per month.

2. Moz Pro

Though not as similar as Alexa, Moz is an overall site metric measuring tool. Moz Pro is more focused on helping you to take more local SEO decisions rather than looking at a huge picture and keep comparing yourself. The pricing starts at $100 per month

3. Serpstat

Serpstat is best at keyword research, keyword tracking and analysis, search raking, and more. You can also try its free tool to test the features or go for the paid plan starting at $55 per month.

4. Kissmetrics

Kissmetrics is among the best Alexa alternatives and offers some of the most unique features like behavioral analytics that deeply defines the actions of your customers on your site.

It offers different plans and features by separating your needs based on your business type, SaaS, or eCommerce. It lets you track metrics of different devices across all devices which makes it seamless for you to use the app while getting in-depth information.

The plan for both SaaS and eCommerce starts at $299 per month which is billed annually.

5. Trafficestimate

Trafficestimate is a free tool that allows you to check the website traffic, view analytics and statistics, and measure site performance. It’s best for beginners as well as business professionals who time and again feel the need to track the site.

As I said, it is a free tool but if you wish to explore more features, you can go for its premium plans starting at just $29.95.

So, with this, I complete my article about the best alexa.com alternatives. It includes everything for everyone. Hope this would help.

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